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Mortadella Market Size, Share & Trends Analysis Report By Source (Pork, Beef, Chicken, Others), By Distribution Channel (Supermarkets And Hypermarkets, Specialty Stores, Online), By Region, And Segment Forecasts, 2024 - 2030

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    Report

  • 100 Pages
  • August 2024
  • Region: Global
  • Grand View Research
  • ID: 5998785
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Mortadella Market Growth & Trends

The global mortadella market is expected to reach USD 1.25 billion by 2030, exhibiting a CAGR of 5.4% from 2024 to 2030, according to a new report by Grand View Research, Inc.The global market is a dynamic segment within the processed meat industry, characterized by a blend of traditional culinary heritage and modern consumer trends. Mortadella, a traditional Italian sausage known for its distinctive flavor and smooth texture, has gained significant popularity worldwide. The market is witnessing robust growth driven by increasing consumer interest in gourmet and artisanal food products, the expansion of distribution channels, and continuous product innovation.

Key drivers of the market include rising consumer demand for high-quality, authentic cured meats and the growing popularity of international cuisines. As consumers become more adventurous in their food choices, they seek unique and premium products like mortadella. This trend is further supported by the expansion of the foodservice sector, including restaurants, cafes, and gourmet food stores that offer a variety of mortadella products to cater to diverse taste preferences.

Product innovation plays a crucial role in the market's growth, with manufacturers introducing new varieties such as organic, low-fat, and halal-certified mortadella. These innovations cater to evolving dietary preferences and health consciousness among consumers. The market also benefits from the increasing popularity of convenience foods and ready-to-eat meat products, as mortadella is versatile and can be used in sandwiches, antipasti platters, and various recipes.

The growth of modern retail infrastructure and the rise of online sales channels have significantly enhanced the accessibility and availability of mortadella. Supermarkets, hypermarkets, specialty stores, and e-commerce platforms provide consumers with easy access to a wide range of mortadella products. The convenience of online shopping and home delivery services is particularly appealing to busy urban consumers, contributing to the market's expansion.

Despite its growth, the market faces challenges such as health concerns related to processed meats, regulatory hurdles, and competition from other meat products. Manufacturers are addressing these challenges by focusing on product innovation, ensuring compliance with food safety standards, and adopting sustainable practices. The market is also benefiting from the growing trend of healthier eating habits, with the introduction of lower-fat, organic, and preservative-free mortadella options.

The global market is poised for sustained growth, driven by increasing consumer interest in gourmet and artisanal food products, the expansion of distribution channels, and continuous product innovation. As the market continues to evolve, manufacturers and distributors must adapt to changing consumer preferences and regulatory landscapes to maintain their competitive edge and capture growth opportunities. The future of the market looks promising, with expanding demand and a strong foundation in both traditional and modern culinary practices.

Mortadella Market Report Highlights

  • Chicken based market is expected to grow at a CAGR of 7.3% from 2024 to 2030. This robust growth can be attributed to several factors, including the increasing consumer demand for healthier and leaner meat options. Chicken-based mortadella offers a lower fat content compared to its pork counterpart, making it an attractive choice for health-conscious consumers and those with dietary restrictions.
  • The sales of mortadella through online sales channels are projected to grow at a compound annual growth rate (CAGR) of 7.0% from 2024 to 2030. This anticipated growth reflects the increasing shift towards digital and e-commerce platforms, driven by changing consumer behaviors and the growing preference for convenience. Online sales channels offer several advantages that contribute to this upward trend, including the ability to shop from the comfort of one’s home, access to a broader selection of products, and the convenience of home delivery.
  • The mortadella market in Asia Pacific is expected to witness a CAGR of 6.3% from 2024 to 2030. This growth trajectory is indicative of the region's increasing acceptance and demand for international and gourmet food products. As consumer preferences evolve and the food industry continues to expand, the Asia Pacific market presents numerous opportunities for mortadella manufacturers and distributors.

Why should you buy this report?

  • Comprehensive Market Analysis: Gain detailed insights into the global market across major regions and segments.
  • Competitive Landscape: Explore the market presence of key players worldwide.
  • Future Trends: Discover the pivotal trends and drivers shaping the future of the global market.
  • Actionable Recommendations: Utilize insights to uncover new revenue streams and guide strategic business decisions.

