Natural Immune Booster Global Market Report 2024

The natural immune booster market size has grown strongly in recent years. It will grow from $12.83 billion in 2023 to $14.06 billion in 2024 at a compound annual growth rate (CAGR) of 9.6%. The growth witnessed during the historic period can be attributed to heightened awareness regarding the significance of immune health, a transition towards preventive healthcare and wellness-oriented lifestyles, an expanding aging population, an increased prevalence of chronic diseases, and enhanced accessibility of natural immune boosters through diverse retail channels.

The natural immune booster market size is expected to see strong growth in the next few years. It will grow to $20.36 billion in 2028 at a compound annual growth rate (CAGR) of 9.7%. The anticipated growth in the forecast period can be attributed to heightened consumer focus on immune health following the pandemic, a surge in interest in wellness tourism and holistic health approaches, the proliferation of e-commerce platforms and online retailing, a growing preference for personalized nutrition and tailored wellness solutions, and an increased emphasis on sustainability and eco-friendly practices. Key trends expected during this period encompass the development of innovative formulations, delivery systems, and production processes, the emergence of natural, organic, and clean label products devoid of artificial additives or preservatives, the advancement of plant-based ingredients and vegan formulations, the adoption of personalized nutrition and wellness solutions, the integration of digital technologies and health apps, and a strong emphasis on sustainable sourcing and eco-friendly packaging.

The natural immune booster market is poised for growth due to the increasing awareness of health and wellness. This awareness stems from the recognition of the link between lifestyle choices and overall well-being. Natural immune boosters such as echinacea, vitamin C, elderberry, garlic, and probiotics are favored for their potential to enhance immune response and promote overall health. For example, a survey conducted by the International Food Information Council (IFIC) in May 2022 revealed that 52% of Americans adopted healthier eating habits in 2022 compared to 2021, with significant increases among those under 50, embracing diets such as clean eating, mindful eating, calorie counting, and plant-based diets. This heightened awareness of health and wellness is a driving force behind the natural immune booster market.

Key players in this market are concentrating on developing innovative probiotic supplements incorporating clinically researched strains and advanced technologies such as delayed-release formulations to optimize efficacy and promote gut health. Delayed-release technology ensures probiotics reach the intestines intact, bypassing degradation by stomach acid and allowing them to exert beneficial effects on digestive health and immune function. For instance, Nutritional Private Limited (Wellbeing Nutrition), an India-based organic nutrition company, introduced its 'Probiotic + Prebiotic' tablets in January 2021. These tablets, designed for a 21-day regimen, contain six clinically researched strains delivering 36 billion CFU of live cultures. The formulation includes strains of Lactobacillus, Bifidobacterium, and Streptococcus, supported by natural plant-based digestive enzymes and chicory root (inulin) to aid in detoxification, reduce acidity, alleviate IBS and constipation, enhance metabolism, and boost immunity.

In November 2023, Lallemand Health Solutions, a Canada-based company specializing in bacteria and yeast-based probiotic supplements, acquired Dietary Pros Inc. to expand its manufacturing capabilities and supplement offerings. Dietary Pros Inc., a US-based manufacturer, produces probiotic and non-probiotic supplements, including natural immune boosters. This strategic acquisition enables Lallemand to diversify its product range, increase production capacity, and strengthen its position in the market.

Major companies operating in the natural immune booster market are Herbalife Nutrition Ltd., Hansen A/S, The Clorox Company, Royal DSM N.V., Angel Yeast Co. Ltd., Lallemand Inc., Swanson Health Products Inc., NOW Health Group Inc., The Nature's Bounty Co., Garden of Life LLC, Blackmores Limited, Nordic Naturals Inc., Jarrow Formulas Inc., Nature's Way Products LLC, Rainbow Light Nutritional Systems Inc., Gaia Herbs LLC, Schiff Nutrition International Inc., MegaFood Inc., New Chapter Inc., Solgar Inc., Carlson Laboratories Inc., BioSchwartz LLC, Source Naturals Inc., Specialty Biotech Co. Ltd., Biotec Pharmacon ASA.

North America was the largest region in the natural immune booster market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the natural immune booster market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the natural immune booster market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Natural immune boosters encompass substances, compounds, or practices aimed at fortifying and supporting the body's immune system in a holistic manner. Their objective is to bolster the body's defenses against pathogens, viruses, and bacteria, thus diminishing the likelihood of infections and fostering overall health and well-being.

The primary categories of products within natural immune boosters include herbal supplements, vitamins and minerals, probiotics, functional foods and beverages, essential oils, and other related items. Herbal supplements are dietary supplements derived from plants or plant extracts containing herbs with purported medicinal properties, renowned for their potential to enhance immune function and alleviate the symptoms of colds and flu. These products are distributed through various channels, including health food stores, online retailers, pharmacies, supermarkets, and hypermarkets, catering to applications such as immune system support, cold and flu relief, allergy management, respiratory health, digestive health, and more.

The natural immune booster market research report is one of a series of new reports that provides natural immune booster market statistics, including natural immune booster industry global market size, regional shares, competitors with an natural immune booster market share, detailed natural immune booster market segments, market trends and opportunities, and any further data you may need to thrive in the natural immune booster industry. This natural immune booster market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The natural immune booster market consists of sales of various products, including antioxidants, yeast extracts, yeast beta-glucans, and herbal extracts, that are used to enhance and support the body's immune system. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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