The pet cosmetics market size is expected to see strong growth in the next few years. It will grow to $2.9 billion in 2030 at a compound annual growth rate (CAGR) of 6.4%. The growth in the forecast period can be attributed to growing demand for dermatologically safe pet products, rising trend toward premium pet grooming, increasing preference for natural formulations, expansion of professional pet grooming services, rising focus on pet wellness care. Major trends in the forecast period include increasing demand for premium pet grooming products, rising preference for natural and chemical free pet cosmetics, growing focus on pet hygiene and skin health, expansion of specialized pet grooming services, strengthening consumer spending on companion animal care.
The growing adoption of companion animals is expected to drive the growth of the pet cosmetics market in the coming years. Companion animals include domesticated pets such as dogs, cats, birds, and other animals kept mainly for companionship and emotional support rather than for functional or working purposes. Emotional, psychological, and social factors are contributing to the rising demand for companion animals, as people increasingly recognize the benefits of pet ownership, including improved mental well-being and enhanced quality of life. As a result, the trend of adopting and caring for companion animals continues to grow. Pet cosmetics help maintain and improve the hygiene, appearance, and overall well-being of companion animals, supporting their health and comfort. For example, in April 2024, according to the American Pet Products Association, a US-based non-profit organization, 86.9 million US households owned a pet in 2023, representing 66% of households, compared with 62% in 2022. Therefore, the increasing adoption of companion animals is contributing to the growth of the pet cosmetics market.
Major companies operating in the pet cosmetics market are emphasizing the use of natural and sustainably sourced ingredients in their products, such as organic shampoos, to attract environmentally conscious consumers and strengthen brand positioning around ethical and responsible practices. Organic shampoo is a natural cleansing product for dogs that uses plant-based ingredients to gently cleanse, soothe, and nourish the skin and coat without the use of harsh chemicals. For instance, in July 2023, OM Botanical, a US-based company, launched a plant-based conditioning dog shampoo formulated to be both gentle and effective, cleansing pets while smoothing and detangling their coats. The product incorporates natural ingredients such as aloe and plantain leaf extract to moisturize and calm sensitive or irritated skin, while also deodorizing to eliminate odors from outdoor activities. This focus on natural and sustainable ingredients aligns with consumer demand for ethical pet care solutions, enhancing OM Botanical’s brand appeal among environmentally aware pet owners.
In October 2024, Agrobiothers Laboratoire, a US-based animal nutrition company, completed the acquisition of KW for an undisclosed amount. Through this acquisition, Agrobiothers seeks to expand its product portfolio and accelerate growth by integrating KW’s animal nutrition offerings into its commercial and research and development platform. The transaction is expected to generate commercial synergies through broader distribution and cross-selling opportunities, strengthen formulation and technical capabilities, and improve supply chain resilience. KW is a US-based animal nutrition company specializing in feed and nutritional products, including premixes, supplements, and formulation services for livestock and companion animal markets.
Major companies operating in the pet cosmetics market report are Nestlé Purina PetCare, Mars, Elanco Animal Health Incorporated, Hill's Pet Nutrition Inc., Spectrum Brands Holdings Inc., Wahl Clipper Corporation, Burt's Bees, The Hartz Mountain Corporation, Beaphar BV, TropiClean Pet Products Inc., Cardinal Pet Care, SynergyLabs, Earthbath, Davis Manufacturing, DermaPet, Lambert Kay, Vet's Best, Petkin, John Paul Pet, Bio-Groom, Warren London, OM Botanical, Nature's Specialties, Ancol Pet Products Limited.
North America was the largest region in the pet cosmetics market in 2025. The regions covered in the pet cosmetics market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the pet cosmetics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The pet cosmetics market consists of sales of ear cleansing solution, dental gel or spray, fur detangler, styling gel or mousse, sunscreen, nail polish, whitening shampoo, and wound care gel. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
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Table of Contents
Executive Summary
Pet Cosmetics Market Global Report 2026 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses pet cosmetics market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for pet cosmetics? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The pet cosmetics market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
- The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
- The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
- The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
- The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
- The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
- Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Report Scope
Markets Covered:
1) By Product Type: Shampoo; Conditioner; Skin Powder; Perfume; Eye Care Lotion; Moisturizing Balm2) By Price: Low; Medium; High
3) By Pet Type: Dogs; Cats; Other Types
4) By Distribution Channel: Online; Offline
5) By End Users: Individual Pet Owners; Professional Pet Groomers
Subsegments:
1) By Shampoo: Dog Shampoo; Cat Shampoo; Hypoallergenic Pet Shampoo; Flea and Tick Control Shampoo2) By Conditioner: Dog Conditioner; Cat Conditioner; Leave-in Conditioner; Detangling Conditioner
3) By Skin Powder: Dry Skin Powder; Flea and Tick Powder; Deodorizing Skin Powder
4) By Perfume: Dog Perfume; Cat Perfume; Long-Lasting Fragrance Perfume
5) By Eye Care Lotion: Tear Stain Remover; Eye Cleaning Lotion; Eye Comfort Solution
6) By Moisturizing Balm: Paw Balm; Nose Balm; Skin Repair Balm; Itch Relief Balm
Companies Mentioned: Nestlé Purina PetCare; Mars; Elanco Animal Health Incorporated ; Hill's Pet Nutrition Inc.; Spectrum Brands Holdings Inc.; Wahl Clipper Corporation; Burt's Bees; the Hartz Mountain Corporation; Beaphar BV; TropiClean Pet Products Inc.; Cardinal Pet Care; SynergyLabs; Earthbath; Davis Manufacturing; DermaPet; Lambert Kay; Vet's Best; Petkin; John Paul Pet; Bio-Groom; Warren London; OM Botanical; Nature's Specialties; Ancol Pet Products Limited
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: Word, PDF or Interactive Report + Excel Dashboard
Added Benefits:
- Bi-Annual Data Update
- Customisation
- Expert Consultant Support
Companies Mentioned
The companies featured in this Pet Cosmetics market report include:- Nestlé Purina PetCare
- Mars
- Elanco Animal Health Incorporated
- Hill's Pet Nutrition Inc.
- Spectrum Brands Holdings Inc.
- Wahl Clipper Corporation
- Burt's Bees
- The Hartz Mountain Corporation
- Beaphar BV
- TropiClean Pet Products Inc.
- Cardinal Pet Care
- SynergyLabs
- Earthbath
- Davis Manufacturing
- DermaPet
- Lambert Kay
- Vet's Best
- Petkin
- John Paul Pet
- Bio-Groom
- Warren London
- OM Botanical
- Nature's Specialties
- Ancol Pet Products Limited
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 250 |
| Published | January 2026 |
| Forecast Period | 2026 - 2030 |
| Estimated Market Value ( USD | $ 2.26 Billion |
| Forecasted Market Value ( USD | $ 2.9 Billion |
| Compound Annual Growth Rate | 6.4% |
| Regions Covered | Global |
| No. of Companies Mentioned | 25 |


