Online Photo Printing Global Market Report 2024

The online photo printing market size has grown strongly in recent years. It will grow from $12.16 billion in 2023 to $12.94 billion in 2024 at a compound annual growth rate (CAGR) of 6.4%. The increase during the historical period can be credited to the proliferation of smartphones, usage of social media, sales of digital cameras, expansion of e-commerce, advancements in technology, shifting consumer preferences, higher internet accessibility, growing disposable incomes, desire for personalized goods, and the convenience of online purchasing.

The online photo printing market size is expected to see strong growth in the next few years. It will grow to $16.16 billion in 2028 at a compound annual growth rate (CAGR) of 6.5%. The rise in the forecast period can be attributed to applications of augmented reality, innovations in 3D printing, efforts towards sustainability, subscription-based services, the emergence of specialized markets, improvements in printing technology, demand for environmentally friendly printing alternatives, integration with smart devices and the Internet of Things (IoT), and the growth of print-on-demand services. Key trends in the forecast period include high-quality printing, solutions for mobile printing, integration with social media platforms, on-demand printing, and the incorporation of augmented reality (AR).

The increasing penetration of smartphones is poised to drive the growth of the online photo printing market in the future. Smartphones, and mobile devices combining cellular connectivity with advanced computing capabilities, enable users to access the internet, run applications, and perform various multimedia functions. Widely adopted for their versatility, smartphones provide seamless access to communication, entertainment, productivity, and internet services on a single portable device, enhancing convenience and connectivity in modern lifestyles. They facilitate easy online photo printing by enabling users to upload and order prints directly from their devices through various apps and websites, thus making photo printing more accessible and user-friendly. For example, in April 2022, as per the Department of Telecommunications under the Ministry of Information and Communications, Vietnam recorded 91.3 million smartphone subscribers in 2021, with an increase of over 2 million subscribers by the end of March 2022, totaling 93.5 million subscribers, equivalent to 73.5% of the nation's adult population. Consequently, the increasing smartphone penetration is fueling the growth of the online photo printing market.

Key players in the online photo printing market are concentrating on providing a one-stop shopping solution to offer convenience to customers. This solution allows customers to order prints online and pick them up from an in-store kiosk within one hour, providing a convenient and fast way for consumers to get their photos printed without waiting for delivery. For instance, in January 2023, Kodak Alaris Inc., a US-based technology company, launched an online photo printing website for Carrefour France, enhancing its cross-channel shopping experience. Powered by Kodak Moments, the website offers a variety of high-quality, personalized photo products printed and assembled in France. Accessible via smartphones, desktop computers, and tablets, it provides consumers with a convenient one-stop shopping solution.

In March 2023, Kiliaro AB, a Sweden-based software company, acquired Sosyopix for $5.65 million (€5.65 million). This acquisition aims to redefine Kiliaro's presence in the digital photo market by offering a comprehensive solution for photo printing and storage. Sosyopix, a Turkey-based provider of online photo printing services, offers prints, canvases, photo books, and gifts using customers' images.

Major companies operating in the online photo printing market are Cimpress plc, Shutterfly Inc., Eastman Kodak Company, Cewe Stiftung & Co KGaA, Printful Inc., Photobox Ltd, FUJIFILM Corporation, Zazzle Inc., Minted LLC, Mpix, Millers Professional Imaging Co, Moo Print Ltd, Blurb Inc, Bay Photo Lab, Snapfish LLC, Artifact Uprising LLC, Mixbook Inc, Nations Photo Lab LLC, Ifolor AG, Digitalab Ltd, Saal Digital Photoservice GmbH, GotPrintcom Inc, Printique, Chatbooks Inc, PSPrint.

North America was the largest region in the online photo printing market in 2023. The regions covered in the online photo printing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the online photo printing market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Online photo printing entails uploading digital images to a website or platform, enabling users to request prints of their photos for delivery to their preferred location. This process enhances convenience and accessibility, allowing individuals to preserve and share memories in physical form.

In the realm of online photo printing, the primary product categories include prints and wall art. Prints involve customers ordering physical copies of their digital photos on photographic paper, with size options ranging from standard 4x6 inches to larger formats. Online photo printing encompasses digital and film printing, serving both enterprise and individual needs.

The online photo printing market research report is one of a series of new reports that provides online photo printing market statistics, including online photo printing industry global market size, regional shares, competitors with a online photo printing market share, detailed online photo printing market segments, market trends and opportunities, and any further data you may need to thrive in the online photo printing industry. This online photo printing market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The online photo printing market consists of revenues earned by entities providing services such as printing digital photographs uploaded by customers, offering various printing formats, and facilitating the delivery of printed products to customers' desired locations. The market value includes the value of related goods sold by the service provider or included within the service offering. The online photo printing market also includes sales of products such as custom photo calendars, greeting cards, posters, and photo gifts, catering to a wide range of personal and promotional needs. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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