Influencer marketing is becoming a fixture in social media budgets in Canada as influencers gain loyal - and highly engaged - followings. Younger consumers like Gen Zers are particularly engaged, and platforms like Instagram and TikTok cater to creator content and are adept at surfacing compelling influencers.
Key Question: How many social media users in Canada follow influencers?
Key Stat: Sixty-eight percent of internet users in Canada find influencer content credible on social media.
Here’s what’s in the full report
- 2 Exportable files for easy reading, analysis and sharing.
- 3 Charts: Reliable data in simple displays for presentations and quick decision making.
- 3 Expert Perspectives: Insights from industry and company leaders.
Table of Contents
- Executive Summary
- Influencers are making their way into marketing budgets
- Trust in social media is lower in Canada than in the US
- There’s a ‘Big Three’ for social media influencers
- Insider Intelligence Interviews
- Sources
- Media Gallery
Charts in This Report
- More Than a Third of Internet Users in Canada Follow Influencers on Social Media (% of internet users in Canada, Oct 2023)
- Media Sources More Trustworthy Than Social Media According to Internet Users in Canada vs. the US, Oct 2023 (% of respondents)
- How Do Canada's Top Platforms for Influencer Marketing Compare in Audience Size? (millions of users in Canada, by platform, 2020-2025)
Interviewed for This Report
- Adrian Capobianco - Because I Love It, Co-Founder and CEO
- Robin LeGassicke - Cairns Oneil, Managing Director, Digital
- Shawn Lowe - Time & Space, President
