Personalized Gifts Global Market Report 2024

The personalized gifts market size has grown strongly in recent years. It will grow from $26.18 billion in 2023 to $28.47 billion in 2024 at a compound annual growth rate (CAGR) of 8.7%. The growth observed in the historical period can be ascribed to a surge in demand for distinctive and tailored products, advancements in technology facilitating personalization, an increasing inclination among consumers towards individualized experiences, and the expansion of e-commerce platforms.

The personalized gifts market size is expected to see strong growth in the next few years. It will grow to $40.02 billion in 2028 at a compound annual growth rate (CAGR) of 8.9%. The anticipated growth in the forecast period is attributable to heightened spending capacity, the influence of social media trends, the escalating popularity of personalized gifts, and the growing utilization of data analytics for targeted marketing. Significant trends expected in the forecast period encompass the rise of personalized apparel, increasing demand for personalized home décor, the expansion of custom-made jewelry markets, a growing preference for personalized tech gadgets, the proliferation of bespoke beauty and skincare offerings, personalized food and beverage selections, and the surge in demand for custom-printed stationery.

The growing interest in festive season gifting is poised to drive the personalized gift market's expansion in the foreseeable future. Festive season gifting entails the exchange of meaningful presents during holidays or special occasions. This trend can be attributed to heightened consumer sentiment, increased disposable incomes, and the growing inclination towards personalized and heartfelt gift exchanges. Personalized gifts are particularly favored during festive seasons as they hold sentimental value and facilitate the creation of lasting memories, aligning perfectly with the spirit of celebration and goodwill that defines holiday gifting customs. For example, based on a survey of 8,103 adult consumers published by the National Retail Federation, a US-based retail trade association, winter holiday celebrants in October 2023 anticipate spending an average of $875 on seasonal items, $42 more than in 2022, with $620 allocated for gifts. Additionally, nearly 23% of respondents plan to give experiential gifts, up from 19% in 2021. Hence, the increasing interest in festive season gifting is poised to propel the personalized gift market's growth.

Prominent players in the personalized gifts market are directing their efforts towards developing sophisticated personalized experience solutions, such as AI-based gift recommendation services, to enrich the customer experience and bolster sales. AI-based personalized gift recommendations utilize data analysis and machine learning algorithms to propose distinctive and thoughtful gifts tailored to individual preferences and interests. For instance, in January 2024, Etsy Inc., a US-based company offering unique and creative goods, introduced Gift Mode, an AI-based gift recommendation service. Gift Mode is designed to curate personalized gift ideas based on the recipient's interests, employing a blend of human curation and machine learning to present gift options tailored to over 200 recipient personas. Users can input recipient details and occasion information to receive personalized gift suggestions. Additionally, they have the option to create a gift teaser with a note, tracking information, and a preview of the gift or keep the gift a surprise.

In February 2024, Sendoso (SENDER INC.), a US-based corporate gifting platform company, acquired Alyce Inc. for an undisclosed sum. This acquisition aims to consolidate the corporate gifting platform space and leverage advanced AI functionalities to enhance the combined capabilities of the two entities. Alyce Inc. is a US-based personalized gifting platform company.

Major companies operating in the personalized gifts market are Amazon.com Inc, Hallmark Cards Inc., Pandora A/S, Swarovski AG, Michael Kors Holdings Limited, Tiffany and Company, Etsy Inc., American Greetings Corporation, Shutterfly Inc., Kate Spade New York, 4imprint Group Plc, Custom Ink, Spencer Gifts LLC, Card Factory plc, Redbubble Group Limited, Things Remembered Inc., Printful Inc, Moonpig.com Ltd., Spring Inc. (Teespring), Zazzle Inc., Minted LLC, CafePress Inc., PersonalizationMall.com LLC, Snapfish by HP Inc., Spreadshirt.

Europe was the largest region in the personalized gifts market in 2023. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the personalized gifts market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the personalized gifts market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Personalized gifts encompass items that are tailored to include specific details unique to the recipient, such as their name, initials, photo, or a special message, thereby creating meaningful presents for various occasions such as birthdays, weddings, anniversaries, and holidays.

The primary categories of personalized gifts include personalized clothing, chocolate platters, personalized accessories, personalized diaries, desk accessories, and others. Personalized clothing involves garments customized with names, initials, or unique designs, making them thoughtful gifts that allow recipients to wear items reflecting their personalities or commemorating special occasions. These products are distributed through various channels, both online and offline, catering to end-users of all ages and genders, including women, men, unisex individuals, and children.

The personalized gifts market research report is one of a series of new reports that provides personalized gifts market statistics, including personalized gifts industry global market size, regional shares, competitors with an personalized gifts market share, detailed personalized gifts market segments, market trends and opportunities, and any further data you may need to thrive in the personalized gifts industry. This personalized gifts market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The personalized gifts market consists of revenues earned by entities providing services such as custom engraving, embroidery, printing, photo personalization, monogramming, and bespoke design. The market value includes the value of related goods sold by the service provider or included within the service offering. The personalized gifts market also includes sales of engraved jewelry, monogrammed clothing and accessories, personalized home decor items, custom-printed photo books, and bespoke stationery. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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