Pix is a state-owned instant payments system in Brazil that allows people, companies, and government entities to make money transfers 24 hours a day, seven days a week, in a matter of seconds. Its immense popularity has dethroned cash as king and is putting card networks and Brazil’s three-decades-old cash-based payment voucher - the boleto bancário - on notice.
Key Question: What’s driving Pix’s immense popularity in Brazil, and how will it reshape the country’s payments industry?
Key Stat: Roughly 145 million consumers in Brazil made more than 36 billion Pix transactions in 2023, according to official figures from the country’s central bank. That’s nearly two-thirds of the country’s entire population - or 86% of adults ages 16 and older - and represents over a third of all banking transactions.
Here’s what’s in the full report
- 3 Exportable files for easy reading, analysis and sharing.
- 10 Charts: Reliable data in simple displays for presentations and quick decision making.
Table of Contents
- Executive Summary
- Pix is a must-have in today’s increasingly digital-first world
- Pix was the central bank’s answer to bringing Brazil’s payment industry into the 21st century
- Pix is taking consumers and businesses in Brazil by storm
- What’s fueling Pix’s rapid growth and adoption?
- What implications does Pix have for Brazil’s payments industry?
- Listen Next
- Sources
- Media Gallery
Charts in This Report
- Consumers in Brazil Who Use Pix, Nov 2020-Dec 2023 (millions, % change, and % of population)
- Type of Pix Transactions in Brazil, Jan 2022-Dec 2023 (% of total)
- Digital Buyers in Brazil Who Have Used Pix to Pay for Their Digital Purchases, by Demographic, Oct 2022 (% of respondents in each group)
- Frequency With Which Internet Users in Brazil Use Select Payment Methods, Aug 2023 (% of respondents)
- Digital Payment Methods Accepted by Retailers in Brazil, Jan 2021-Nov 2023 (% of retailers that accept each payment method at checkout)
- Retailers in Brazil That Accept Pix vs. Offer a Discount for Paying With Pix at Checkout, Sep 2022-Nov 2023 (% of retailers)
- Attitude Toward Select Payment Methods According to Internet Users in Brazil, March 2023 (% of respondents)
- Reasons Why Pix Users in Brazil Use Pix, Aug 2023 (% of respondents)
- Select Payment Methods Internet Users in Brazil Use Most to Pay for Their Everyday Purchases, July 2021, Sep 2022, & Aug 2023 (% of respondents)
- Account-to-Account (A2A) Ecommerce Sales Share in Select Countries, 2021, 2022, & 2026 (% of total ecommerce sales)
