Pet Cosmetics Market Report 2024

The pet cosmetics market size has grown strongly in recent years. It will grow from $1.86 billion in 2023 to $1.99 billion in 2024 at a compound annual growth rate (CAGR) of 6.8%. The growth in the historic period can be attributed to rising pet ownership rates, increased humanization of pets, growing awareness of pet hygiene and grooming, and higher disposable incomes. Additionally, the influence of social media and pet influencers has led to increased spending on pets.

The pet cosmetics market size is expected to see strong growth in the next few years. It will grow to $2.6 billion in 2028 at a compound annual growth rate (CAGR) of 7%. The growth in the forecast period can be attributed to continued increases in pet ownership and the ongoing trend of pet humanization, advances in pet grooming and hygiene products, growing demand for natural and organic pet cosmetics, the expansion of e-commerce platforms for pet products, and rising awareness of pet health and wellness. Major trends during this period include the rise of premium and specialized pet cosmetics, a greater focus on sustainable and eco-friendly products, customization and personalization of pet grooming products, the adoption of mobile grooming services, and the integration of technology in pet grooming, such as smart grooming tools and apps.

The increasing adoption of companion animals is expected to drive the growth of the pet cosmetics market. Companion animals, including dogs, cats, birds, and other pets, are kept primarily for companionship and emotional support rather than for work or utility purposes. Various emotional, psychological, and sociological factors are contributing to the rising demand for companion animals. As people increasingly recognize the numerous benefits of pet ownership, such as improved mental health and enhanced lifestyle, the trend of adopting and caring for companion animals is on the rise. Pet cosmetics play a crucial role in maintaining and enhancing the hygiene, appearance, and overall well-being of these animals, promoting their health and comfort. For instance, according to the American Pet Products Association, 86.9 million US households owned a pet in 2023, accounting for 66% compared to 62% in 2022. Therefore, the growing adoption of companion animals is fueling the expansion of the pet cosmetics market.

Major companies in the pet cosmetics market are emphasizing the use of natural and sustainably sourced ingredients in their products, such as organic shampoo, to attract environmentally conscious consumers and improve their brand reputation for ethical and responsible product offerings. Organic shampoo is a natural cleaning solution for dogs that uses plant-based substances to soothe and nourish the skin while thoroughly cleaning the coat without harsh chemicals. For example, in July 2023, OM Botanical, a US-based company, introduced a plant-based conditioning dog shampoo designed to be gentle yet effective, cleansing pets while smoothing and detangling their coats. This product utilizes natural ingredients such as aloe and plantain leaf extract to moisturize and soothe irritated or sensitive skin while deodorizing to remove odors from outdoor adventures. The focus on natural, sustainable ingredients aligns with consumer preferences for ethical and responsible pet care products, enhancing OM Botanical's brand reputation and appeal among environmentally conscious pet owners.

In November 2022, Swedencare AB, a Sweden-based veterinary supplies company, acquired NaturVet for $447.5 million. With this acquisition, Swedencare aims to expand its strong presence in premium products for the pet healthcare market in the U.S. through its global distribution network. NaturVet is a US-based pet supplement company that produces high-quality pet cosmetic products, including shampoos.

Major companies operating in the pet cosmetics market are Nestlé Purina PetCare, Mars, Elanco Animal Health Incorporated, Hill's Pet Nutrition Inc., Spectrum Brands Holdings Inc., Wahl Clipper Corporation, Burt's Bees, The Hartz Mountain Corporation, Beaphar BV, TropiClean Pet Products Inc., Cardinal Pet Care, SynergyLabs, Earthbath, Davis Manufacturing, DermaPet, Lambert Kay, Vet's Best, Petkin, John Paul Pet, Bio-Groom, Warren London, OM Botanical, Nature's Specialties, Ancol Pet Products Limited.

North America was the largest region in the pet cosmetics market in 2023. The regions covered in the pet cosmetics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the pet cosmetics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Pet cosmetics encompass a variety of grooming and hygiene products specifically designed for pets to enhance their appearance, health, and well-being. These products cater to both aesthetic preferences and health needs, ensuring pets maintain a clean, healthy, and well-groomed look.

The main product types in pet cosmetics include shampoo, conditioner, skin powder, perfume, eye care lotion, and moisturizing balm. Shampoos in this category are formulated to cleanse pets' fur and skin, removing dirt and odor while promoting healthy coats suited to different skin types and sensitivities. Price categories range from low to high, and the products are tailored for dogs, cats, and other pets. Distribution channels are divided into online and offline, and end users include individual pet owners and professional pet groomers.

The pet cosmetics market research report is one of a series of new reports that provides pet cosmetics market statistics, including pet cosmetics industry global market size, regional shares, competitors with an pet cosmetics market share, detailed pet cosmetics market segments, market trends and opportunities, and any further data you may need to thrive in the pet cosmetics industry. This pet cosmetics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The pet cosmetics market consists of sales of ear cleansing solution, dental gel or spray, fur detangler, styling gel or mousse, sunscreen, nail polish, whitening shampoo, and wound care gel. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


This product will be delivered within 3-5 business days.