South & Central America Cut Flowers Market Forecast to 2030 - Regional Analysis - by Flower Type, Application, and Distribution Channel

The South & Central America cut flowers market is expected to grow from US$ 2.06 billion in 2022 to US$ 2.73 billion by 2030. It is estimated to record a CAGR of 3.6% from 2022 to 2030.

Surging E-commerce Platform for Flower Delivery Fuels South & Central America Cut Flowers Market

E-commerce purchases are on the rise, which can be an opportunity for the flower industry. The number of retailers (florists, supermarkets, and online specialists) selling flowers online is increasing. The assortment of flowers that can be purchased online is also growing. The online sales trend increases the importance of product uniformity, supply chain efficiency, and information exchange standards. Online sales of cut flowers (both bouquets, mono-bunches, and individual flowers) are expected to increase further.

Internet sales often involve florists who collectively or individually produce bouquets, flowers, or specialized bouquet producers. E-commerce offers availability of wide varieties of cut flowers, offers and discounts on different products, and customization of gifting purpose, thereby surging the purchase of cut flower through online platform. It will also give supermarkets valuable information about consumer interest and demand. Retailers are targeting the new generation of customers by offering a wide variety of cut flowers and new designs and ideas. Cut flower companies are now using social media platforms to launch marketing campaigns because social media offers many benefits, including targeting specific customer segments, broad reach, and adaptability, while being relatively inexpensive.

South & Central America Cut Flowers Market Overview

The South & Central America cut flowers market is segmented into Brazil, Argentina, and the Rest of South & Central America. The market growth in the region is ascribed to the availability of land and ideal climatic conditions suitable for growing various flowers. Countries such as Ecuador and Colombia take advantage of their equatorial location and ideal climatic conditions to produce different flower varieties, mainly roses, which are sought by cut flower importers worldwide. The region offers a wide variety of flowers, including roses, carnations, lilies, and tropical flowers.

South & Central America has a strong reputation as being one of the most significant continents in exporting flowers internationally. Growing cut flower export to different countries, mainly North America, drives the region's cut flowers market. The floriculture industry in the region accounts for a significant share of exports and offers jobs to many people, 60% of which comprise women and children. The surging population, rising disposable income, and consumer focus on using natural resources are the key factors favoring the cut flowers market in South America.

South & Central America Cut Flowers Market Revenue and Forecast to 2030 (US$ Million)

South & Central America Cut Flowers Market Segmentation

The South & Central America cut flowers market is segmented into flower type, application, distribution channel, and country.

Based on flower type, the South & Central America cut flowers market is segmented into rose, carnation, lilium, chrysanthemum and gerbera, and others. The rose segment held the largest share of the South & Central America cut flowers market in 2022.

In terms of application, the South & Central America cut flowers market is bifurcated into home and commercial. The commercial segment held a larger share of the South & Central America cut flowers market in 2022.

By distribution channel, the South & Central America cut flowers market is categorized into supermarkets and hypermarkets, specialty stores/florist, online retail, and others. The specialty stores/florist segment held the largest share of the South & Central America cut flowers market in 2022.

Based on country, the South & Central America cut flowers market is segmented into Brazil, Argentina, and the Rest of South & Central America. The Rest of South & Central America dominated South & Central America cut flowers market in 2022.

The Queen's Flowers Corp, Selecta Cut Flowers SAU, Multiflora Corp, Rosebud Ltd, Dummen Orange Holding BV, and Esmerlda Farms LLC are some of the leading companies operating in the South & Central America cut flowers market.

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