Pickle Ball Market Outlook, 2029

Pickleball, a fast-paced sport that combines elements of tennis, badminton, and table tennis, has experienced a remarkable rise in popularity since its invention in 1965 on Bainbridge Island, Washington. The game was created by Congressman Joel Pritchard, Barney McCallum, and Bill Bell, who were looking for a fun activity to play with their families.

They modified an old badminton court, used Ping-Pong paddles, and a Wiffle ball to create the new sport. Corporate sponsorships in pickleball leagues are causing a large amount of capital inflow, which is making pickleball a prominent sport. This is also causing a large number of sports equipment companies such as Pickleball Inc. and Asics Corporation to make products for pickleball.

Sponsorships for pickleball sports are offering investors several marketing opportunities to increase promotion and reach a broader audience. Baddle, the rapidly growing pickleball brand from OvareVentures, is expanding its portfolio with three new pickleball paddle designs featuring a proprietary SpinGrit™ surface coating. The extra-roughened SpinGrit coating on the surface of the paddle gives greater durability, better ball control and helps players unlock a new level of spin. For instance, in July 2020, the French Tennis Federation (Tennis Tournament Organizers) and HEAD announced a renewed partnership agreement until 2020. The company is the official ball supplier and stringing partner of Rolex Paris Masters.

It provides stringing services for players and supplies HEAD tour balls for the tournament. Furthermore, as per studies, Pickleball grew in 2021 to 4.8 million players in the US, according to the 2022 Sports & Fitness Industry Association (SFIA) Single Sport Report on Pickleball. SFIA is the premier trade association for top brands, manufacturers, retailers and marketers in the American sporting goods and fitness industry.

According to the research report "Global Pickle Ball Market Outlook, 2029" the Global Pickle Ball market was valued at more than USD 1.69 billion in 2023, and expected to reach a market size of more than USD 5.45 billion by 2029. The market is anticipated to grow at more than 21.92% CAGR from 2024 to 2029. The pickleball market has become increasingly competitive, with leading manufacturers of pickleball equipment, such as Franklin Sports, Onix Sports, Selkirk Sport, and Paddletek, competing for market share. Companies focus on product innovation, diverse product ranges, and partnerships with professional players and tournaments to differentiate themselves. Innovations in pickleball equipment are also shaping the market landscape.

Manufacturers are focusing on developing high-performance paddles, balls, and accessories using advanced materials like carbon fiber and composite materials. These innovations aim to enhance durability, control, and maneuverability, catering to both recreational and competitive players. For instance, the demand for customizable paddles is rising, allowing players to personalize their gear according to their preferences. Additionally, advancements in ball technology prioritize visibility and bounce, improving the overall playing experience. Nettie Pickleball Co. is a leading pickleball equipment startup.

Nettie’s paddles were front and center on an April episode of "The Drew Barrymore Show" when Barrymore and co-host Ross Mathews tried their hand at pickleball. More recently, Nettie was named the "Best New Pickleball Brand” by Men's Health Magazine; Baxter was featured in a Glamour article titled, “Women Are Leading Pickleball’s Big Boom;” and the paddles were listed as a “best gift” in a newsletter published by former “Today” host Katie Couric.

The integration of technology into training and performance analysis is another area of innovation in the pickleball market. Tools such as wearable devices and video analysis software are becoming popular among players and coaches, enabling them to track performance metrics and refine techniques. This trend supports player development and enhances the competitive nature of the sport.

Market Drivers

• Rising Popularity Among Diverse Age Groups: The increasing popularity of pickleball across various demographics, especially among younger generations like Gen Z and Millennials, is a key driver of market growth. Approximately 19% of Gen Z online adults and 15% of Millennials are participating in the sport, indicating a strong interest that is expected to continue growing.
• Expansion of Infrastructure and Facilities: The development of dedicated pickleball courts and facilities has been instrumental in promoting the sport. Many retirement communities and recreational centers are establishing pickleball programs, which not only enhance participation but also drive the demand for related equipment. As more courts become available, the player base is expected to expand, further boosting sales of paddles, balls, and other pickleball equipment.

Market Challenges

• Competition from Other Sports: While pickleball is growing, it faces competition from other established sports and recreational activities. The challenge lies in maintaining and increasing participation rates against alternatives that may be more entrenched in certain communities. This competition can affect the overall growth rate and market penetration of pickleball, as potential players may choose other sports that offer more established infrastructures or community support.
• Market Saturation and Price Competition: The pickleball equipment market is becoming increasingly saturated with various brands and products. This saturation can lead to price competition, which may squeeze profit margins for manufacturers. Companies must navigate this crowded market by differentiating their products and maintaining quality while also managing competitive pricing strategies to attract consumers.

Market Trends

• Growth of Online Sales Channels: The shift towards online shopping is significantly impacting the pickleball market. Online channels accounted for a substantial market share, with projections indicating continued growth in this segment. The convenience of online purchasing, coupled with the ability to compare products and prices, is driving more consumers to buy pickleball equipment online, which is expected to enhance overall market growth.
• Innovation in Equipment Design: There is a strong trend towards innovation in pickleball equipment, particularly in paddle design and materials. Manufacturers are focusing on creating lightweight, durable paddles that enhance performance while catering to different playing styles. This innovation not only improves player experience but also attracts new participants to the sport, further fueling market expansion.

Based on the report, the product type is segmented into Paddles, Balls, Apparel & footwear, Other Accessories. Paddles leads due to their critical role in gameplay, which drives demand for innovative designs and materials.

The pickleball paddles market has emerged as a significant segment within the broader pickleball equipment industry, reflecting the sport's rapid growth and increasing popularity. Paddles are essential for playing pickleball, as they directly influence a player’s ability to control the ball, generate power, and execute various techniques. This dominance is underpinned by several factors, including the continuous evolution of paddle technology, the variety of materials used in paddle construction, and the growing interest in customization among players. Manufacturers are increasingly investing in research and development to create paddles that offer enhanced performance characteristics.

High-quality paddles are often constructed from advanced composite materials such as carbon fiber, fiberglass, and polymer cores, which provide an optimal balance of power, control, and maneuverability. These materials are not only lightweight but also durable, allowing players to perform at their best without experiencing fatigue or discomfort. The introduction of new technologies, such as vibration dampening systems and textured surfaces for better ball grip, has further propelled the demand for specialized paddles, catering to both casual players and competitive athletes. Customization is another significant trend driving the paddle market.

Players are increasingly seeking paddles that reflect their personal style and meet their unique playing needs. Many brands now offer customizable options, allowing players to select grip sizes, paddle weights, and surface textures. This trend not only enhances player satisfaction but also fosters a deeper connection between players and their equipment, as they can tailor their paddles to fit their individual playing techniques and physical characteristics. Moreover, the growing popularity of pickleball has led to an increase in participation across various demographics, including younger players and older adults. As more individuals engage in the sport, the need for paddles that accommodate different skill levels and playing styles has become essential.

Based on the report, the court type is segmented into Indoor Courts and Outdoor Courts. Outdoor Courts leads due to their increasing accessibility and popularity, driven by a significant rise in public and private investments in court infrastructure.

The explosive growth of pickleball in recent years can be attributed to the rapid expansion of outdoor courts across North America, particularly in the United States. According to a report by the Trust for Public Land, the number of outdoor public pickleball courts in major cities has skyrocketed by 650% over the past seven years. This remarkable increase reflects a growing recognition of pickleball as a mainstream sport, with parks and recreation departments, franchises, and fitness clubs investing heavily in building and converting spaces to accommodate the rising demand. In 2017, fewer than half of the largest U.S.

cities had formalized pickleball courts; today, over 3,000 courts have been established across 100 of the most populated cities, demonstrating a significant commitment to enhancing the sport's infrastructure. The appeal of outdoor courts lies in their accessibility and the social environment they foster. Pickleball is inherently a community-oriented sport, often played in doubles format, which encourages social interaction and camaraderie among players. Outdoor courts provide a welcoming atmosphere where individuals of all ages can come together, participate in recreational play, and engage in friendly competition.

This social aspect is particularly attractive to families and seniors, who are drawn to the sport's inclusive nature and the opportunity to connect with others while enjoying physical activity. The investment in outdoor pickleball courts has been driven by the increasing popularity of the sport, which has been recognized for its health benefits and ability to promote active lifestyles.

As communities and municipalities prioritize health and wellness initiatives, the establishment of outdoor pickleball courts aligns with these goals by providing accessible recreational opportunities. The sport's slower pace and smaller court size make it particularly appealing to seniors, who are seeking low-impact activities that promote fitness without the risk of injury associated with more strenuous sports.

