Postnatal Health Supplement Market Report 2024

Where is the largest and fastest growing market for postnatal health supplement? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? This report answers all these questions and many more. The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The postnatal health supplement market size has grown strongly in recent years. It will grow from $1.26 billion in 2023 to $1.36 billion in 2024 at a compound annual growth rate (CAGR) of 8%. The expansion observed in the historic period can be linked to several factors, including a rise in postpartum depression and mood disorders, growing nutrient deficiencies during pregnancy and breastfeeding, heightened awareness and demand for postnatal care, increased sales of postnatal health supplements, and a surge in the use of soft gels and pills.

The postnatal health supplement market size is expected to see strong growth in the next few years. It will grow to $1.87 billion in 2028 at a compound annual growth rate (CAGR) of 8.2%. The anticipated growth in the forecast period can be attributed to several factors, including a higher incidence of postpartum mental health issues, increased awareness and adoption of preventive healthcare practices, the expansion of e-commerce and online sales channels, rising healthcare spending, and increased investment costs for manufacturers. Key trends expected during this period include a growing demand for organic and natural products, a rise in the demand for personalized nutrition, a preference for clean label products, a desire for convenient formats, and a focus on evidence-based ingredients.

The growing incidence of postnatal depression is anticipated to drive the expansion of the postnatal health supplements market in the future. Postnatal depression is a mental health disorder affecting women after childbirth, characterized by severe sadness, anxiety, and exhaustion, which can hinder a mother’s ability to care for herself and her baby. The rise in postnatal depression is attributed to societal and lifestyle influences, physiological changes, and a background of mental health issues. Postnatal health supplements provide essential nutrients for recovery and mood stabilization, which can help restore depleted levels, boost consumer confidence, and enhance overall well-being. For example, a report from the National Health Service (NHS) in May 2024 revealed that over 57,000 new and expectant mothers received professional treatment for postnatal depression in 2023, marking a 19.3% increase from 2022. Consequently, the growing prevalence of postnatal depression is fueling the demand for postnatal health supplements.

Leading companies in the postnatal health supplement sector are working on creating innovative products, such as postpartum hair nutraceuticals, to address the common issue of hair thinning and loss experienced by women after childbirth. Postpartum hair nutraceuticals are dietary supplements designed to support hair health in postpartum women, containing vitamins, minerals, and amino acids to foster hair growth, strengthen follicles, and mitigate postpartum hair loss caused by hormonal changes. For instance, in June 2021, the US-based company Nutrafol introduced Nutrafol Postpartum, the first nutraceutical supplement created by an obstetrician or gynecologist to tackle the root causes of postpartum hair loss. This product features Nutrafol's proprietary Synergen Recovery Complex, a unique blend of clinically validated natural ingredients. It is designed to be breastfeeding-friendly, compatible with most prenatal supplements and multivitamins, and can be used soon after childbirth. It incorporates natural, bio-optimized, standardized components to help women manage postpartum shedding and support overall healing for improved hair growth.

In October 2021, Everly Health, Inc., a US-based digital health company, acquired Natalist for an undisclosed amount. This acquisition is intended to enhance Everly Health’s market presence and broaden its digital health solutions for women's health, focusing particularly on conception and pregnancy care. Natalist is a US-based company specializing in postnatal health supplements.

Major companies operating in the postnatal health supplement market are The Honest Company, Garden of Life, Nordic Naturals, MegaFood, New Chapter, One A Day, Vitabiotics Ltd., Mommy’s Bliss, Pink Stork, Nutrafol, Perelel Health, Theralogix, Dr. Vaidya's, Pure Essence Labs, Anya, Eu Natural, NATURELO Premium Supplements, FAIRHAVEN HEALTH, HealthyHey Nutrition, HeraNow, Amma360, GoBiotix.

Asia-Pacific was the largest region in the postnatal health supplement market in 2023. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the postnatal health supplement market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the postnatal health supplement market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Postnatal health supplements are designed to address the nutritional requirements of women after childbirth. These supplements usually include a blend of vitamins, minerals, and other essential nutrients that aid in recovery from pregnancy and childbirth, support breastfeeding, and promote overall maternal health.

The primary types of postnatal health supplements include vitamins and minerals, herbal supplements, proteins, omega-3 fatty acids, probiotics, and others. Vitamins and minerals, such as iron, calcium, and folic acid, are crucial for postpartum recovery and replenishing maternal nutrient stores. These supplements come in various forms, including capsules, tablets, soft gels, liquids, powders, and more, and can be purchased through online platforms, direct sales, pharmacies, and other outlets. They are utilized for a range of purposes, including general well-being, lactation support, weight management, immune and digestive health, bone and joint health, heart health, and eye health.

The postnatal health supplement market research report is one of a series of new reports that provides postnatal health supplement market statistics, including postnatal health supplement industry global market size, regional shares, competitors with a postnatal health supplement market share, detailed postnatal health supplement market segments, market trends, and opportunities, and any further data you may need to thrive in the postnatal health supplement industry. This postnatal health supplement market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The postnatal health supplement market consists of sales of iron, choline, folic acid, and collagen supplements. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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