Corporate Identity Design Market Report 2026

The corporate identity design market size has grown rapidly in recent years. It will grow from $9.86 billion in 2025 to $11.24 billion in 2026 at a compound annual growth rate (CAGR) of 14.1%. The growth in the historic period can be attributed to increasing competition among enterprises, expansion of global branding initiatives, rising importance of visual differentiation, growth in digital marketing adoption, demand for cohesive brand communication.

The corporate identity design market size is expected to see rapid growth in the next few years. It will grow to $18.29 billion in 2030 at a compound annual growth rate (CAGR) of 12.9%. The growth in the forecast period can be attributed to increasing focus on omnichannel brand presence, rising investments in digital branding, growing demand for adaptable brand identities, expansion of experience-led branding strategies, increased reliance on design automation tools. Major trends in the forecast period include increasing demand for consistent brand visual systems, growing adoption of digital-first corporate identity assets, rising focus on brand experience design across touchpoints, expansion of modular and scalable brand frameworks, enhanced emphasis on authentic and purpose-driven branding.

The increasing importance of online presence and digital channels is anticipated to drive the growth of the corporate identity design market in the coming years. Online presence and digital channels refer to the various ways a brand or organization establishes and sustains its visibility on the internet. The rising importance of online presence and digital channels is driven by greater brand awareness and visibility, improved customer engagement, enhanced customer support, and cost-efficient marketing approaches. Corporate identity design strengthens brand recognition, builds trust, and enhances user experience, all of which contribute to a more impactful and cohesive online presence. For example, in October 2024, the Australian Government’s Digital Transformation Agency (DTA), an Australia-based executive agency, reported that in 2023 Australia’s digital government capabilities scored 79% on Intermedium’s Digital Government Readiness and Maturity Indicator, increasing to 80% in 2024 as local performance continued to improve. Therefore, the growing importance of online presence and digital channels is contributing to the expansion of the corporate identity design market.

Leading companies in the corporate identity design market are developing innovative logos, such as Search Context, by harnessing AI to engage audiences across various digital platforms. Search Context represents an innovative brand identity leveraging AI's unique features to empower consumers, particularly those vulnerable to online fraud, and drive change in the digital landscape. For instance, in September 2023, Truecaller, a Sweden-based smartphone app company, unveiled Search Context, featuring a refreshed logo and a powerful new anti-fraud feature. This new branding not only enhances user security but also provides real-time information about phone numbers, with the AI identity engine offering contextual insights. Users searching for a number will receive notifications if the associated name has recently changed or is undergoing frequent changes.

In August 2025, Supreme Group, a US-based healthcare and life sciences marketing and communications company, acquired Pivot Design for an undisclosed amount. Through this acquisition, Supreme Group sought to strengthen its capabilities in pharmaceutical and rare disease marketing while broadening its creative and omnichannel offerings to more effectively support clients operating in complex healthcare markets. Pivot Design Inc. is a US-based creative agency that specializes in delivering comprehensive corporate identity design services.

Major companies operating in the corporate identity design market are Frog Design Inc., WPP PLC, Omnicom Group Inc., Interpublic Group, Avery Dennison Corp, ACCO Brands Corp., VistaPrint, Trotec Laser Inc., Drytac Corp., FASTSIGNS International Inc, Signarama Inc., Lippincott Williams & Wilkins, Pentagram, Image360, Laminators Inc., Signs By Tomorrow co., IDEOWORKS Digital Marketing Agency, DesignerPeople, Wieden+Kennedy, Chermayeff & Geismar & Haviv, OH! Design Studio, King of Hearts, Conceptory, NinjaPromo, Gemini Sign Letters

North America was the largest region in the corporate identity design market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the corporate identity design market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the corporate identity design market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The corporate identity design market includes revenues earned by entities by providing services such as brand strategy and planning, brand book and guidelines creation, corporate identity kit design, corporate template design, and brand distribution and execution. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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