Japan Automotive Camera Market Overview, 2029

The automotive camera market in Japan has been defined by the country's early embrace of modern automotive technology, as well as its globally recognised automotive manufacturing industry. Japan has historically been a leader in the integration of camera-based systems into vehicles, owing to increased safety demands, legal restrictions, and innovation in autonomous driving technologies. Automobile cameras, which are used in Advanced Driver Assistance Systems (ADAS) such as lane assistance, collision avoidance, and parking systems, have grown significantly as Japan's automobile industry evolves. The COVID-19 epidemic had a mixed impact on the Japanese car camera industry.

Initially, disruptions in global supply chains, manufacturing halts, and lower consumer spending hampered market growth. Collaboration between domestic automakers and multinational tech companies has accelerated innovation, particularly in autonomous driving and electrified vehicles. Toyota, for example, is spending considerably in the development of level 3 autonomous vehicles that rely primarily on advanced camera systems for navigation and safety. There is also a noticeable trend of integrating cameras with artificial intelligence (AI) to boost real-time decision-making skills in cars.

Japan has enacted a number of laws and regulations to promote the growth of the automotive camera market, notably in accordance with its "Vision Zero" goal, which aims to eliminate traffic fatalities. The country's Ministry of Land, Infrastructure, Transport, and Tourism (MLIT) has imposed rigorous safety requirements, requiring certain camera-based ADAS capabilities in automobiles.

These rules, which are consistent with worldwide standards like as the European New Car Assessment Program (Euro NCAP), have hastened the deployment of camera systems in both domestic and international markets. Furthermore, Japan's attempts to achieve zero emissions and promote electric vehicles indirectly benefit the automotive camera industry, as these vehicles increasingly incorporate ADAS for improved safety and driving economy.

According to the research report "Japan Automotive Camera Market Overview, 2029" the Japan automotive camera market is anticipated to grow at more than 12.83% CAGR from 2024 to 2029 As a pioneer in automotive innovation, Japan has a high need for camera systems to enable the growing integration of Advanced Driver Assistance Systems (ADAS) and self-driving technology. Automotive cameras improve road safety by preventing crashes and assisting with parking, which matches with the Japanese government's commitment to minimising traffic accidents. With major automakers like Toyota, Honda, and Nissan leading the way, the market has been steadily growing.

The most noticeable trend is the growing use of autonomous driving systems, in which cameras play an important part in recognising objects, identifying road signs, and assuring vehicle safety. Cameras are now connected with artificial intelligence, allowing for more exact picture recognition and speedier decision-making, which are critical for self-driving cars. Toyota debuted the Level 3 self-driving Lexus LS on July 1, 2021, with navigation and safety features including numerous cameras, LIDAR, and radar. Honda also introduced Honda Sensing Elite in February 2022, a suite of ADAS technologies that includes several camera-based systems for lane keeping, adaptive cruise control, and collision mitigation.

In April 2022, Sony and Honda announced a collaboration to develop electric vehicles (EVs) with advanced ADAS systems. This cooperation brings together Sony's imaging and sensing technology with Honda's automotive knowledge to create cutting-edge camera-based systems. Similarly, in September 2023, Nissan announced a collaboration with Mitsubishi Electric to create camera technologies for its next-generation autonomous vehicles.

In the Japanese automotive camera industry, various types of cameras play distinct roles in improving vehicle safety and driving enjoyment. The four main types of cameras are rear view, front view, side view, and surround view, with each serving a distinct purpose in Advanced Driver Assistance Systems (ADAS) and driver safety. Rear view cameras are currently the most popular camera type due to legal requirements and widespread use in both economy and premium vehicles. However, the surround view camera segment is expanding the fastest, owing to consumer desire for more advanced safety features and the increasing popularity of premium automobiles equipped with ADAS. Denso Corporation is a key player in Japan's automotive camera business.

Denso, a global leader in automotive technology, provides a wide range of camera systems to major manufacturers including Toyota, Honda, and Nissan. Front view cameras are becoming increasingly popular in Japan, particularly in premium automobiles, because they improve driver safety and support semi-autonomous driving capabilities. Side view cameras are becoming more widespread in advanced ADAS-equipped automobiles in Japan, assisting drivers in navigating tight roadways that are frequent in urban areas. Surround View Cameras create a 360-degree view of the vehicle's surroundings by combining photos from several cameras positioned around it. This technology is especially handy for parking and low-speed manoeuvring. It provides a comprehensive picture.

Vehicle categories in Japan's automotive camera market include passenger cars, light commercial vehicles (LCVs), electric vehicles (EVs), and heavy commercial vehicles (HCVs), which drive demand for camera-based safety and advanced driving systems. Passenger cars are the most popular vehicle type in terms of camera adoption, because of widespread usage of ADAS and an emphasis on safety and convenience features. The demand for cameras in this area is projected to rise further as Japanese automakers aim for increased vehicle automation and electrification. Toyota Motor Corporation is the largest domestic player in Japan's automotive camera industry.

