Corporate Identity Design Global Market Report 2024

The corporate identity design market size has grown rapidly in recent years. It will grow from $7.57 billion in 2023 to $8.62 billion in 2024 at a compound annual growth rate (CAGR) of 13.7%. The increase during the historical period can be credited to a surge in the need for efficient brand communication, the expansion of multinational enterprises, the necessity for uniform brand portrayal, heightened demand for corporate branding services from small and medium-sized businesses, and the rising needs in emerging economies.

The corporate identity design market size is expected to see rapid growth in the next few years. It will grow to $14.57 billion in 2028 at a compound annual growth rate (CAGR) of 14%. Growth is attributed to the growing importance of online presence and digital platforms, escalating globalization, heightened demand for corporate branding services, intensified competition among businesses to establish distinctive brand identities, and a growing acknowledgment of the role of visual communication in brand development. Key trends in this period include technological advancements, a surge in demand for visually appealing logos, an inclination towards customization and storytelling, the evolution of visual language, and the rising popularity of digital media.

The corporate identity design market is set to grow significantly due to the increasing importance of online presence and digital channels. Online presence and digital channels encompass the methods used by brands or businesses to establish and maintain their online visibility. This rise in importance can be linked to higher brand awareness, increased customer engagement, better support services, and cost-effective marketing strategies. Corporate identity design plays a crucial role in enhancing brand recognition, building trust, and improving user experience, thus contributing to a more compelling online presence. For instance, a report published by the gov.UK website in February 2024 revealed that the digital sector contributed $171.25 million to the UK economy in 2022, accounting for 7.2% of the total UK gross value added (GVA), slightly up from 7.1% in 2021. Consequently, the growing significance of online presence and digital channels is fueling the growth of the corporate identity design market.

Leading companies in the corporate identity design market are developing innovative logos, such as Search Context, by harnessing AI to engage audiences across various digital platforms. Search Context represents an innovative brand identity leveraging AI's unique features to empower consumers, particularly those vulnerable to online fraud, and drive change in the digital landscape. For instance, in September 2023, Truecaller, a Sweden-based smartphone app company, unveiled Search Context, featuring a refreshed logo and a powerful new anti-fraud feature. This new branding not only enhances user security but also provides real-time information about phone numbers, with the AI identity engine offering contextual insights. Users searching for a number will receive notifications if the associated name has recently changed or is undergoing frequent changes.

In June 2021, Capgemini Invent, an innovation, design, and management consulting arm of Capgemini Technology Services Pvt Ltd, a France-based IT services and consulting company, acquired Frog and Cambridge Consultants. This strategic move marked Capgemini's expansion of its portfolio by integrating the expertise of Frog and Cambridge Consultants to enhance design services, paving the way for the development of a new generation of products, services, and experiences for sustainable business growth. Frog Design, a US-based creative consultancy specializing in corporate logo designs, and Cambridge Consultants Ltd., a US-based consultancy delivering corporate design services, were both part of this acquisition.

Major companies operating in the corporate identity design market are Frog Design Inc., WPP PLC, Omnicom Group Inc., Interpublic Group, Avery Dennison Corp, ACCO Brands Corp., VistaPrint, Trotec Laser Inc., Drytac Corp., FASTSIGNS International Inc, Signarama Inc., Lippincott Williams & Wilkins, Pentagram, Image360, Laminators Inc., Signs By Tomorrow co., IDEOWORKS Digital Marketing Agency, DesignerPeople, Wieden+Kennedy, Chermayeff & Geismar & Haviv, OH! Design Studio, King of Hearts, Conceptory, NinjaPromo, Gemini Sign Letters.

North America was the largest region in the corporate identity design market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the corporate identity design market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the corporate identity design market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Corporate identity design pertains to the visual aspects and branding tactics utilized to represent a company uniquely amidst its competitors. It encompasses a cohesive array of design elements and directives aimed at forging a unified and distinctive image for the organization.

The primary categories of corporate identity design comprise logo design, identity design, and brand design. Logo design involves crafting a visual symbol or emblem that encapsulates a brand, company, group, or individual. These designs are employed across diverse sectors including business, government, and others, and are utilized by various industry verticals such as technology and information, finance and banking, healthcare, retail and consumer goods, among others. This practice caters to entities of all sizes, including small and medium enterprises as well as large corporations.

The corporate identity design market research report is one of a series of new reports that provides corporate identity design market statistics, including corporate identity design industry global market size, regional shares, competitors with a corporate identity design market share, detailed corporate identity design market segments, market trends and opportunities, and any further data you may need to thrive in the corporate identity design industry. This corporate identity design market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The corporate identity design market includes revenues earned by entities by providing services such as brand strategy and planning, brand book and guidelines creation, corporate identity kit design, corporate template design, and brand distribution and execution. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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