Personalized Gifts Market Report 2026

The personalized gifts market size has grown strongly in recent years. It will grow from $30.79 billion in 2025 to $33.49 billion in 2026 at a compound annual growth rate (CAGR) of 8.7%. The growth in the historic period can be attributed to increasing disposable income, growing gifting culture, rise of e-commerce adoption, technological advancements in printing and engraving, preference for unique and memorable gifts.

The personalized gifts market size is expected to see strong growth in the next few years. It will grow to $45.09 billion in 2030 at a compound annual growth rate (CAGR) of 7.7%. The growth in the forecast period can be attributed to growing demand for sustainable gifts, adoption of AI-powered personalization tools, expansion of online and mobile gifting platforms, integration of ar/vr for gift previews, rising corporate gifting budgets. Major trends in the forecast period include rising popularity of custom keepsakes, growth of occasion-based personalization, expansion of online gifting platforms, demand for photo-based gifts, customization in corporate gifting.

The growing enthusiasm for festive season gifting is anticipated to drive the expansion of the personalized gift market in the coming years. Festive season gifting refers to the practice of exchanging thoughtful presents during holidays or special celebrations. This trend is fueled by stronger consumer sentiment, rising disposable incomes, and an increasing preference for customized and meaningful gift exchanges. Personalized gifts are especially popular during festive periods as they convey emotional significance and help create lasting memories, reflecting the spirit of celebration and goodwill associated with holiday traditions. For example, in November 2025, according to the National Retail Federation, a US-based retail trade association, winter holiday shoppers were projected to raise their spending in November and December by 3.7% to 4.2% compared to 2024, reaching between $1.01 trillion and $1.02 trillion. In comparison, holiday sales in the previous year increased by 4.3% over 2023, totaling $976.1 billion. As a result, the rising focus on festive season gifting is expected to support the growth of the personalized gift market.

Prominent players in the personalized gifts market are directing their efforts towards developing sophisticated personalized experience solutions, such as AI-based gift recommendation services, to enrich the customer experience and bolster sales. AI-based personalized gift recommendations utilize data analysis and machine learning algorithms to propose distinctive and thoughtful gifts tailored to individual preferences and interests. For instance, in January 2024, Etsy Inc., a US-based company offering unique and creative goods, introduced Gift Mode, an AI-based gift recommendation service. Gift Mode is designed to curate personalized gift ideas based on the recipient's interests, employing a blend of human curation and machine learning to present gift options tailored to over 200 recipient personas. Users can input recipient details and occasion information to receive personalized gift suggestions. Additionally, they have the option to create a gift teaser with a note, tracking information, and a preview of the gift or keep the gift a surprise.

In February 2024, Sendoso (SENDER INC.), a US-based corporate gifting platform company, acquired Alyce Inc. for an undisclosed sum. This acquisition aims to consolidate the corporate gifting platform space and leverage advanced AI functionalities to enhance the combined capabilities of the two entities. Alyce Inc. is a US-based personalized gifting platform company.

Major companies operating in the personalized gifts market are Amazon.com Inc, Hallmark Cards Inc., Pandora A/S, Swarovski AG, Michael Kors Holdings Limited, Tiffany and Company, Etsy Inc., American Greetings Corporation, Shutterfly Inc., Kate Spade New York, 4imprint Group Plc, Custom Ink, Spencer Gifts LLC, Card Factory plc, Redbubble Group Limited, Things Remembered Inc., Printful Inc, Moonpig.com Ltd., Spring Inc. (Teespring), Zazzle Inc., Minted LLC, CafePress Inc., PersonalizationMall.com LLC, Snapfish by HP Inc., Spreadshirt.

Europe was the largest region in the personalized gifts market in 2025. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the personalized gifts market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the personalized gifts market report are Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.

The personalized gifts market consists of revenues earned by entities providing services such as custom engraving, embroidery, printing, photo personalization, monogramming, and bespoke design. The market value includes the value of related goods sold by the service provider or included within the service offering. The personalized gifts market also includes sales of engraved jewelry, monogrammed clothing and accessories, personalized home decor items, custom-printed photo books, and bespoke stationery. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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