Flavored Alcohol Market Report 2024

The flavored alcohol market size has grown strongly in recent years. It will grow from $1.15 trillion in 2023 to $1.21 trillion in 2024 at a compound annual growth rate (CAGR) of 5%. The growth observed in the historical period can be credited to several factors, including heightened demand for low-calorie options, the popularity surge of ready-to-drink (RTD) beverages, rising consumer preference for natural ingredients, a shift towards healthier beverage choices, and an expanding emphasis on a wide range of flavors.

The flavored alcohol market size is expected to see strong growth in the next few years. It will grow to $1.48 trillion in 2028 at a compound annual growth rate (CAGR) of 5.2%. Anticipated growth in the forecast period is driven by evolving consumer preferences, increased demand for convenient beverages, trends towards premiumization, innovation in flavor profiles, and a focus on health-conscious choices. Key trends expected in this period include the introduction of distinctive and exotic flavor blends, a rising preference for premium and craft-flavored spirits, the growing popularity of cocktail culture, the incorporation of functional ingredients, a spotlight on heritage brands, and the reinterpretation of traditional recipes with contemporary twists.

The flavored alcohol market is poised for growth driven by increasing demand for ready-to-drink (RTD) beverages. These beverages, which are pre-mixed and ready for immediate consumption without any preparation, are gaining popularity due to their convenience, evolving consumer preferences, and the introduction of new flavor profiles. RTD beverages cater to busy lifestyles and social settings, offering flexibility in serving times and a wide variety of flavors that appeal to consumers seeking novel taste experiences. For instance, in February 2023, Monster Beverage Corporation reported a 2.6% increase in net sales within its Monster Energy Drinks sector, reaching $1.39 billion in the fourth quarter of 2022 compared to $1.35 billion in the fourth quarter of 2021. This highlights the growing consumer interest in RTD products and underscores their potential to drive the flavored alcohol market forward in the coming years.

Leading companies in the flavored alcohol market are concentrating on developing innovative products such as ready-to-drink (RTD) cocktail-style beverages, designed to offer consumers a convenient way to enjoy robust cocktails on the move. These pre-mixed alcoholic drinks provide the luxury of premium cocktails in easy-to-consume packaging. For instance, The Boston Beer Company launched Slingers Signature Cocktails in April 2023. These malt-based beverages boast an ABV of 8%, exceeding many other RTD cocktails, and come in flavors such as Bahama Mama, Peach Screwdriver, and Pineapple Punch. The company aims to offer Slingers at an accessible price point, delivering a high value proposition to consumers. Packaged in 24-ounce cans, Slingers cater to the needs of busy consumers seeking convenience.

In March 2023, Diageo, a UK-based alcoholic beverage giant, acquired Don Papa Rum to capitalize on the rapidly expanding super-premium plus rum sector and strengthen its position in the premium and super-premium spirits markets. This strategic acquisition enhances Diageo's portfolio with Don Papa, a renowned Philippines-based producer of flavored alcohol such as Don Papa Gayuma, aligning well with Diageo's strategy to focus on premiumization.

Major companies operating in the flavored alcohol market are The Archer-Daniels-Midland Company, AB InBev, Diageo, Pernod Ricard, Molson Coors Beverage Company, Constellation Brands Inc., Kerry Group plc, Givaudan, Bacardi Limited, Brown-Forman, SAZERAC CO INC., Campari Group, Boston Beer Company, Edrington, Jack Daniel's Properties Inc., Heaven Hill Distillery, LUXCO INC., Beam Suntory Inc., Toshev Ltd., White Claw Seltzer Work, Hard Seltzer Beverage Company LLC.

North America was the largest region in the flavored alcohol market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the flavored alcohol market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the flavored alcohol market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Flavored alcohols refer to alcoholic beverages where natural or artificial flavors are added to enhance the taste and aroma beyond the base spirit. The primary goal of flavoring alcohol is to create diverse and appealing taste profiles that cater to consumer preferences.

The main categories of flavored alcohol include wine, beer, vodka, rum, whiskey, and others. Wine, for instance, is made through the fermentation of grapes or fruits by yeast, converting sugars into alcohol and carbon dioxide. Wines come in various flavors such as pineapple, passion fruit, black currant, lime, apple, cherry, and others. These products are distributed through multiple channels including direct sales, modern trade, convenience stores, department stores, specialty stores, online retailers, and other distribution channels.

The flavored alcohol market research report is one of a series of new reports that provides flavored alcohol market statistics, including flavored alcohol industry global market size, regional shares, competitors with a flavored alcohol market share, detailed flavored alcohol market segments, market trends and opportunities, and any further data you may need to thrive in the flavored alcohol industry. This flavored alcohol market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The flavored alcohol market consists of sales of tequila, gin, brandy and moonshine. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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