This report addresses:

  • Market intelligence to enable effective decision-making
  • Market estimates and forecasts from 2018 to 2030
  • Growth opportunities and trend analyses
  • Segment and regional revenue forecasts for market assessment
  • Competition strategy and market share analysis
  • Product innovation listing for you to stay ahead of the curve
  • COVID-19's impact and how to sustain in these fast-evolving markets


This product will be delivered within 1-3 business days.

Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Source Outlook
2.3. Distribution Channel Outlook
2.4. Regional Outlook
2.5. Competitive Insights
Chapter 3. Mortadella Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.2. Industry Value Chain Analysis
3.2.1. Sales/Retail Channel Analysis
3.2.2. Profit Margin Analysis
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Industry Challenges
3.3.4. Industry Opportunities
3.4. Industry Analysis - Porter’s Five Forces
3.5. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observation & Recommendation
Chapter 5. Mortadella Market: Form Analysis & Estimates
5.1. Form Analysis & Market Share, 2023 & 2030
5.2. Pork
5.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3. Beef
5.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.4. Chicken
5.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.5. Others
5.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 6. Mortadella Market: Distribution Channel Estimates & Trend Analysis
6.1. Supermarkets & Hypermarkets
6.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.2. Online
6.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3. Specialty Stores
6.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.4. Others
6.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 7. Mortadella Market: Regional Estimates & Trend Analysis
7.1. Regional Movement Analysis & Market Share, 2023 & 2030
7.2. North America
7.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.2.2. U.S.
7.2.2.1. Key country dynamics
7.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.2.3. Canada
7.2.3.1. Key country dynamics
7.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.2.4. Mexico
7.2.4.1. Key country dynamics
7.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3. Europe
7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2. UK
7.3.2.1. Key country dynamics
7.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3. Germany
7.3.3.1. Key country dynamics
7.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.4. France
7.3.4.1. Key country dynamics
7.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.5. Spain
7.3.5.1. Key country dynamics
7.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.6. Italy
7.3.6.1. Key country dynamics
7.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.4. Asia Pacific
7.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.4.2. China
7.4.2.1. Key country dynamics
7.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.4.3. Japan
7.4.3.1. Key country dynamics
7.4.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.4.4. Australia & New Zealand
7.4.4.1. Key country dynamics
7.4.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.4.5. South Korea
7.4.5.1. Key country dynamics
7.4.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.5. Central & South America
7.5.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.5.2. Brazil
7.5.2.1. Key country dynamics
7.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.6. Middle East & Africa
7.6.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.6.2. South Africa
7.6.2.1. Key country dynamics
7.6.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 8. Competitive Analysis
8.1. Recent developments & impact analysis, by key market participants
8.2. Company Categorization
8.3. Participant’s Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Market Share Analysis, 2023
8.7. Company Heat Map Analysis
8.8. Strategy Mapping
8.9. Company Profiles
8.10. Hormel Foods
8.10.1. Company Overview
8.10.2. Financial Performance
8.10.3. Product Benchmarking
8.10.4. Strategic Initiatives
8.11. Campofrío Food Group
8.11.1. Company Overview
8.11.2. Financial Performance
8.11.3. Product Benchmarking
8.11.4. Strategic Initiatives
8.12. Columbus Manufacturing, Inc.
8.12.1. Company Overview
8.12.2. Financial Performance
8.12.3. Product Benchmarking
8.12.4. Strategic Initiatives
8.13. Fairfield Cheese Company
8.13.1. Company Overview
8.13.2. Financial Performance
8.13.3. Product Benchmarking
8.13.4. Strategic Initiatives
8.14. Felsineo
8.14.1. Company Overview
8.14.2. Financial Performance
8.14.3. Product Benchmarking
8.14.4. Strategic Initiatives
8.15. Montorsi
8.15.1. Company Overview
8.15.2. Financial Performance
8.15.3. Product Benchmarking
8.15.4. Strategic Initiatives
8.16. Gourmet Food Store
8.16.1. Company Overview
8.16.2. Financial Performance
8.16.3. Product Benchmarking
8.16.4. Strategic Initiatives
8.17. F.lli Veroni fu Angelo SpA
8.17.1. Company Overview
8.17.2. Financial Performance
8.17.3. Product Benchmarking
8.17.4. Strategic Initiatives
8.18. Stiglmeier Sausage Co. Inc.
8.18.1. Company Overview
8.18.2. Financial Performance
8.18.3. Product Benchmarking
8.18.4. Strategic Initiatives
8.19. Vita Volpi Foods