Electric vehicles (EVs) are a new and fast expanding category in Japan's automotive camera market. Japanese automakers such as Nissan and Honda are incorporating cutting-edge camera technologies into their electric vehicles, such as front and side vision cameras for improved driver assistance and navigation. Heavy Commercial Vehicles (HCVs), which include buses and heavy trucks, have been slower to adopt camera systems than passenger cars and electric vehicles.

However, safety laws aimed at decreasing traffic accidents involving large vehicles are driving up adoption of rear and side view cameras in this market. While LCVs have not as widely adopted camera technologies as passenger cars, the advent of e-commerce and the expansion of delivery services has raised the demand for safe and efficient LCVs equipped with driver assistance cameras.

In Japan's automotive camera market, digital, infrared, and thermal technology cameras are critical for improving car safety, driver assistance, and overall driving experience. Digital cameras are the most popular in the Japanese car market. They produce high-resolution images and are commonly used in rear view, front view, side view, and surround vision camera systems. Digital cameras are required for features like lane-keeping assistance, collision avoidance, and parking assists, which provide real-time visual feedback to the driver or the vehicle's autonomous systems. These cameras combine with other sensors such as radar and LiDAR to provide a thorough understanding of the vehicle's surroundings.

Infrared cameras are gaining popularity in Japan's car industry, particularly for night vision and driver monitoring. Infrared cameras detect heat signatures and are extremely effective in low-light or poor vision settings, making them perfect for improving night-time driving safety. These cameras are often employed in high-end and self-driving vehicles to identify pedestrians, animals, and obstructions that digital cameras can not see in such settings.

Thermal cameras detect heat patterns from living creatures and objects, allowing cars to "see" in complete darkness or under severe weather conditions such as fog, rain, or snow. While their expensive cost has limited their widespread use, thermal cameras provide greater detection capabilities, particularly in settings where other cameras can fail.

Advanced Driver Assistance Systems (ADAS) are crucial components of modern automobiles in Japan's automotive camera industry, and cameras play an important role in providing these systems with real-time visual data. Lane assistance, collision avoidance, blind spot recognition, park assist systems, and driver monitoring systems are among the most important ADAS technologies, each of which provides distinct safety and convenience benefits. Among these ADAS functions, collision avoidance is the most popular in Japan's automotive camera market due to its vital role in improving road safety and widespread deployment in various vehicle types.

With severe government safety rules, collision avoidance systems are becoming standard features in new vehicles, increasing demand for camera-based solutions. Denso Corporation leads the domestic ADAS camera market. Denso provides superior camera systems for all major ADAS functions. In Japan, where highways and tiny city streets can be difficult to navigate, blind spot detection is becoming increasingly popular, particularly in high-end and mid-range vehicles. Park assist systems are in significant demand in Japan, where cities are densely populated and parking space is limited.

The technology allows drivers to park in small spaces, lowering the chance of colliding with neighbouring objects or vehicles. Some advanced systems can enable the vehicle to park automatically with minimum driver intervention. Driver monitoring systems are increasingly being fitted into premium automobiles and EVs in Japan as the country transitions to semi-autonomous and autonomous driving modes.

In Japan's automobile camera market, there are two main sales channels: OEM and aftermarket. Both channels play important roles in supplying camera systems for Advanced Driver Assistance Systems (ADAS) and other safety features, albeit with different dynamics and market shares. Despite the growth of the aftermarket channel, OEM sales continue to dominate Japan's automobile camera industry. This dominance is fuelled by the incorporation of advanced camera technologies into vehicles during the manufacturing process, particularly as Japanese automakers strive to meet changing safety standards and rising consumer demand for ADAS features.

Camera systems such as rear view, front view, side view, and surround view, as well as more advanced systems such as night vision and driver monitoring, are commonly included as part of the OEM package in high-end and mid-range cars. The growth of autonomous driving technology in Japan has bolstered the OEM channel, with automakers incorporating increasingly advanced camera technologies into new car models.

Denso, a global automotive components producer, works with major Japanese automakers like Toyota, Honda, and Nissan to deliver modern camera systems for their vehicles. Meanwhile, the aftermarket business is expanding, led by companies such as Pioneer Corporation, as more people want to retrofit their older vehicles with contemporary safety features.

Considered in this report

• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report

• Automotive Camera market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By View Type

• Rear View
• Front View
• Side View
• Surround View

By Vehicle Type

• Passenger Car
• Light Commercial Vehicle
• Electric Vehicles (EVs)
• Heavy Commercial Vehicle

By Technology

• Digital
• Infrared
• Thermal

By Application Type

• ADAS (Lane Assistance, Collision Avoidance, Blind Spot Detection)
• Park Assist System
• Others (Driver Monitoring Systems)

By Sales Channel

• OEMs
• Aftermarket

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases.

After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Automotive Camera industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.


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