Eastern Europe Dental Implants Market Size and Forecast, Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Product, Material, End User, and Country

The Eastern Europe dental implants market size is projected to reach US$ 452.14 million by 2031 from US$ 208.74 million in 2023. The market is expected to register a CAGR of 10.3% during 2023-2031. Increasing adoption of mini-dental implants is likely to remain a key trend in the market.

Market Drivers of the Eastern Europe Dental Implants Market

Growing Medical Tourism in East European Countries

In recent years, medical tourism has gained considerable popularity for dental implant treatments due to the availability of services at substantially lower costs. Most Americans seek dental treatments in Eastern European countries, such as Hungary, Poland, and Turkey. Dental tourism is an increasingly important part of medical tourism. The dental tourism industry in Hungary has experienced significant growth in recent years, making it a popular choice among those seeking dental care and cosmetic procedures.

The country is known for its high-quality dental services, skilled professionals, and competitive pricing, attracting many medical tourists. According to the Dental Tourism Association, more than 40% of European dental tourists opt for Hungary as their treatment destination. The number of dental tourists visiting the country has been steadily increasing year by year. In 2021, Hungary welcomed over 50,000 dental tourists, treating more than 100,000 cases. The majority of these tourists (around 70%) come from Western Europe, with a growing number also traveling from the UK, North America, and other regions.

Further, Poland provides a wide range of high-quality medical services at costs significantly lower than those in Western Europe and the US. While Poland specializes in various medical procedures, dental surgeries are particularly popular among medical tourists. Advanced dental services, including implants and teeth whitening, are in high demand. Dental implants, for example, can cost as low as US$ 1,000, a significant savings compared to developed countries. Therefore, the increasing number of patients reaching Eastern European countries for dental procedures is driving the dental implants market growth.

Consolidation of Dental Practices and Rising Dental Service Organization Activities to Create Market Opportunities

The dental industry is currently going through a significant transformation marked by a consolidation wave that has been steadily gaining momentum. Dental support organizations (DSOs) are becoming increasingly attractive for dentists and private equity investors due to their growth potential, access to capital, economies of scale, and the ability to increase productivity through technology investments. DSO includes small group practices owned by a single dentist, as well as large groups with hundreds of locations. What distinguishes a group of individual practices as a DSO is the consolidation of shared non-clinical services, such as human resources, marketing, credentialing, billing, IT, and real estate. In 2017, KPMG assessed the consolidation opportunity in the European dental industry and noted that consolidation was still in an early but accelerating stage. Since then, investor's interest has continued to grow, leading to further consolidation of the dental industry, especially in Eastern Europe.

A report by McCleskey in March 2024 highlighted that the dental industry is approximately 35% consolidated, signaling that it is about halfway through the ongoing consolidation wave. Consolidation is projected to reach 60-70% within the next 5-7 years, indicating a significant shift in the industry's investment dynamics. With more practices becoming part of private-equity-backed DSOs, the flow of investor capital is expected to slow down, fundamentally altering the ownership landscape of dental practices. The dental industry consolidation presents an opportunity for the growth of the dental implants market.

Eastern Europe Dental Implants Market: Segmental Overview

Key segments that contributed to the derivation of the Eastern Europe dental implants market analysis are product, material, and end user.

• By material, the market is categorized into titanium implants, zirconium implants, and others. The titanium implants segment held the largest share of the Eastern Europe dental implants market in 2023.

• By product, the market is segmented into dental bridges, dental crowns, dentures, abutments, and others. The dental bridges segment held the largest share of the market in 2023.

• Based on end user, the Eastern Europe dental implants market is divided into hospitals and clinics, dental laboratories, and others. The hospitals segment held the largest market share in 2023.

Eastern Europe Dental Implants Market: Geographical Overview

The geographic scope of the Eastern Europe dental implants market report is mainly divided into nine Countries: The scope of the Eastern Europe dental implants market report is mainly divided into Russia, Poland, Austria, Czech Republic, Hungary, Belarus, Slovakia, Romania, and Turkey. In terms of revenue, Poland held the largest the Eastern Europe dental implants market share in 2023. According to the Ministry of Health, 98% of the Polish population is affected by tooth decay, and around 9 million people use dental prostheses. The use of dental implants is thus increasing, with an estimated 100,000 implants being inserted annually.

As per Switzerland Global Enterprise, in 2019, there were ~36,000 practicing dentists in Poland. About 4,000 practices have annual contracts with the National Health Fund, decreasing an average of around 100 per year. However, private dental services are growing, and practice chains such as Medicover Stomatologia, Luxmed Stomatologia, or Dent a Medical are emerging and offering comprehensive treatments. Furthermore, rising medical tourism, including dental treatments, and significant developments in dental bridges, dental crowns, dentures, abutments, and other dental implants are contributing to the market growth.

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