The Global Erotic Lingerie Market size is expected to reach $37 billion by 2031, rising at a market growth of 5.3% CAGR during the forecast period. In the year 2023, the market attained a volume of 896.93 million units experiencing a growth of 18.8% (2020-2023).
North America, particularly the United States and Canada, exhibits a relatively more liberal and open attitude towards sexuality and personal expression. This cultural acceptance fosters a greater demand for this lingerie as consumers feel more comfortable exploring and embracing sensual and intimate apparel. Consequently, the region would acquire nearly 30% of the total market share by 2031. Also, the US market would consume 207.59 million units of natural lingerie by 2031.
Over recent decades, there has been a notable shift towards greater acceptance and openness regarding sexual expression and intimacy. Moreover, educational campaigns focused on sexual wellness, consent, and body positivity have fostered a more open dialogue about lingerie and its role in personal intimacy. Thus, changing cultural and social norms are driving the market’s growth.
Additionally, Traditional gender norms around lingerie and intimate apparel are evolving. Men increasingly embrace lingerie as a form of self-expression and personal style, breaking away from the stereotype that lingerie is solely for women. Traditional gender norms around lingerie and intimate apparel are evolving. Men increasingly embrace lingerie as a form of self-expression and personal style, breaking away from the stereotype that lingerie is solely for women. Thus, increasing demand for male lingerie is driving the market’s growth.
However, many individuals suffer from skin sensitivities and allergies that can be exacerbated by certain fabrics, dyes, or chemicals commonly found in lingerie materials. Dermatological conditions can heighten lingerie-related hygiene concerns, particularly in intimate areas. In conclusion, susceptibly to the dermatological conditions hamper the market’s growth.
North America, particularly the United States and Canada, exhibits a relatively more liberal and open attitude towards sexuality and personal expression. This cultural acceptance fosters a greater demand for this lingerie as consumers feel more comfortable exploring and embracing sensual and intimate apparel. Consequently, the region would acquire nearly 30% of the total market share by 2031. Also, the US market would consume 207.59 million units of natural lingerie by 2031.
Over recent decades, there has been a notable shift towards greater acceptance and openness regarding sexual expression and intimacy. Moreover, educational campaigns focused on sexual wellness, consent, and body positivity have fostered a more open dialogue about lingerie and its role in personal intimacy. Thus, changing cultural and social norms are driving the market’s growth.
Additionally, Traditional gender norms around lingerie and intimate apparel are evolving. Men increasingly embrace lingerie as a form of self-expression and personal style, breaking away from the stereotype that lingerie is solely for women. Traditional gender norms around lingerie and intimate apparel are evolving. Men increasingly embrace lingerie as a form of self-expression and personal style, breaking away from the stereotype that lingerie is solely for women. Thus, increasing demand for male lingerie is driving the market’s growth.
However, many individuals suffer from skin sensitivities and allergies that can be exacerbated by certain fabrics, dyes, or chemicals commonly found in lingerie materials. Dermatological conditions can heighten lingerie-related hygiene concerns, particularly in intimate areas. In conclusion, susceptibly to the dermatological conditions hamper the market’s growth.
Driving and Restraining Factors
Drivers- Changing cultural and social norms
- Increasing demand for male lingerie
- Rise of online retail and e-commerce
- Susceptible to dermatological conditions
- Restrictive cultural and social norms
- Rise of body positivity and inclusivity
- Increasing celebrity and influencer endorsements
- Limited acceptance in mainstream retail
- Competition from mainstream lingerie brands
Material Outlook
On the basis of material, the market is segmented into natural and synthetic. In 2023, the synthetic segment attained 27% revenue share in the market. Also, the segment recorded a volume of 246.31 million units in 2023. Synthetic materials like polyester, nylon, and elastane are generally more affordable than natural fibers like silk or cotton. This affordability makes lingerie made from synthetic materials accessible to a broader range of consumers, catering to various budget preferences.Product Type Outlook
Based on product type, the market is divided into bra, brief, shapewear, camisole, and others. The brief segment attained 15% revenue share in the market in 2023. Also, the segment registered a volume of 235.71 million units in 2023. Briefs are designed to provide comfort and a flattering fit. They often feature soft, breathable fabrics like silk, satin, lace, or cotton, ensuring comfort while maintaining a sensual appeal.Distribution Channel Outlook
By distribution channel, the market is divided into brand outlets, specialty stores, supermarkets & hypermarkets, and e-commerce. The brand outlets segment procured 25% revenue share in the market in 2023. Brand outlets provide a curated shopping experience that aligns with the brand’s image and values. These stores are designed to reflect the brand’s aesthetics, creating a cohesive environment that enhances the shopping experience for consumers.Regional Outlook
Region-wise, the Asia Pacific market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific region witnessed 38% revenue share in the market in 2023. Economic growth across many Asian Pacific countries has increased disposable incomes among consumers. With higher purchasing power, consumers are more willing to invest in premium and luxury lingerie items, including this lingerie.List of Key Companies Profiled
- Victoria’s Secret & Co.
- Agent Provocateur (Fourmarketing Limited)
- MAS Holdings Limited
- Ann Summers Ltd. (Gold Group International Ltd.)
- Bluebella Ltd.
- Felina GmbH (Lauma Lingerie.)
- Hanky Panky Ltd.
- La Perla Fashion Holding N.V.
- PVH Corp.
- Stella McCartney Limited
Market Report Segmentation
By Material (Volume, Thousand Units, USD Billion, 2020-2031)- Natural
- Synthetic
- Bra
- Brief
- Camisole
- Shapewear
- Others
- Hypermarket/Supermarket
- E-commerce
- Brand Outlets
- Specialty Stores
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Global Erotic Lingerie Market by Material
Chapter 5. Global Erotic Lingerie Market by Product Type
Chapter 6. Global Erotic Lingerie Market by Distribution Channel
Chapter 7. Global Erotic Lingerie Market by Region
Chapter 8. Company Profiles
Companies Mentioned
- Victoria’s Secret & Co.
- Agent Provocateur (Fourmarketing Limited)
- MAS Holdings Limited
- Ann Summers Ltd. (Gold Group International Ltd.)
- Bluebella Ltd.
- Felina GmbH (Lauma Lingerie.)
- Hanky Panky Ltd.
- La Perla Fashion Holding N.V.
- PVH Corp.
- Stella McCartney Limited
Methodology
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