Personal-Use Facial and Skin Therapy Devices Market Report 2024

The personal-use facial and skin therapy devices market size has grown rapidly in recent years. It will grow from $3.47 billion in 2023 to $3.95 billion in 2024 at a compound annual growth rate (CAGR) of 13.8%. The growth observed in the historic period can be attributed to several factors, including the growing consumer preference for convenient and cost-effective at-home skincare solutions, increasing awareness of skincare practices, the influential role of social media and celebrities in promoting skincare trends, a rising aging population seeking anti-aging solutions, and an increase in disposable income enabling greater spending on personal care products and treatments.

The personal-use facial and skin therapy devices market size is expected to see rapid growth in the next few years. It will grow to $6.66 billion in 2028 at a compound annual growth rate (CAGR) of 13.9%. The anticipated growth in the forecast period can be attributed to several key factors. These include the increasing prevalence of skin issues prompting more people to seek effective treatments, the rising popularity of non-invasive skincare solutions, the growing adoption of e-commerce platforms facilitating easier access to skincare devices, the increasing demand for hair removal devices, and a heightened focus on health and wellness. Major trends expected in the forecast period include the adoption of advanced electronic beauty devices that offer enhanced functionality and effectiveness, advancements in LED light therapy for various skincare treatments, the integration of artificial intelligence and Internet of Things (IoT) technologies in skincare devices, the rising demand for microcurrent facial toning devices for muscle stimulation and toning, and the preference for portable and travel-friendly skincare devices that cater to on-the-go lifestyles. These trends are poised to drive innovation and shape the landscape of personal-use facial and skin therapy devices.

The personal-use facial and skin therapy device market is set to grow, driven by the increasing prevalence of skin problems. These issues are on the rise due to factors such as environmental pollution, UV radiation, hormonal changes, and aging populations. Personal-use facial and skin therapy devices offer solutions such as acne reduction through bacteria targeting and collagen stimulation for enhanced skin elasticity, all without invasive procedures and at a fraction of dermatologist costs. For example, Australia reported 15,628 new cases of skin melanoma in 2021, with expectations of rising to 18,257 cases by 2023, underscoring the market's growth drivers.

Leading companies in the personal-use facial and skin therapy device market are focusing on smart beauty and wellness innovations, such as microcurrent body devices, to promote overall well-being and body confidence through home-based skin stimulation. A microcurrent body device utilizes low-level electrical currents to stimulate muscles, collagen production, and cellular activity. For instance, Nu Skin Enterprises recently launched the Nu Skin RenuSpa iO in February 2024. This FDA-cleared device features adaptive microcurrent technology that adjusts to skin conductivity over 80 times per second, providing a comfortable massage with its unique metallic node design. The RenuSpa iO offers visible beauty benefits and supports comprehensive wellness by aiding in body restoration and revitalization. Users benefit from a personalized at-home experience enhanced by the Nu Skin Vera app, which delivers real-time insights into microcurrent adjustments during sessions.

In August 2023, Rhyz Inc., an investment arm of Nu Skin Enterprises, acquired BeautyBio to strengthen its position in the beauty device market and expand its science-based skincare product offerings. BeautyBio specializes in personal-use facial and skin therapy devices, aligning with Nu Skin's commitment to innovation in skincare technology.

Major companies operating in the personal-use facial and skin therapy devices market are Panasonic Corporation, L’Oréal Group, Koninklijke Philips N.V., Conair LLC, Beurer GmbH, Candela Medical, YA-MAN Ltd., NuFACE, Silk'n, Alma Lasers, Quasar Biotech, Project E Beauty, ZIIP, Lux Skin, Omnilux LED, Trophyskin, TRIPOLLAR, Norlanya, Sensica Inc., LightStim, NEWA.

North America was the largest region in the personal-use facial and skin therapy devices market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the personal-use facial and skin therapy devices market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the personal-use facial and skin therapy devices market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Personal-use facial and skin therapy devices are compact and portable electronic or manual tools designed for at-home skincare treatments. These devices enable users to maintain and enhance the appearance and health of their skin without frequent visits to skincare professionals. They empower individuals to manage their beauty routines effectively, ensuring consistent treatment for long-term skin benefits.

The primary products in the category of personal-use facial and skin therapy devices include radiofrequency devices, electrical muscle stimulation devices, light-emitting diode (LED) light therapy devices, and others. Radiofrequency devices utilize energy waves to heat the deep layers of the skin, stimulating collagen production and promoting skin tightening. These devices are valued for their non-invasive nature and effectiveness in reducing wrinkles and improving skin elasticity. They cater to various skincare needs such as tightening, rejuvenation, acne treatment, scar reduction, and more. These devices are widely available through retail outlets and e-commerce platforms.

The personal-use facial and skin therapy devices market research report is one of a series of new reports that provides personal-use facial and skin therapy devices market statistics, including the personal-use facial and skin therapy devices industry global market size, regional shares, competitors with the personal-use facial and skin therapy devices market share, detailed personal-use facial and skin therapy devices market segments, market trends, and opportunities, and any further data you may need to thrive in the personal-use facial and skin therapy devices industry. These personal-use facial and skin therapy devices market research reports deliver a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The personal-use facial and skin therapy devices market consists of sales of ultrasonic devices, microcurrent devices, microneedling devices, and facial steamers. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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