Japan Sleep Tech Device Market Overview, 2029

In Japan, where precision and innovation are cornerstones of daily life, the sleep tech device market is rapidly evolving, combining cutting-edge technology with an intricate understanding of sleep science to enhance rest and overall well-being. Sleep Tech Devices represent electronic systems designed for individuals grappling with sleep disorders like narcolepsy, insomnia, and sleep apnea, aimed at enhancing and monitoring sleep patterns. These devices encompass a variety of technically advanced products such as wearable smart bands, watches, rings, headbands, sleep pads, earplugs, and beds.

The primary objective of sleep tech devices is to furnish insights into one's sleep behaviours and to pinpoint potential sleep disturbances or disorders. They monitor various parameters including sleep duration, sleep stages like deep and REM sleep, interruptions during sleep, heart rate, breathing patterns, and movement. Advanced sleep tech devices incorporate features like smart alarms, sleep coaching, and personalized recommendations tailored to augment sleep quality.

The surging volume of patients suffering from sleeping disorders, the increasing prevalence of the geriatric population across the Japan, changing lifestyle, and intake of unhealthy dietary supplements has escalated the anxiety and depression rate amongst youths, availability of innovative and technologically advanced sleep tech devices, increased in the adoption rate of sleep tech devices among females are some of the major as well as vital factors which will likely to augment the growth of the global sleep tech devices market in the projected timeframe. The term "sleep tech" conjure up images of wearable devices, in which Japanese companies' overseas rivals have an edge.

Apple's Apple Watch and similar wearable devices made by Fitbit and others are popular in Japan. Approximately 1 in 5 Japanese people are dissatisfied with their sleep, which reveals the great demand for sleep tech in Japan. The long-awaited “Pokémon Sleep” was released on July 20, 2023, and had been much anticipated since its initial announcement in 2019. The app intends to make users look forward to their daily sleep through various games while visualizing the quality and rhythm of their slumber.

According to the research report, "Japan Sleep Tech Device Market Outlook, 2029" the Japan sleep tech device market is anticipated to add to more than USD 1.00 billion by 2024-29. In Japan, rising expenditure on research and development in healthcare, backed by the growing focus laid by the government of Japan on improving healthcare services in the nation, is one of the major factors anticipated to drive the growth of the market in the coming years. Along with this, the increasing adoption of numerous technologies by the healthcare organizations in the nation, who are implementing structural changes into their existing healthcare system, so as to enhance their productivity, is also projected to boost the market growth in the coming years.

In the recent years, the healthcare network in Japan has been witnessing massive transformation. The healthcare sector in the nation has experienced a surge in the adoption of advanced medical technologies and devices. This helps the service providers in offering quality services to the individuals, which is anticipated to play an important role to boost the growth of the market in Japan during the forecast period. Further, the adoption of modern diagnostic technologies for the treatment of patients in Japan, is also poised to display massive growth opportunities for the market in the coming years. The advancement of technology has led to the development of more sophisticated sleep tech devices.

These devices now offer advanced sensors, artificial intelligence algorithms, and smartphone connectivity, enabling users to track and analyze their sleep data more accurately and conveniently. Technological advancements are driving the market by improving the performance and usability of sleep tech devices. The popularity of wearable devices, such as smartwatches and fitness trackers, has increased. These devices often include sleep-tracking features, making it easier for users to monitor their sleep patterns without needing dedicated sleep tech devices. The increasing adoption of wearables and smart devices is fueling the growth of the sleep tech devices market in Japan.

Wearable devices are the leading segment in Japan’s sleep tech market due to several factors that resonate with the Japanese lifestyle and consumer preferences. The strong culture of health consciousness in Japan drives the popularity of wearables, such as smartwatches and fitness bands, that can monitor sleep alongside other vital health metrics like heart rate and physical activity. The Japanese market values convenience and multitasking, and wearables perfectly fit this need by offering an all-in-one solution for health tracking. Additionally, Japanese consumers are highly tech-savvy and appreciate the integration of wearable devices with other technology, particularly smartphones.

