A Leap for OTT Streaming, Even as TV Shows Surprising Endurance
Digital media continues to steal time from traditional media, driven primarily by streaming OTT and social video. TV’s descent has slowed, however, and it won’t disappear anytime soon. Among individual digital platforms, time spent is relatively settled for now.
Key Question: How much time will US adults spend consuming media each day in 2024 across devices, activities, and platforms?
Key Stat: US adults will spend nearly an hour more per day with digital video than with traditional TV in 2024. However, TV’s decline in time spent will be more moderate than we previously expected.
Here’s what’s in the full report:
- 3 Exportable files for easy reading, analysis and sharing.
- 9 Charts: Reliable data in simple displays for presentations and quick decision making.
Table of Contents
- Executive Summary
- A slight increase in minutes per day with media, thanks to another boost for digital
- Sub OTT is coming for the video crown, but TV is hanging on
- YouTube, Netflix, Hulu, and TikTok lead the time spent rankings among platforms
- Media Gallery
Charts in This Report
- Average Time Spent per Day With Digital Video vs. Traditional TV by US Adults, 2021-2025
- Average Time Spent per Day With Digital vs. Traditional Media by US Adults, 2021-2025
- Average Time Spent per Day With Media by US Adults, 2010-2025
- Average Time Spent per Day With Select Activities by US Adults, 2024 (hrs:mins)
- Average Time Spent per Day With Subscription OTT Video by US Adults, 2019-2025 (hrs:mins, % change, % of total time spent with traditional TV and digital video)
- Average Time Spent per Day With Traditional TV by US Adults, 2019-2025 (hrs:mins, % change, and % of total time spent with traditional TV and digital video)
- TV Still Accounts for Over 40% of All Time Spent With Video, Though Sub OTT Is Getting Closer (% of time spent per day with video by US adults, by select major media, 2019-2025)
- Among the Population as a Whole, YouTube and Netflix Have a Big Lead in Time Spent (average hrs:mins spent per day with select digital platforms by US adults, 2024)
- Among Active Users, Netflix, Hulu, and TikTok Lead the Pack in Time Spent (average hrs:mins spent per day with select digital platforms by US active users, 2024)
