The Apparel Market in Spain to 2028 report offers comprehensive insight and analysis of the Spain apparel market, the major players, the key trends, and consumer attitudes.
In 2023, Spain’s apparel market grew by just 3.4% to reach EUR 34.8bn, primarily driven by higher prices, with volumes rising by just 1.1%, as high inflation compelled consumers to tighten their budgets and prioritize essential goods over apparel. Despite inflation continuing to drop off, the market is expected to worsen in 2024, as consumers’ budgets take time to recover. In 2025, the market is anticipated to pick up again, with a CAGR of 1.8% between 2023-2028.
In 2023, Spain’s apparel market grew by just 3.4% to reach EUR 34.8bn, primarily driven by higher prices, with volumes rising by just 1.1%, as high inflation compelled consumers to tighten their budgets and prioritize essential goods over apparel. Despite inflation continuing to drop off, the market is expected to worsen in 2024, as consumers’ budgets take time to recover. In 2025, the market is anticipated to pick up again, with a CAGR of 1.8% between 2023-2028.
Scope
- The apparel market in Spain is expected to decline by 0.5% in 2024, as consumers’ finances remain strained following a couple of years of high inflation.
- After underperforming in 2022 as shoppers shifted back to stores post-pandemic, the Spanish online apparel market grew by 8.3% in 2023 to EUR 7.8bn, with online penetration rising once again, by 1.1ppts to 22.6%.
- Zara's dominance in the Spanish apparel market is underpinned by its comprehensive knowledge of local consumers' preferences and its ability to offer a diverse range of styles. Similarly, Mango is experiencing growth within the market, while H&M faces challenges due to its lackluster collections.
Reasons to Buy
- Understand where the demand lies within the Spain Apparel market across various price positionings, categories, and brands, to allow you to maximise customer acquisition.
- Learn how continued inflationary challenges will impact the Spain Apparel market, and which players are most at threat from changing consumer habits.
- Identify the key approaches brands are taking to stand out in the Spain Apparel market, and how you can adapt these to fit your own business.
Table of Contents
- EXECUTIVE SUMMARY
- Spain Apparel Market Drivers
- Spain Apparel Market Inhibitors
- Economic Background
- SPAIN APPAREL MARKET TO 2028
- Spain Apparel Market 2018-2028
- SPAIN APPAREL MARKET: CATEGORY PERFORMANCE TO 2028
- Spain Apparel Market by Category, 2018, 2023 & 2028
- Spain Clothing Categories 2018-2028
- Spain Footwear Categories 2018-2028
- Spain Accessories Category 2018-2028
- Spain Apparel Market by Price Positioning, 2023, 2024 & 2028
- Spain Sportswear Market 2018-2028
- SPAIN APPAREL MARKET: CHANNEL PERFORMANCE TO 2028
- Spain Online Apparel Market 2018-2028
- Spain Online vs Offline Channel Growth 2018-2028
- Spain Apparel Market by Channel, 2023 & 2028
- CONSUMERS
- Apparel Spending Changes by Demographic in H1 2024
- Style Preferences
- Online & Social Media Attitudes
- Apparel Purchase Frequency
- Apparel Purchase Drivers
- Apparel Purchase Inspirations
- Fashion Preferences & Attitudes
- Sustainability & Ethical Concerns
- COMPETITVE LANDSCAPE: BRANDS
- Top 10 Spain Apparel Market Shares 2021-2023
- Top 10: Winners & Losers 2024 Outlook
- Brand Profiles
- Lefties
- Bershka
- Cortefiel
- Mango
- METHODOLOGY, DEFINITIONS AND CONTACTS
- Clothing: Winning and Losing Product Segments, 2023-2028 CAGR (%)
- Footwear: Winning and Losing Product Segments, 2023-2028 CAGR (%)
- Accessories: Winning and Losing Product Segments, 2023-2028 CAGR (%)
- Real GDP (EUR billion) and annual growth (%)
- Nominal GDP (EUR billion) and annual growth (%)
- Real GDP per capita (EUR) and annual growth (%)
- Consumer price inflation (%)
- Population (millions) and annual growth (%)
- Population by age group (%)
- Population by rural-urban split (%)
- Employed people (millions) and unemployment rate (%)
- Spain Apparel Market Value, 2018, 2023 & 2028 (EUR bn) with CAGR (%)
- Spain Apparel Market Value (EUR bn) and Volumes (m units) 2018-2028, with Annual Growth (%)
- Category Shares within the Spain Apparel Market (%) 2018, 2023 & 2028
- Clothing: Market Value (EUR bn) by Category, 2018, 2023, 2024 & 2028, with 2023-2028 CAGR (%)
- Footwear: Market Value (EUR bn) by Category, 2018, 2023, 2024 & 2028, with 2023-2028 CAGR (%)
- Accessories: Market Value (EUR bn) by Category, 2018, 2023, 2024 & 2028, with 2023-2028 CAGR (%)
- Spain Apparel Market by Price Positioning, 2023, 2024 & 2028
- Spain Sportswear Market (EUR bn) with Annual Growth (%), 2018-2028
- Spain Online Apparel Market (EUR bn) 2018-2028 and Online Penetration (%)
- Online, Offline & Total Apparel Annual Growth in Spain (%), 2018-2028
- Spain Apparel Market by Channel Share (%) 2023 & 2028
- Spanish consumers that planned to spend more or less on apparel in H1 2024 by demographic
- Styles purchased by Spanish apparel shoppers
- Agreement and disagreement with statements regarding online shopping and social media
- How frequently Spanish consumers purchase apparel
- What is important to Spanish shoppers when purchasing apparel
- What inspires Spanish consumers’ apparel purchases
- Agreement and disagreement with statements regarding fashion preferences and attitudes
- Agreement and disagreement with statements regarding Sustainability & Ethical Concerns
- Top 10 Spain Apparel Brands by Market Share (%), 2021, 2022 & 2023, with Change in Share 2021-2023
- Lefties Apparel Market Share in Spain (%) 2018-2023
- Bershka Apparel Market Share in Spain (%) 2018-2023
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Adidas
- Bershka
- Cortefiel
- H&M
- Lefties
- Mango
- Nike
- Primark
- Pull&Bear
- Shein
- Stradivarius
- Zara
