The advocacy software market was valued at $0.7 billion in 2023 and is projected to reach $2.1 billion by 2034, growing at a CAGR of 10.6% from 2024 to 2034.
Advocacy software is a specialized digital tool created to simplify the advocacy activities for organizations, activists, and stakeholders. The software assists in managing various advocacy activities, including grassroots organizing, lobbying, public outreach, and stakeholder engagement. The major functionalities performed by the software include email campaigning, contact management, social media advocacy, event management, legislative tracking, and fundraising tools. The utility of the software entitles the advocacy groups to strategically build coalitions, amplify their voices, and advocate for policy reforms & social change digitally.
In the era of social media and digitalization, the requirement of modifying the advocacy efforts for an elevated reach is accelerating the adoption of advocacy software. In addition, the need of the organizations to craft customized campaigns for garnering support from the target audience is propelling the growth of the advocacy software market. One of the emerging trends in the market is the integration of automation and AI capabilities into the advocacy platforms. These technological advancements help the users with predictive analytics, sentiment analysis, and automated interactions, thereby boosting efficacy and personalization of the engagement strategies. The technology further helps in effective allocation of resources, which is critical for the overall success of the campaign.
However, cost constraints are a major factor in small-scale organizations, limiting the adoption of advocacy software and restraining the market growth. Moreover, the assimilation of the software within existing infrastructure such as fundraising software or CRM platforms is a complex & time-consuming process and operating the software requires intense training & practice. These factors develop a resistance among individuals and organizations for the adoption of innovative software solutions, hence hampering the development of the market. On the contrary, localization of the software into new markets to cater to the advocacy requirements of local landscape is anticipated to present new avenues for the expansion of the market. Moreover, partnership with industry alliances and advocacy networks is expected to expand the reach and boost the impact of the software.
Segment Review
The advocacy software market is segmented into type, application, and region. On the basis of type, the market is bifurcated into on-premise and cloud-based. As per application, it is divided into large enterprise, small & medium-sized enterprise, tax association, and non-profit. Region wise, it is analyzed across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa.
Key Findings
On the basis of type, the on-premise segment held the highest market share in 2023.
As per application, the tax association segment was the highest shareholder in 2023.
Region wise, Asia-Pacific was the highest revenue generator in 2023.
Competition Analysis
The leading players operating in the global advocacy software market include One Click Politics, The Soft Edge, Inc, FiscalNote, Inc., Capitol Impact, LLC, Blackbaud, Inc., Social Annex, Inc., RAP INDEX, PostBeyond Inc., Influitive Corporation, and SparkInfluence. These major players have adopted various key development strategies such as business expansion, new product launches, and partnerships, to strengthen their foothold in the competitive market.
Advocacy software is a specialized digital tool created to simplify the advocacy activities for organizations, activists, and stakeholders. The software assists in managing various advocacy activities, including grassroots organizing, lobbying, public outreach, and stakeholder engagement. The major functionalities performed by the software include email campaigning, contact management, social media advocacy, event management, legislative tracking, and fundraising tools. The utility of the software entitles the advocacy groups to strategically build coalitions, amplify their voices, and advocate for policy reforms & social change digitally.
In the era of social media and digitalization, the requirement of modifying the advocacy efforts for an elevated reach is accelerating the adoption of advocacy software. In addition, the need of the organizations to craft customized campaigns for garnering support from the target audience is propelling the growth of the advocacy software market. One of the emerging trends in the market is the integration of automation and AI capabilities into the advocacy platforms. These technological advancements help the users with predictive analytics, sentiment analysis, and automated interactions, thereby boosting efficacy and personalization of the engagement strategies. The technology further helps in effective allocation of resources, which is critical for the overall success of the campaign.
However, cost constraints are a major factor in small-scale organizations, limiting the adoption of advocacy software and restraining the market growth. Moreover, the assimilation of the software within existing infrastructure such as fundraising software or CRM platforms is a complex & time-consuming process and operating the software requires intense training & practice. These factors develop a resistance among individuals and organizations for the adoption of innovative software solutions, hence hampering the development of the market. On the contrary, localization of the software into new markets to cater to the advocacy requirements of local landscape is anticipated to present new avenues for the expansion of the market. Moreover, partnership with industry alliances and advocacy networks is expected to expand the reach and boost the impact of the software.
Segment Review
The advocacy software market is segmented into type, application, and region. On the basis of type, the market is bifurcated into on-premise and cloud-based. As per application, it is divided into large enterprise, small & medium-sized enterprise, tax association, and non-profit. Region wise, it is analyzed across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa.
Key Findings
On the basis of type, the on-premise segment held the highest market share in 2023.
As per application, the tax association segment was the highest shareholder in 2023.
Region wise, Asia-Pacific was the highest revenue generator in 2023.
Competition Analysis
The leading players operating in the global advocacy software market include One Click Politics, The Soft Edge, Inc, FiscalNote, Inc., Capitol Impact, LLC, Blackbaud, Inc., Social Annex, Inc., RAP INDEX, PostBeyond Inc., Influitive Corporation, and SparkInfluence. These major players have adopted various key development strategies such as business expansion, new product launches, and partnerships, to strengthen their foothold in the competitive market.
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Key Market Segments
By Type
- On-premise
- Cloud-based
By Application
- Large Enterprise
- Small and Medium-sized Enterprise
- Tax Association
- Non-profit
By Region
- North America
- U.S.
- Canada
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Rest of Asia-Pacific
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Middle East and Africa
- GCC Countries
- South Africa
- Rest of Middle East and Africa
- One Click Politics
- The Soft Edge, Inc
- FiscalNote, Inc.
- Capitol Impact, LLC
- Blackbaud, Inc.
- Social Annex, Inc.
- RAP INDEX
- PostBeyond Inc.
- Influitive Corporation
- SparkInfluence
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Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET LANDSCAPE
CHAPTER 4: ADVOCACY SOFTWARE MARKET, BY TYPE
CHAPTER 5: ADVOCACY SOFTWARE MARKET, BY APPLICATION
CHAPTER 6: ADVOCACY SOFTWARE MARKET, BY REGION
CHAPTER 7: COMPETITIVE LANDSCAPE
CHAPTER 8: COMPANY PROFILES
LIST OF TABLES
LIST OF FIGURES
Companies Mentioned
Key Market Players in the Advocacy Software Market include:- One Click Politics
- The Soft Edge, Inc
- FiscalNote, Inc.
- Capitol Impact, LLC
- Blackbaud, Inc.
- Social Annex, Inc.
- RAP INDEX
- PostBeyond Inc.
- Influitive Corporation
- SparkInfluence
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 214 |
| Published | June 2024 |
| Forecast Period | 2023 - 2034 |
| Estimated Market Value ( USD | $ 0.7 billion |
| Forecasted Market Value ( USD | $ 2.1 billion |
| Compound Annual Growth Rate | 10.6% |
| Regions Covered | Global |
| No. of Companies Mentioned | 11 |
