Germany Coffee Market Report and Forecast 2024-2032

According to the report, the Germany coffee market size reached approximately USD 5.99 billion in 2023. Aided by the increasing demand for speciality coffees, the market is projected to grow at a CAGR of 3.20% between 2024 and 2032, reaching a value of nearly USD 7.94 billion by 2032.

Coffee, a brewed beverage prepared from roasted coffee beans, which are the seeds of berries from the Coffea plant, holds a significant place in the cultural and social fabric of Germany. Traditionally recognised for its rich beer and wine culture, Germany also boasts a strong coffee tradition with the country ranking among the largest coffee consumers per capita in the world. The typical German coffee experience ranges from enjoying a simple cup of 'Filterkaffee' to more sophisticated coffee drinks like espressos and cappuccinos, underscoring a diverse consumer palette.

The Germany coffee market is characterised by several prevailing trends that reflect broader shifts in consumer preferences, technological advancements, and environmental concerns. A prominent trend is the increasing demand for speciality coffees, which include single-origin and high-quality blends. German consumers, particularly younger generations, are showing a keen interest in the provenance and story behind their coffee. This shift is pushing roasters and retailers to offer a wider range of speciality products, often highlighted with certifications like Fair Trade and Organic, which guarantee the ethical sourcing and sustainability of the coffee production process.

Sustainability has become a central theme propelling the Germany coffee market development. Beyond the coffee itself, there is growing attention to packaging and the environmental impact of coffee consumption. Reusable and recyclable materials are becoming more common, and many coffee shops and consumers are moving towards zero-waste practices by adopting reusable cups. Furthermore, the market is seeing an increase in the use of biodegradable coffee pods as an alternative to traditional single-use pods, which have been criticised for their environmental impact.

Another significant Germany coffee market trend is the rise of home brewing. The COVID-19 pandemic accelerated this trend as lockdowns and remote working arrangements made consumers more inclined to replicate their coffee shop experiences at home. This led to increased sales of premium coffee machines and accessories, with a notable surge in the market for bean-to-cup and capsule coffee machines. As a result, coffee retailers and roasters have pivoted to offer more products tailored for home use, including speciality beans, professional-grade equipment, and ready-to-brew options.

The digitalisation of the coffee supply chain is also reshaping the Germany coffee market expansion. Online sales of coffee and coffee-related products have seen robust growth, facilitated by the expansion of e-commerce platforms and subscription services. These services offer convenience and customisation, allowing consumers to schedule deliveries of their favourite coffees right to their doorsteps. Additionally, apps and digital platforms are being increasingly used to trace coffee beans from the farm to the cup, providing transparency and fostering greater consumer trust.

The Germany coffee market growth is being fuelled by the influence of international coffee cultures, with a growing interest in styles and preparations from around the world. This is evident in the popularity of third-wave coffee houses that focus on the art and science of coffee, serving not just a beverage but an experience that includes understanding the nuances of coffee making. This movement aligns with the broader consumer preference for artisanal and handcrafted products.

Despite the enthusiasm for novel trends and products, traditional coffee consumption remains strong in Germany. Classic preparations and settings, such as the "Kaffee und Kuchen" (coffee and cake) tradition, continue to play a significant role in German social life. This highlights a unique aspect of the market where old traditions and new trends coexist, catering to a wide array of tastes and preferences.

Market Segmentation

The Germany coffee market can be divided based on type, end use, and distribution channel.

Market Breakup by Type

• Whole-Bean
• Ground Coffee
• Instant Coffee
• Coffee Pods and Capsules

Market Breakup by End Use

• Hotels, Restaurants, and Cafes
• Retail

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Speciality Stores
• Others

Competitive Landscape

The report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Germany coffee market. Some of the major players explored in the report are as follows:

• Nestlé S.A.
• Starbucks Corporation
• JDE Peet’s Nv
• Luigi Lavazza Spa
• J.J. Darboven GmbH & Co. KG
• Melitta Group
• Alois Dallmayr KG
• Krüger GmbH & Co. KG
• Tchibo GmbH
• Der-Franz
• Others