Leveraging AI Tools to Help Transform and Optimize Your Medical Device Marketing Strategy
The use of AI is the game changer in transforming medical device marketing. It’s helping to further understand the needs and preferences of the consumer, patients & HCP in this exciting and ever-evolving industry. But how do we make the best use of all these new (or not-so-new) AI tools to make the most of your digital marketing and customer engagement strategies in 2025 and beyond?
Well, fear not! 2025’s MedDev AI Marketing Summit is a fun, interactive ‘TED-style’ storytelling Summit designed to increase your marketing AI knowledge whether you are a new adopter or a seasoned pro. Our speakers will be sharing their stories about how they have embraced and invested in AI, often working to budgets and successfully leveraging AI Tools to help transform and optimize their device marketing strategy.
JOIN THE DIGITAL HEALTH AI REVOLUTION FOR MEDICAL DEVICES
Don’t miss your chance to be part of AI’s transformation of medical device marketing. Register today and network with other medical device marketing professionals, hear exciting case studies from other device companies, and learn about the essential tools needed to integrate AI into your existing marketing strategy seamlessly.
Topics to be discussed will include generative AI, responsible AI, chatGPT, brand building and identity, content creation, human-bot Interactions, change management, workflows, marketing operations, influencer marketing, customer experience, ethical concerns and more.
Agenda
Thursday, February 27
- 9:00 am PST - Intro to MedDev AI Marketing Summit 2025
- 9:05 am PST - MedDev AI 2025 Icebreaker Game!
- 9:25 am PST - Chairperson's Opening Remarks
- 9:30 am PST - Traditional AI v Gen AI: Leveraging AI to Supercharge your Marketing Strategy
- VJ Bala
- 10:00 am PST - Maximizing the Customer Experience with AI: What I Learned from Walt Disney
- Steven Keller
- 10:30 am PST - Finding and Implementing an AI Solution (Assistant) with Limited Resources
- Michael Krachon
- 11:00 am PST - Morning Break & Refreshments
- 11:30 am PST - Oralucent - A Case Study in Incorporating AI as a Start-Up
- Hans Kaspersetz
- 12:00 pm PST - Combining Augmented Reality and Artificial Intelligence into Medical Device Marketing
- Malcolm Bohm
- 12:30 pm PST - AI Adoption in MedDev: Proving ROI and Driving Growth
- Kathryn Nunez
- 1:00 pm PST - Lunch
- 2:15 pm PST - PANEL: AI vs. Agencies: Cost Savings or Compliance Risks? Will AI Replace Healthcare Marketing Agencies?
- Hans Kaspersetz, Angela Esposito, VJ Bala
- 3:00 pm PST - The Role of Digital Transformation in MedDev Marketing Research
- Alissa Tambone
- 3:30 pm PST - Afternoon Break & Refreshments
- 4:00 pm PST - Sponsored Session TBA
- 4:30 pm PST - How MedTech Companies Should Think about Data (AI) in the Product Development Life Cycle
- Liam Burns
- 5:00 pm PST - Chairperson's Day One Closing Remarks
- 5:05 pm PST - Networking Drinks Reception in Exhibit Hall
Friday, February 28
- 9:05 am PST - Chairperson's Day Two Opening Remarks
- 9:15 am PST - Transforming the Consumer, Patient and Clinic Experience using AI in device marketing
- Shalini Chander
- 9:45 am PST - Healthcare Influencer Marketing and AI: Impactful Advocacy vs. Ethical Dilemmas
- Angela Esposito
- 10:15 am PST - Legal-Compliance in Healthcare: AI Watch Outs
- Sharon Delshad
- 10:45 am PST - Morning Break & Refreshments
- 11:15 am PST - Panel: What's Next for Gen AI in Medical Device Marketing?
- Michael Krachon, VJ Bala
- 12:00 pm PST - AI for Marketing for MedTech
- Al Horne
- 12:30 pm PST - Lunch
- 1:45 pm PST - What Does Gen AI do for the Customer?
- Shalini Chander
- 2:15 pm PST - Navigating AI for Commerical Success in Medical Device: 5 Rules
- 3:15 pm PST - Chairperson's Closing Remarks & End of Conference
Speakers
VJ Bala
Resmed
Chief of Staff, Global Marketing
Steven Keller
Dentsply Sirona ·
Global Vice President, Customer & Digital Experience
Michael Krachon
Theragenics Interventional
President
Malcolm Bohm
StayHealthy Inc
President
Shalini Chander
Align Technology
Director of Product Management
Angela Esposito
Convatec
Digital Marketing Manager- Global Ostomy
Liam Burns
Qaelon Medical
CEO
Hans Kaspersetz
Oralucent
CEO
Sharon Delshad
Travere Therapeutics
Director, Legal Affairs, Corporate and Compliance Counsel
Kathryn Nunez
The Social Selling Agency
Founder
Al Horne
The APC Group
Founder/CEO
Alissa Tambone
CEO
Swell Market Research
Who Should Attend
- Chief Marketing Officer
- Director of Marketing
- Content Director
- Vice President of Creative and Digital Marketing
- Head of Brand and Marketing
- Global Chief Creative Officer
- Director Strategic Communications & Brand
- Managing Director
- Head of Data Science
Location
ADDRESS
San Diego, CA
United States
Venue to be announced shortly.
