Anime Global Market Report 2024

Anime is an animated style originating in Japan, now popular globally due to its diverse genres and themes appealing to audiences of all ages. Its evolution and ability to captivate diverse viewers contribute to its lasting popularity and cultural significance.

The primary anime genres include action and adventure, science fiction (sci-fi) and fantasy, romance and drama, sports, and others. Action and adventure emphasize thrilling plots with heroic protagonists facing challenges and physical feats. Anime is created using specialized software and services, presented in formats such as comics, manga, books, and distributed through TV, movies, streaming services, merchandise, and music.

The anime market research report is one of a series of new reports that provides anime market statistics, including the anime industry global market size, regional shares, competitors with anime market share, detailed anime market segments, market trends, and opportunities, and any further data you may need to thrive in the anime industry. These anime market research reports deliver a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The anime market size has grown strongly in recent years. It will grow from $26.0 billion in 2023 to $28.55 billion in 2024 at a compound annual growth rate (CAGR) of 9.8%. The growth observed in the historic period can be attributed to several factors, including the expansion of merchandising, the emergence of streaming and over-the-top (OTT) platforms, a growing number of OTT content streamers, an expanding fan base for anime, and increased production of TV series.

The anime market size is expected to see rapid growth in the next few years. It will grow to $41.94 billion in 2028 at a compound annual growth rate (CAGR) of 10.1%. The anticipated growth in the forecast period can be attributed to the growing demand for sales and popularity of Japanese anime content, an increasing preference for internet-based distribution, rising usage of gaming applications, a surge in media consumption, and heightened interest in anime video games. Major trends expected during this period include the adoption of technologically advanced gadgets and products, a rising demand for VR gaming, integration of AI-driven content, a growing reliance on streaming platforms, and the adoption of digital distribution channels for content.

The anime market is expected to experience growth driven by the increasing penetration of social media. Social media platforms and applications enable users to create, share, and interact with content, as well as connect and communicate with others. This growth in social media penetration is due to its user-friendly interface, accessibility via mobile devices, diverse content offerings, networking capabilities, entertainment value, and effectiveness for marketing and advertising purposes. Social media platforms benefit the anime market by providing a global stage for promotion, engaging with fans, fostering community development, and gathering feedback. For example, Acodez IT Solutions reported that Facebook's daily active users reached 2.08 billion in 2023, marking an increase of 96 million users compared to the previous year. Thus, the expanding presence of social media platforms is fueling growth in the anime market.

Leading companies in the anime market are responding to the growing demand for collectible figures among anime enthusiasts by introducing innovative products such as Nendoroid figurines. These figurines are small, highly detailed, and stylized in a super-deformed manner, typically around 10 cm (3.9 inches) tall. They feature cute designs that depict characters from anime, manga, and video games in a chibi style. For instance, Good Smile Company Inc., a Japan-based manufacturer specializing in hobby products, launched a Nendoroid figurine of Hitori Gotou, a prominent character from the anime series Bocchi the Rock, in January 2023. The figurine showcases Hitori in her school uniform, complete with a guitar, and includes additional accessories such as a guitar strap, music sheet, and microphone.

In May 2024, Toho Co., Ltd., an entertainment company based in Japan, acquired Science SARU, an animation studio, for an undisclosed sum. This acquisition is part of Toho's strategy to strengthen its animation business, improve animation quality, and support the ongoing growth of the anime sector. Science SARU is known for its contributions to the anime industry and its expertise in creating compelling animated content.

Major companies operating in the anime market are Toei Animation Co. Ltd., Sanrio Co. Ltd., Netflix Inc., Bandai Namco Holdings Inc., Kodansha Ltd., Crunchyroll LLC, VIZ Media LLC, MADHOUSE Inc., Production I.G Inc., Right Stuf Inc., Gainax Co. Ltd., Good Smile Company Inc., Wit Studio Inc., Studio Ghibli Inc., Kyoto Animation, Pierrot Co. Ltd., Bones Inc., A-1 Pictures, Tatsunoko Production, kitsus Destiny, Progressive Animation, Atomic Flare, J.C.Staff Co. Ltd., Studio Deen Co. Ltd.

Asia-Pacific was the largest region in the anime market in 2023. Middle East is expected to be the fastest-growing region in the forecast period. The regions covered in the anime market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the anime market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The anime market includes revenues earned by entities by providing merchandising and licensing, dubbing and subtitling, marketing and promotion. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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