Kids Smartwatch Global Market Report 2024

A children's smartwatch is a portable and wearable computing device tailored for kids, typically taking the form of a watch. It offers a local touchscreen interface for daily use and is often paired with a smartphone app for management and monitoring. Many children's smartwatches support voice or video calls, allowing for approved contacts to be added while restricting unknown numbers.

Children's smartwatches are primarily categorized into functional and smart types. Functional types focus on providing various features beyond basic timekeeping. They support compatibility with iOS, Android, and other operating systems, and connect via Bluetooth, Wi-Fi, cellular networks, and NFC. These smartwatches are sold through supermarkets, convenience stores, specialty shops, and online channels, catering to users aged 0-6 years old and 7-12 years old.

The Kids Smartwatch market research report is one of a series of new reports that provides kids smartwatch market statistics, including kids smartwatch industry global market size, regional shares, competitors with a kids smartwatch market share, detailed kids smartwatch market segments, market trends and opportunities, and any further data you may need to thrive in the kids smartwatch industry. This kids smartwatch market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The kids smartwatch market size has grown rapidly in recent years. It will grow from $1.68 billion in 2023 to $1.96 billion in 2024 at a compound annual growth rate (CAGR) of 16.6%. The growth observed in the historical period can be credited to higher smartphone adoption rates, heightened awareness of environmentally friendly products and packaging, increased market penetration in emerging economies, rising disposable incomes, and the expansion of online retail platforms.

The kids smartwatch market size is expected to see rapid growth in the next few years. It will grow to $3.64 billion in 2028 at a compound annual growth rate (CAGR) of 16.8%. The anticipated growth in the forecast period is driven by growing concerns about safety, increasing interest in technology, advancements in fitness tracking technologies, a rising emphasis on communication trends, and heightened awareness of child safety. Key trends expected in the forecast period include technological innovations in wearable devices, the emergence of educational applications, demand for GPS-enabled smartwatches, increasing popularity of internet-connected devices, and the integration of fitness tracking and wellness functionalities.

The kids smartwatch market is set to experience growth due to the increasing focus on child safety. Child safety encompasses practices, measures, and regulations aimed at safeguarding children from harm, injury, and abuse. This heightened emphasis on child safety stems from factors such as heightened awareness of child risks, concerns regarding health and development, and parental worries. Kids' smartwatches typically offer two-way communication, allowing children to make and receive calls from a pre-approved list of contacts. This feature ensures that children can easily reach out to their parents or guardians in case of need, and vice versa. For example, in December 2023, the Department of Child Safety, Seniors, and Disability Services, an Australian government agency, reported an 8.8% increase in finalized investigations by Child Safety compared to 2022, totaling 29,772 investigations. Consequently, the growing focus on child safety is a driving force behind the kids smartwatch market.

Leading companies in the kids smartwatch market are introducing innovative products such as water-resistant watches to enhance safety and connectivity for young users. Water-resistant watches are designed to withstand exposure to water to varying degrees without damage. For instance, in May 2024, Google LLC launched the FitBit Ace LTE, a new smartwatch specifically designed for children. This addition to the FitBit lineup aims to enable parents to monitor their children's health and activity levels more effectively. The FitBit Ace LTE features a durable, water-resistant design and a vibrant, easy-to-read display. It offers fitness tracking features such as step counting, activity monitoring, and sleep tracking, providing parents with insights into their children's daily routines and overall well-being.

In January 2021, Google LLC acquired Fitbit for an undisclosed amount. This acquisition is intended to bolster Google's presence in the wearable technology market by leveraging Fitbit's consumer product expertise and established technology platform along with Google's expertise in software, hardware, and AI. Fitbit, a US-based company specializing in wireless-enabled wearable fitness devices, including kids' smartwatches,

Major companies operating in the kids smartwatch market are Apple Inc., Google LLC, Samsung Electronics Co. Ltd., Microsoft Corporation, Sony Corporation, LG Corporation, Xiaomi Corporation, ASUSTeK Computer Inc., Motorola Mobility LLC, Garmin Ltd., Huawei Technologies Co. Ltd., Dexcom Inc., Michael Kors, Giorgio Armani S.p.A, VTech Holdings Limited, Fossil Group Inc., Tomtom International BV., Franciscan Solutions Private Limited, Sibyl Srl, Shenzhen Continental Wireless Technology Co. Ltd., Omate Ltd., Doki Technologies, JOY FamilyTech Inc.

North America was the largest region in the kids smartwatch market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the kids smartwatch market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the kids smartwatch market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The kids smartwatch market consists of sales of communication watches, educational watches, camera watches, and waterproof watches. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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