Voice of the Consumer: Digital Consumer Survey 2024 - Key Insights

This report summarises the findings from the Voice of the Consumer: Digital Survey, conducted in March and April 2024. This annual survey, which measures the attitudes towards digital commerce of 20,000 consumers around the globe, examines how new technologies are influencing consumer behaviour. Key areas of exploration include shopper engagement, the path to purchase, delivery and fulfilment, and privacy.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on the publisher's vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment