The Global Anime Market size is expected to reach $63.23 billion by 2031, rising at a market growth of 9.5% CAGR during the forecast period.
The Asia-Pacific segment witnessed 38% revenue share in the market in 2023. As the birthplace of anime, Japan remains the core hub for production, innovation, and distribution. Countries like China and South Korea are also emerging as key markets due to the rising demand for anime content, investment in local production studios, and increased government support for animation industries. The growing anime fandom in India and Southeast Asia, driven by digital streaming and social media, has further expanded the region’s market.
Anime’s reach has expanded far beyond Japan, with a significant surge in international fan bases, particularly in the United States, Europe, and Latin America. This global popularity is largely driven by the internet and social media, which allow fans worldwide to discover, share, and discuss anime. Platforms like Reddit, Twitter, and YouTube have allowed fans to create global communities, promoting Japanese culture and anime as an integral part of pop culture. Thus, anime's increasing global popularity and cultural influence are propelling the market's growth.
Additionally, the rise of streaming platforms has revolutionized how anime is consumed. Platforms such as Crunchyroll, Netflix, and Funimation have played an instrumental role in making anime available worldwide, breaking down geographical barriers that previously limited access to anime content. These platforms offer subscriptions that allow fans to watch new anime series episodes as soon as they air, substantially increasing viewership and engagement. In conclusion, the expansion of streaming platforms and digital distribution channels is driving the market's growth.
However, One of the significant challenges facing the anime industry is the high cost of production, which can be a major restraint for smaller studios or niche projects. Creating anime is labour-intensive, requiring skilled animators, voice actors, sound engineers, and more, all of whom must be compensated fairly. This produces substantial production budgets, especially for high-quality series or feature-length films. Thus, high production costs and limited financial returns on niche anime projects impede the market's growth.
The Asia-Pacific segment witnessed 38% revenue share in the market in 2023. As the birthplace of anime, Japan remains the core hub for production, innovation, and distribution. Countries like China and South Korea are also emerging as key markets due to the rising demand for anime content, investment in local production studios, and increased government support for animation industries. The growing anime fandom in India and Southeast Asia, driven by digital streaming and social media, has further expanded the region’s market.
Anime’s reach has expanded far beyond Japan, with a significant surge in international fan bases, particularly in the United States, Europe, and Latin America. This global popularity is largely driven by the internet and social media, which allow fans worldwide to discover, share, and discuss anime. Platforms like Reddit, Twitter, and YouTube have allowed fans to create global communities, promoting Japanese culture and anime as an integral part of pop culture. Thus, anime's increasing global popularity and cultural influence are propelling the market's growth.
Additionally, the rise of streaming platforms has revolutionized how anime is consumed. Platforms such as Crunchyroll, Netflix, and Funimation have played an instrumental role in making anime available worldwide, breaking down geographical barriers that previously limited access to anime content. These platforms offer subscriptions that allow fans to watch new anime series episodes as soon as they air, substantially increasing viewership and engagement. In conclusion, the expansion of streaming platforms and digital distribution channels is driving the market's growth.
However, One of the significant challenges facing the anime industry is the high cost of production, which can be a major restraint for smaller studios or niche projects. Creating anime is labour-intensive, requiring skilled animators, voice actors, sound engineers, and more, all of whom must be compensated fairly. This produces substantial production budgets, especially for high-quality series or feature-length films. Thus, high production costs and limited financial returns on niche anime projects impede the market's growth.
Driving and Restraining Factors
Drivers- Increasing Global Popularity And Cultural Influence Of Anime
- Expansion Of Streaming Platforms And Digital Distribution Channels
- Growing E-Commerce Industry Worldwide
- High Production Costs And Limited Financial Returns On Niche Anime Projects
- Industry-Wide Talent Shortages And Poor Working Conditions For Animators
- Growing Demand For Anime Merchandise, Collectibles, And Licensing Opportunities
- Rising Interest In Anime-Inspired Video Games And Virtual Reality (VR) Experiences
- Inconsistent Quality In Adaptations From Manga And Light Novels
- Difficulty In Maintaining Long-Term Popularity Of Anime Franchises
Type Outlook
Based on type, the market is characterized by T.V., movies, video, internet distribution, merchandising, music, pachinko, and live entertainment. The internet distribution segment procured 14% revenue share in the market in 2023. With the growing influence of streaming platforms such as Crunchyroll, Netflix, and Disney+, anime has become more accessible globally. The demand for on-demand content, high-definition streaming, and simultaneous international releases has fuelled the growth of this segment. Additionally, the rise of subscription-based models and ad-supported streaming services has boosted revenue generation in the anime industry.
Genre Outlook
By genre, the market is classified into action & adventure, sci-fi & fantasy, romance & drama, sports, and others. The sci-fi & fantasy segment recorded 24% revenue share in the market in 2023. The growing demand for immersive and imaginative storytelling has fuelled the popularity of this genre. Anime such as Steins;Gate, Sword Art Online, and Made in Abyss have captivated audiences with their futuristic and fantastical elements. The expansion of virtual reality (VR) and artificial intelligence (AI) themes in anime has also contributed to its rising appeal, drawing in tech-savvy viewers and gamers.Regional Outlook
Region-wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. The North America segment recorded 30% revenue share in the market in 2023. The region’s strong market presence is driven by the increasing popularity of anime among diverse age groups, the expansion of streaming platforms like Crunchyroll, Netflix, and Hulu, and the growing acceptance of anime culture in mainstream entertainment. Additionally, conventions such as Anime Expo and Comic-Con have contributed to fan engagement, while collaborations between Western studios and Japanese anime creators have further boosted the market.List of Key Companies Profiled
- Good Smile Company, Inc.
- Studio Ghibli, Inc.
- Crunchyroll (Sony Pictures Entertainment Inc.)
- Pierrot Co., Ltd.
- Production I.G, Inc.
- Kyoto Animation Co., Ltd.
- MADHOUSE, Inc.
- Progressive Animation Works Co., Ltd.
- VIZ Media, LLC
Market Report Segmentation
By Genre- Action & Adventure
- Sci-Fi & Fantasy
- Romance & Drama
- Sports
- Other Genre
- Merchandising
- Internet Distribution
- Pachinko
- T.V.
- Live Entertainment
- Video
- Movie
- Other Type
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia-Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Global Anime Market by Genre
Chapter 5. Global Anime Market by Type
Chapter 6. Global Anime Market by Region
Chapter 7. Company Profiles
Companies Mentioned
- Good Smile Company, Inc.
- Studio Ghibli, Inc.
- Crunchyroll (Sony Pictures Entertainment Inc.)
- Pierrot Co., Ltd.
- Production I.G, Inc.
- Kyoto Animation Co., Ltd.
- MADHOUSE, Inc.
- Progressive Animation Works Co., Ltd.
- VIZ Media, LLC
Methodology
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