Adventure Tourism Market Report 2024

The adventure tourism market size has grown exponentially in recent years. It will grow from $292.68 billion in 2023 to $351.57 billion in 2024 at a compound annual growth rate (CAGR) of 20.1%. The growth during the historic period can be attributed to several factors, including rising disposable incomes globally, increasing interest in sustainable and eco-friendly travel options, the growing popularity of outdoor activities and adventure sports, expanding global connectivity and ease of travel, and a rising consumer preference for experiential travel over material possessions.

The adventure tourism market size is expected to see exponential growth in the next few years. It will grow to $739.56 billion in 2028 at a compound annual growth rate (CAGR) of 20.4%. The growth in the forecast period can be attributed to several factors, including the growing demand for unique and off-the-beaten-path experiences in travel, an increasing adoption of adventure tourism by older demographics seeking active and enriching experiences, rising awareness and participation in adventure travel among emerging markets, the expanding availability of adventure tourism packages and operators catering to diverse preferences, and a rise in multi-generational adventure travel experiences. Major trends expected in the forecast period include advancements in technology that enhance safety and accessibility in remote areas, a shift towards personalized and customized adventure travel experiences tailored to individual preferences, the integration of digital platforms for easier booking and planning of adventure trips, the emergence of new adventure tourism destinations and unique experiences, and a heightened focus on sustainable practices and responsible tourism within the adventure travel sector.

The growth of the adventure tourism market is expected to be driven by the expanding influence of social media. This influence encompasses user-generated content, influencers, and the impact of social media platforms on people's decisions and behaviors. The widespread adoption of smartphones, the popularity of social media platforms, and the rise of influencers who create engaging travel content all contribute to this expansion. In adventure tourism, social media influence is utilized to inspire and attract travelers to engage in adventurous activities and explore unique destinations. For example, the Influencer Marketing Factory reported in May 2023 that the influencer marketing industry, part of the broader creator economy, reached a valuation of approximately $21.1 billion, with significant growth since 2021. This reflects the increasing impact and value of social media in shaping travel trends and preferences, thereby driving growth in adventure tourism.

Leading companies in the adventure tourism sector are innovating with strategies such as discount passes to enhance their competitive position. These passes offer reduced prices on activities or services, aiming to attract customers and boost sales within specific timeframes. For instance, Arabian Adventures launched The Adventure Pass in June 2023, providing up to 40% savings on popular attractions in Dubai and the UAE. Available in flexible 3 or 5-activity packages at fixed prices, the pass offers convenience and accessibility through the Smartvisit app, which features real-time availability, instant confirmations, and personalized itineraries to streamline booking processes.

In January 2022, Intrepid Travel acquired Wildland Trekking, strengthening its presence in the U.S. domestic travel market and expanding its portfolio of sustainable adventure trips. Wildland Trekking, known for its hiking and trekking tours, enhances Intrepid Travel's offerings in adventure tourism, catering to travelers seeking immersive and environmentally conscious travel experiences.

Major companies operating in the adventure tourism market are REI Adventures, TUI AG, Natural Habitat Adventures, G Adventures Inc., Abercrombie & Kent USA LLC, Intrepid Group Ltd., Backroads, Butterfield & Robinson Inc., World Expeditions, GeoEX, Mountain Travel Sobek, Exodus Travels, Austin Adventures Inc., Thomson Family Adventures, ROW Adventures, KE Adventure Travel, Wild Frontiers Adventure Travel Ltd., Cox & Kings Ltd., Discovery Nomads, AdventureWomen.

Europe was the largest region in the adventure tourism market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the adventure tourism market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the adventure tourism market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Adventure tourism encompasses travel activities centered around exploration and physically challenging outdoor pursuits, often involving some level of risk. These activities span a wide spectrum including hiking, trekking, mountaineering, rock climbing, skiing, snowboarding, whitewater rafting, zip-lining, and safari expeditions. Adventure tourism attracts thrill-seekers and individuals seeking unique experiences in natural environments, often requiring specialized skills, equipment, and sometimes guidance from experienced professionals.

The main categories of adventure tourism include soft and hard adventures. Soft adventure involves relatively gentle or low-risk outdoor activities that offer participants a sense of exploration and excitement without extreme physical exertion or significant danger. These activities can be land-based, air-based, or water-based and cater to groups such as families, couples, and solo travelers. Booking options typically include direct bookings, travel agents, and online marketplaces.

The adventure tourism market research report is one of a series of new reports that provides adventure tourism market statistics, including adventure tourism industry global market size, regional shares, competitors with a adventure tourism market share, detailed adventure tourism market segments, market trends and opportunities, and any further data you may need to thrive in the adventure tourism industry. This adventure tourism market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The adventure tourism market includes revenues earned by entities by providing services such as guided expeditions, outdoor activities, accommodation arrangements in remote or adventurous locations, and related logistical support. The market value includes the value of related goods sold by the service provider or included within the service offering. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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