Drinking Yogurt Market Report 2026

The drinking yogurt market size has grown strongly in recent years. It will grow from $48.25 billion in 2025 to $52.59 billion in 2026 at a compound annual growth rate (CAGR) of 9%. The growth in the historic period can be attributed to increasing urban consumption of dairy beverages, growing awareness of gut health benefits, expansion of cold-chain distribution, rising disposable incomes, product diversification by dairy brands.

The drinking yogurt market size is expected to see strong growth in the next few years. It will grow to $71.63 billion in 2030 at a compound annual growth rate (CAGR) of 8%. The growth in the forecast period can be attributed to growing demand for plant-based alternatives, rising focus on immunity-boosting nutrition, expansion of health-oriented beverage consumption, increasing innovation in probiotic strains, growth of online food retail channels. Major trends in the forecast period include growing demand for probiotic-rich beverages, expansion of non-dairy drinking yogurt variants, rising focus on functional nutrition claims, increasing adoption of convenient on-the-go packaging, product innovation in flavors and formulations.

The increasing consumption of dairy food is expected to propel the growth of the drinking yogurt market going forward. Dairy foods refer to products made from the milk of mammals such as cows, goats, and sheep. The rising consumption of dairy food is driven by greater awareness of its nutritional benefits, strong cultural preferences, evolving lifestyles, and shifting consumer dietary choices. Drinking yogurt is widely consumed due to its convenience, versatility, and nutritional value, offering probiotics, protein, and essential vitamins in an easy-to-consume format. Its adaptability for on-the-go consumption and health-focused positioning make it a popular dairy product across multiple consumer segments. For instance, in November 2023, according to the Foreign Agricultural Service, a US-based overseas department of agriculture, milk consumption for factory use increased to 5.847 MMT from a projected 5.817 MMT in 2023. In addition, cheese production is expected to reach a new record of 445,000 metric tons in 2024, representing a 28% increase compared to 2023. Therefore, the growing consumption of dairy foods is driving the drinking yogurt market.

Major companies operating in the drinking yogurt market are focusing on developing innovative products such as functional dairy beverages fortified with probiotics to address rising consumer demand for gut-health support, enhanced nutrition, and convenient wellness solutions. Functional dairy beverages fortified with probiotics are drinkable yogurts enriched with beneficial live bacteria that support digestion, improve gut microbiome balance, and contribute to immune and metabolic health. For example, in August 2025, Danone Activia, a France-based dairy and functional-food company, launched its Activia Proactive drinkable yogurt range. The product contains billions of live probiotics, 3 g of prebiotic fiber, and 10 g of protein per serving, while reducing sugar content by approximately 25% and simplifying ingredient lists. It is available in flavors such as Vanilla, Strawberry, Mixed Berry, and Peach Mango, and packaged in convenient multipacks aimed at health-conscious consumers.

In April 2024, Pasture Brands Holdings LLC, a US-based manufacturer of beverage and refrigerated food products, completed the acquisition of Pillars Yogurt for an undisclosed sum. This strategic acquisition is intended to bolster Pasture Brands Holdings LLC's market presence and expand its offerings with a focus on health-oriented products. Pillars Yogurt, also based in the US, specializes in producing drinking yogurt.

Major companies operating in the drinking yogurt market are Nestle S.A., Groupe Lactalis SA, Danone Inc., General Mills Inc, Royal FrieslandCampina N.V, Arla Foods amba, Meiji Holdings Co Ltd., Gujarat Cooperative Milk Marketing Federation Ltd., Valio Ltd., Schreiber Foods Inc., Chobani Global Holdings LLC, Stonyfield Farm Inc., Kri Kri S.A. Dairy Industry, Wallaby Yogurt Company Inc., Noosa Yoghurt LLC, Straus Family Creamery, Marmum Dairy Farm LLC, Dana Dairy Group, Juhayna Food Industries, Fage International S.A., Clover Sonoma, Brown Cow Yogurt, Parmalat S.p.A, Siggi’s Dairy LLC, Yoplait USA Inc.

Asia-Pacific was the largest region in the drinking yogurt market in 2025. The regions covered in the drinking yogurt market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the drinking yogurt market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The drinking yogurt market consists of the sale of probiotic drinkable yogurt, green drinkable yogurt, and plant-based drinkable yogurt. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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