Shoppable media formats are becoming available across different media and advertising channels, from social networks to connected TV. But will consumers want to buy products via media they consume?
Key Question: What is shoppable media, and which formats are most likely to drive ecommerce sales?
Key Stat: More than half (57%) of ad agency professionals believe shoppable video content will be the next frontier for retail media.
Here’s what’s in the full report
- 2 Exportable files for easy reading, analysis and sharing.
- 7 Charts: Reliable data in simple displays for presentations and quick decision making.
Table of Contents
- Executive Summary
- The shoppable media ecosystem continues to grow
- Retail media experts are betting on shoppable video, but consumer adoption has yet to spread beyond social media
- Will shoppable media catch on with consumers?
- Sources
- Media Gallery
Charts in This Report
- Retail Media That Ad Agency Professionals Worldwide Think Will Be the Next Frontier, April 2023 (% of respondents)
- US Shoppable Media Buyers, 2021-2027 (millions, % change, and % of digital buyers)
- How Interested Are US Adults in Shoppable Commerce*? (% of respondents, by demographic, Dec 2023)
- US Pay TV Viewers vs. Ad-Supported Video-On-Demand (AVOD) Viewers, 2019-2027 (millions)
- US Retail Media Connected TV (CTV) Ad Spending, 2023-2027 (billions and % of CTV ad spending)
- Social Media and CTV are Top Media Destinations for Food and Beverage Discovery
- Connected TV Ads Don't Drive Immediate Purchases, but Neither Does Social Media Content
