U.S. Air Fresheners Market Growth & Trends
The U.S. air fresheners market size is projected to reach USD 3.24 billion by 2030, expanding at a CAGR of 3.9% from 2024 to 2030. Rising disposable income coupled with consumer’s preference for aesthetic fragrance associated with their residence is one of the essential factors driving the growth of this market. The rise in car sales in this region is also expected to prompt the growth in this market.
Consumer preference for aesthetic fragrant candles as giftable items are also expected to be a factor increasing the sales of air fresheners in this demographic. Wide-scale product awareness coupled with an aggressive effort by air freshener manufacturers to introduce innovative fragrance in the market is propelling the growth in this market.
The residential segment accounts for the largest market share owing to a rising trend of house owners preferring their residence to smell nice throughout the year and not just limited to special occasions and holiday gatherings. Essential oil demand in this region is exhibiting a trend of rising demand hinting the positive growth of the air freshener market.
In 2017, the total number of air freshener cans that have been sold were estimated to be more than 300 million considering more than 30 million residents in the U.S. have used 6 cans or more than in a year. These figures have shown an excellent co-relation with disposable income indexes in this region.
U.S. Air Fresheners Market Report Highlights
- Sprays/ Aerosol accounted for the largest share in the entire market however, electric air fresheners emerged as the fastest-growing segment in this market
- The residential segment accounts for the largest share in this market. This segment faces the majority of the challenges for the manufacturers prompting them to modify their product yearly
- The candle segment was flatlining in sales in 2024 to 2030 owing to the non-healthy economic status in this region. Post-2018, this segment is forecasted to grow at a healthy pace owing to rising per capita income
- Manufacturers are spending a significant amount on research and development of air freshener products. Essential oil demand from this segment is at its peak since the last 10 years
- Supermarkets & hypermarkets accounted for the major distribution channel for this industry owing to increasing distribution by mainstream retailers
- Innovation in packaging and bottling coupled with technological advancement in the production process is expected to drive industry growth over the forecast period
- Acquisition & mergers, R&D activities, product launches, and technological collaborations are few major strategic initiatives and the source for gaining competitive advantage
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- Comprehensive Market Analysis: Gain detailed insights into the global market across major regions and segments.
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This report addresses:
- Market intelligence to enable effective decision-making
- Market estimates and forecasts from 2018 to 2030
- Growth opportunities and trend analyses
- Segment and regional revenue forecasts for market assessment
- Competition strategy and market share analysis
- Product innovation listing for you to stay ahead of the curve
- COVID-19's impact and how to sustain in these fast-evolving markets
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Table of Contents
Chapter 1. Methodology and Scope
Chapter 2. Executive Summary
Chapter 3. U.S. Air Fresheners Market Variables, Trends, & Scope
Chapter 4. U.S. Air Fresheners Market: Product Estimates & Trend Analysis
Chapter 5. U.S. Air Fresheners Market: Application Estimates & Trend Analysis
Chapter 6. Competitive Landscape
Companies Mentioned
- Procter & Gamble
- Reckitt Benckiser Group PLC
- Henkel AG & Co. KGaA
- S. C. Johnson& Son, Inc.
- Air-Scent International
- Renegade Products USA.
- Good & Well Supply Co.
- The Yankee Candle Company, Inc.
- Bath & Body Works Direct, Inc.
- ILLUME Candles
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 80 |
| Published | August 2024 |
| Forecast Period | 2023 - 2030 |
| Estimated Market Value ( USD | $ 2.5 Billion |
| Forecasted Market Value ( USD | $ 3.24 Billion |
| Compound Annual Growth Rate | 3.9% |
| Regions Covered | United States |
| No. of Companies Mentioned | 10 |