This seamless connectivity allows for real-time monitoring and easy access to sleep data, making these devices highly appealing. Japanese tech companies like Sony and foreign brands like Fitbit are well-established in the market, offering reliable, high-quality products that continue to innovate with advanced features such as AI-driven sleep analysis and personalized health recommendations. Non-wearable devices, including smart mattresses, sleep trackers, and environmental sensors, are experiencing significant growth in Japan’s sleep tech market. This growth is driven by a cultural preference for comfort and non-intrusiveness in health management.

Many Japanese consumers prefer non-wearable solutions that do not require wearing a device, especially during sleep, valuing a more natural and comfortable sleeping experience. The growth of smart home technology in Japan has made non-wearable devices more appealing, as they can easily integrate with other smart devices to create a comprehensive sleep environment. This includes features like automatic adjustments to room temperature, lighting, and sound, which cater to Japan’s growing interest in personalized and holistic health solutions.

Insomnia devices dominate Japan’s sleep tech market due to the high prevalence of sleep disorders, particularly in urban areas where stress, long working hours, and an aging population contribute significantly to sleep issues. Insomnia is a major concern among Japanese consumers, leading to a strong demand for solutions that help improve sleep quality. Devices such as sleep trackers, smart sleep masks, and white noise machines are widely adopted because they are effective, easy to use, and non-invasive. The increasing awareness of the negative health impacts of poor sleep, including mental health concerns and chronic illnesses, drives consumers to seek out technology-based solutions.

The Japanese culture’s strong emphasis on health and wellness, combined with a preference for precise, data-driven approaches, makes these devices particularly appealing. Their availability at various price points also contributes to their widespread adoption, catering to different consumer segments from young professionals to the elderly. The obstructive sleep apnea (OSA) segment is rapidly growing in Japan, driven by increased awareness of the condition and its associated health risks, such as cardiovascular disease and diabetes.

With more people being diagnosed with OSA, there is a rising demand for devices like Continuous Positive Airway Pressure (CPAP) machines, wearable monitors, and smart pillows designed to manage this condition. The growth is further supported by advancements in technology that make these devices more user-friendly and less intrusive, encouraging wider adoption. Narcolepsy devices, while catering to a smaller market, are crucial for managing excessive daytime sleepiness and sudden sleep attacks, conditions that can severely impact daily life.

Sleep centers and fitness centers are the leading distribution channels for sleep tech devices in Japan. This dominance is due to the personalized and professional services these centers offer, which are highly valued by Japanese consumers. Sleep centers provide specialized consultations and diagnostic services for individuals suffering from sleep disorders, ensuring that they receive tailored recommendations for sleep tech devices. This level of expertise and trust is crucial in a market where consumers are increasingly aware of the importance of sleep health. Fitness centers, on the other hand, cater to the health-conscious segment of the population, integrating sleep tech devices into broader wellness programs.

These centers emphasize the connection between physical fitness and sleep quality, making them a natural choice for consumers looking to improve their overall health. The combination of professional guidance and the ability to try out devices before purchasing makes these centers the preferred distribution channel for many consumers, solidifying their leading position in the market. E-commerce is the fastest-growing distribution channel for sleep tech devices in Japan, driven by the convenience and variety it offers. Japanese consumers, who are known for their tech-savviness, increasingly prefer to shop online due to the wide selection of products, competitive pricing, and the ability to easily compare features and reviews.

Major e-commerce platforms like Rakuten and Amazon Japan provide access to both domestic and international brands, often with the added benefits of fast shipping and easy returns. The COVID-19 pandemic further accelerated the shift towards online shopping, making e-commerce an even more critical channel for sleep tech devices. Hypermarkets and supermarkets offer sleep tech devices in a more traditional retail environment, appealing to consumers who prefer to see and feel products before buying. Pharmacy and retail stores serve as important distribution channels, especially for sleep aids and more basic sleep tech devices, catering to a more conservative or older demographic.

Considered in this report

• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report

• Sleep Tech Device market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type

• Wearable
• Non-Wearable

By Application

• Insomnia
• Obstructive sleep apnea
• Narcolepsy
• Others (restless leg syndrome, parasomnias, or general sleep health)

By Distribution Channel

• Sleep Centers & Fitness Centers
• Hypermarkets & Supermarkets
• E-Commerce
• Pharmacy & Retail Stores
• Others

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases.

After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Sleep Tech Device industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.


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