Postnatal Health Supplement Market Report 2025

This Postnatal Health Supplement market report provides a comprehensive analysis of the market’s characteristics, size, and growth, including segmentation, regional and country-level breakdowns, competitive landscape, market shares, trends, and strategies. It also tracks historical and forecasted market growth across various geographies.

The postnatal health supplement market size has grown strongly in recent years. It will grow from $1.36 billion in 2024 to $1.48 billion in 2025 at a compound annual growth rate (CAGR) of 8.5%. The growth in the historic period can be attributed to the increasing prevalence of postpartum depression and mood disorders, rising nutrient deficiencies during pregnancy and breastfeeding, increasing awareness and demand for postnatal care, rising sales of postnatal health supplements, and increase in the consumption of soft gels and pills.

The postnatal health supplement market size is expected to see strong growth in the next few years. It will grow to $2.02 billion in 2029 at a compound annual growth rate (CAGR) of 8.1%. The growth in the forecast period can be attributed to the increasing prevalence of postpartum mental health issues, growing awareness, and adoption of preventive healthcare, expansion of e-commerce and online sales channels, increasing healthcare expenditure, and increasing investment costs for manufacturers. Major trends in the forecast period include growing demand for organic and natural products, growing demand for personalized nutrition, demand for clean label products, demand for easy-to-use formats, and evidence-based ingredients.

The growing incidence of postnatal depression is anticipated to drive the expansion of the postnatal health supplements market in the future. Postnatal depression is a mental health disorder affecting women after childbirth, characterized by severe sadness, anxiety, and exhaustion, which can hinder a mother’s ability to care for herself and her baby. The rise in postnatal depression is attributed to societal and lifestyle influences, physiological changes, and a background of mental health issues. Postnatal health supplements provide essential nutrients for recovery and mood stabilization, which can help restore depleted levels, boost consumer confidence, and enhance overall well-being. For example, a report from the National Health Service (NHS) in May 2024 revealed that over 57,000 new and expectant mothers received professional treatment for postnatal depression in 2023, marking a 19.3% increase from 2022. Consequently, the growing prevalence of postnatal depression is fueling the demand for postnatal health supplements.

Leading companies in the postnatal health supplement market are concentrating on innovative product development, such as choline chloride supplements, which provide choline - a crucial nutrient for liver function, brain development, muscle movement, and nervous system health. Choline chloride is commonly used to support cognitive health, enhance memory, and maintain healthy cell membranes. For example, in January 2024, Ritual, a U.S.-based health and wellness company, launched Natal Choline, a new supplement aimed at supporting cognitive function in babies when taken during pregnancy. This product addresses a significant nutritional gap, as more than 95% of pregnant women do not meet the recommended daily choline intake through diet alone. Based on clinical research showing that adequate choline intake can improve cognitive functions in infants, such as processing speed and attention, Natal Choline is designed to complement existing prenatal vitamins. It is vegan, Non-GMO Project certified, and third-party tested for quality and safety.

In February 2024, Unilever Ventures, the UK-based venture capital and private equity arm of Unilever, led a $6 million Series A investment in Perelel Health, a U.S.-based company focused on prenatal and postnatal vitamins. Unilever Ventures seeks to invest in early- and growth-stage companies aligned with Unilever's strategic priorities, with a focus on sectors such as personal care, beauty, health, wellness, and sustainable living. As Unilever's venture capital arm, it supports innovative startups that drive sustainable growth and make a positive societal impact through their products and services.

Major companies operating in the postnatal health supplement market are The Honest Company, Garden of Life, Nordic Naturals, MegaFood, New Chapter, One A Day, Vitabiotics Ltd., Mommy’s Bliss, Pink Stork, Nutrafol, Perelel Health, Theralogix, Dr. Vaidya's, Pure Essence Labs, Anya, Eu Natural, NATURELO Premium Supplements, FAIRHAVEN HEALTH, HealthyHey Nutrition, HeraNow, Amma360, GoBiotix.

Asia-Pacific was the largest region in the postnatal health supplement market in 2024. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the postnatal health supplement market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the postnatal health supplement market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Postnatal health supplements are designed to address the nutritional requirements of women after childbirth. These supplements usually include a blend of vitamins, minerals, and other essential nutrients that aid in recovery from pregnancy and childbirth, support breastfeeding, and promote overall maternal health.

The primary types of postnatal health supplements include vitamins and minerals, herbal supplements, proteins, omega-3 fatty acids, probiotics, and others. Vitamins and minerals, such as iron, calcium, and folic acid, are crucial for postpartum recovery and replenishing maternal nutrient stores. These supplements come in various forms, including capsules, tablets, soft gels, liquids, powders, and more, and can be purchased through online platforms, direct sales, pharmacies, and other outlets. They are utilized for a range of purposes, including general well-being, lactation support, weight management, immune and digestive health, bone and joint health, heart health, and eye health.

The postnatal health supplement market research report is one of a series of new reports that provides postnatal health supplement market statistics, including postnatal health supplement industry global market size, regional shares, competitors with a postnatal health supplement market share, detailed postnatal health supplement market segments, market trends, and opportunities, and any further data you may need to thrive in the postnatal health supplement industry. This postnatal health supplement market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The postnatal health supplement market consists of sales of iron, choline, folic acid, and collagen supplements. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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