8.19.1. Company Overview
8.19.2. Financial Performance
8.19.3. Product Benchmarking
8.19.4. Strategic Initiatives
List of Tables
Table 1 Mortadella market - Key market driver analysis
Table 2 Mortadella market - Key market restraint analysis
Table 3 Mortadella market estimates and forecast, 2018 - 2030 (USD Million)
Table 4 Pork mortadella market estimates and forecast, 2018 - 2030 (USD Million)
Table 5 Beef mortadella market estimates and forecast, 2018 - 2030 (USD Million)
Table 6 Chicken mortadella market estimates and forecast, 2018 - 2030 (USD Million)
Table 7 Other mortadella market estimates and forecast, 2018 - 2030 (USD Million)
Table 8 Mortadella market estimates and forecast, through supermarkets and hypermarkets, 2018 - 2030 (USD Million)
Table 9 Mortadella market estimates and forecast, through online channels, 2018 - 2030 (USD Million)
Table 10 Mortadella market estimates and forecast, through specialty stores, 2018 - 2030 (USD Million)
Table 11 mortadella market estimates and forecast, through other channels, 2018 - 2030 (USD Million)
Table 12 North America mortadella market estimates and forecast, 2018 - 2030 (USD Million)
Table 13 North America mortadella market revenue estimates and forecast, by source, 2018 - 2030 (USD Million)
Table 14 North America mortadella market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 15 U.S. macro-economic outlay
Table 16 U.S. mortadella market estimates and forecast, 2018 - 2030 (USD Million)
Table 17 U.S. mortadella market revenue estimates and forecast, by source, 2018 - 2030 (USD Million)
Table 18 U.S. mortadella market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 19 Canada macro-economic outlay
Table 20 Canada mortadella market estimates and forecast, 2018 - 2030 (USD Million)
Table 21 Canada mortadella market revenue estimates and forecast, by source, 2018 - 2030 (USD Million)
Table 22 Canada mortadella market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 23 Mexico macro-economic outlay
Table 24 Mexico mortadella market estimates and forecast, 2018 - 2030 (USD Million)
Table 25 Mexico mortadella market revenue estimates and forecast, by source, 2018 - 2030 (USD Million)
Table 26 Mexico mortadella market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 27 Europe mortadella market estimates and forecast, 2018 - 2030 (USD Million)
Table 28 Europe mortadella market revenue estimates and forecast, by source, 2018 - 2030 (USD Million)
Table 29 Europe mortadella market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 30 Germany macro-economic outlay
Table 31 Germany mortadella market estimates and forecast, 2018 - 2030 (USD Million)
Table 32 Germany mortadella market revenue estimates and forecast, by source, 2018 - 2030 (USD Million)
Table 33 Germany mortadella market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 34 UK macro-economic outlay
Table 35 UK mortadella market estimates and forecast, 2018 - 2030 (USD Million)
Table 36 UK mortadella market revenue estimates and forecast, by source, 2018 - 2030 (USD Million)
Table 37 UK mortadella market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 38 Spain macro-economic outlay
Table 39 Spain mortadella market estimates and forecast, 2018 - 2030 (USD Million)
Table 40 Spain mortadella market revenue estimates and forecast, by source, 2018 - 2030 (USD Million)
Table 41 Spain mortadella market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 42 Italy macro-economic outlay
Table 43 Italy mortadella market estimates and forecast, 2018 - 2030 (USD Million)
Table 44 Italy mortadella market revenue estimates and forecast, by source, 2018 - 2030 (USD Million)
Table 45 Italy mortadella market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 46 France macro-economic outlay
Table 47 France mortadella market estimates and forecast, 2018 - 2030 (USD Million)
Table 48 France mortadella market revenue estimates and forecast, by source, 2018 - 2030 (USD Million)
Table 49 France mortadella market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 50 Asia Pacific macro-economic outlay
Table 51 Asia Pacific mortadella market estimates and forecast, 2018 - 2030 (USD Million)
Table 52 Asia Pacific mortadella market revenue estimates and forecast, by source, 2018 - 2030 (USD Million)
Table 53 Asia Pacific mortadella market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 54 China macro-economic outlay
Table 55 China mortadella market estimates and forecast, 2018 - 2030 (USD Million)
Table 56 China mortadella market revenue estimates and forecast, by source, 2018 - 2030 (USD Million)
Table 57 China mortadella market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 58 Australia & New Zealand macro-economic outlay
Table 59 Australia & New Zealand mortadella market estimates and forecast, 2018 - 2030 (USD Million)
Table 60 Australia & New Zealand mortadella market revenue estimates and forecast, by source, 2018 - 2030 (USD Million)
Table 61 Australia & New Zealand mortadella market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 62 Japan macro-economic outlay
Table 63 Japan mortadella market estimates and forecast, 2018 - 2030 (USD Million)
Table 64 Japan mortadella market revenue estimates and forecast, by source, 2018 - 2030 (USD Million)
Table 65 Japan mortadella market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 66 South Korea macro-economic outlay
Table 67 South Korea mortadella market estimates and forecast, 2018 - 2030 (USD Million)
Table 68 South Korea mortadella market revenue estimates and forecast, by source, 2018 - 2030 (USD Million)
Table 69 South Korea mortadella market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 70 Central & South America mortadella market estimates and forecast, 2018 - 2030 (USD Million)
Table 71 Central & South America mortadella market revenue estimates and forecast, by source, 2018 - 2030 (USD Million)
Table 72 Central & South America mortadella market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 73 Brazil macro-economic outlay
Table 74 Brazil mortadella market estimates and forecast, 2018 - 2030 (USD Million)
Table 75 Brazil mortadella market revenue estimates and forecast, by source, 2018 - 2030 (USD Million)
Table 76 Brazil mortadella market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 77 Middle East & Africa mortadella market estimates and forecast, 2018 - 2030 (USD Million)
Table 78 Middle East & Africa mortadella market revenue estimates and forecast, by source, 2018 - 2030 (USD Million)
Table 79 Middle East & Africa mortadella market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 80 South Africa macro-economic outlay
Table 81 South Africa mortadella market estimates and forecast, 2018 - 2030 (USD Million)
Table 82 South Africa mortadella market revenue estimates and forecast, by source, 2018 - 2030 (USD Million)
Table 83 South Africa mortadella market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
List of Figures
Fig. 1 Mortadella market snapshot
Fig. 2 Mortadella market segmentation & scope
Fig. 3 Mortadella market penetration & growth prospect mapping
Fig. 4 Mortadella market value chain analysis
Fig. 5 Mortadella market dynamics
Fig. 6 Mortadella market Porter's Five Forces analysis
Fig. 7 Mortadella market: Source movement analysis, 2023 & 2030
Fig. 8 Pork mortadella market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 9 Beef mortadella market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 10 Chicken mortadella market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 11 Other mortadella market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 12 Mortadella market: Distribution channel movement analysis, 2023 & 2030
Fig. 13 Mortadella market estimates and forecast, through supermarkets and hypermarkets, 2018 - 2030 (USD Million)
Fig. 14 Mortadella market estimates and forecast, through online channels, 2018 - 2030 (USD Million)
Fig. 15 Mortadella market estimates and forecast, through specialty stores, 2018 - 2030 (USD Million)
Fig. 16 Mortadella market estimates and forecast, through other channels, 2018 - 2030 (USD Million)
Fig. 17 Mortadella market: Regional movement analysis, 2023 & 2030
Fig. 18 North America mortadella market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 19 U.S. mortadella market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 20 Canada mortadella market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 21 Mexico mortadella market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 22 Europe mortadella market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 23 Germany mortadella market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 24 UK mortadella market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 25 Spain mortadella market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 26 Italy mortadella market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 27 France mortadella market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 28 Asia Pacific mortadella market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 29 China mortadella market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 30 Australia & New Zealand mortadella market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 31 Japan mortadella market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 32 South Korea mortadella market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 33 Central & South America mortadella market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 34 Brazil mortadella market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 35 Middle East & Africa mortadella market estimates and forecast, 2018 - 2030 (USD Million)
Fig. 36 South Africa mortadella market estimates and forecast, 2018 - 2030 (USD Million)

Companies Mentioned

  • Hormel Foods
  • Campofrío Food Group
  • Columbus Manufacturing, Inc.
  • Fairfield Cheese Company
  • Felsineo
  • Montorsi
  • Gourmet Food Store
  • F.lli Veroni fu Angelo SpA
  • Stiglmeier Sausage Co. Inc.
  • VitaVolpi Foods

Methodology

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Table Information

Report AttributeDetails
No. of Pages100
PublishedAugust 2024
Forecast Period2023 - 2030
Estimated Market Value ( USD ) in 2023 $ 860.8 Million
Forecasted Market Value ( USD ) by 2030 $ 1250 Million
Compound Annual Growth Rate5.4%
Regions CoveredGlobal
No. of Companies Mentioned10

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