Based on the report, the distribution channel is segmented into offline and online. Offline leads the market due to the sport's strong community-driven nature and the preference for in-person shopping experiences.

The pickleball industry has traditionally been dominated by offline distribution channels, such as independent sports outlets, franchised sports stores, and modern retail establishments. This trend can be attributed to the sport's strong community-driven nature, where players often engage in social interactions and form close-knit groups. Offline channels provide a more personal and immersive shopping experience, allowing players to physically interact with equipment, seek advice from knowledgeable staff, and connect with fellow enthusiasts. This social aspect is particularly appealing to older players, who make up a significant portion of the pickleball market.

Older adults, particularly those in retirement communities and senior centers, have embraced pickleball as a way to stay active, socialize, and maintain a healthy lifestyle. These players often prefer the personal touch and face-to-face interactions offered by offline retailers, who can provide tailored recommendations and ensure a comfortable shopping environment. Many older players may not be as tech-savvy or comfortable with online shopping, further reinforcing their preference for traditional brick-and-mortar stores.

Offline distribution channels have the advantage of being able to showcase a wide range of pickleball equipment in a physical setting. Players can touch, feel, and test various paddles, balls, and accessories, allowing them to make informed purchasing decisions based on their personal preferences and playing styles. This hands-on experience is difficult to replicate in an online environment, making offline stores an attractive option for many pickleball enthusiasts.

Based on the report, the end user is segmented into Recreational, Professional, Schools & Institutions and Clubs & Association. Recreational leads due to the sport's inclusive nature, social appeal, and ability to cater to diverse age groups.

Pickleball has emerged as a highly accessible sport that can be enjoyed by players of all ages and skill levels, making it particularly appealing to recreational end-users. Unlike many traditional sports that often emphasize competition and performance, pickleball is designed to be inclusive and enjoyable for everyone. This inclusive nature has attracted a significant portion of recreational players who engage in the sport primarily for leisure, social interaction, and health benefits. The sport's slower pace, smaller court size, and lighter equipment make it particularly appealing to seniors and older adults, who make up a substantial segment of the recreational pickleball market.

Pickleball offers numerous health benefits for seniors, including cardiovascular exercise, improved balance, hand-eye coordination, and agility. Engaging in pickleball helps seniors enhance their physical well-being, maintain a healthy weight, and reduce the risk of chronic conditions associated with a sedentary lifestyle. The convenience of having pickleball courts within their communities encourages seniors to participate regularly, contributing to the growth of the recreational end-user segment. The sport is often played in doubles format, fostering social interaction and community engagement.

Recreational players value pickleball as a fun and engaging activity that allows them to connect with friends, family, and new acquaintances. The social connections and sense of community that develop through recreational pickleball play are significant drivers of the sport's growth, particularly among end-users who prioritize social interaction and enjoyment over competitive play.

North America dominates the global pickleball market due to the sport's widespread popularity, robust infrastructure, and organized community support, particularly in the United States.

The region has witnessed a surge in the construction of dedicated pickleball courts, including both outdoor and public facilities, which has been instrumental in accommodating the growing demand and promoting pickleball's accessibility. Additionally, the region hosts a robust tournament circuit, featuring various pickleball tournaments and championships at the local, regional, and national levels, further fueling the market's growth. The United States, in particular, has established itself as a leader in the pickleball industry, with a strong market presence and a thriving ecosystem.

The sport's popularity has been driven by a combination of factors, including its ease of play, suitability for all age groups, and the relatively low cost of entry. The United States pickleball market exemplifies a strong and thriving ecosystem, with widespread popularity, robust infrastructure, competitive opportunities, and organized community support. It serves as a benchmark for the global pickleball industry and continues to drive the sport's growth and development. The aging population in North America has been a significant driver of the pickleball market, as the sport's lower physical impact compared to sports like tennis makes it particularly appealing to older adults.

As the baby boomer generation ages, there is a growing market for sports that cater to their fitness needs, and pickleball fits the bill perfectly. North America's dominance in the pickleball industry is further reinforced by the region's strong media coverage of the sport. Pickleball events have gained significant attention, with televised events, online streaming, and dedicated pickleball publications contributing to the sport's visibility and popularity. This media coverage has helped to raise awareness of pickleball and attract new players to the sport.

• August 2023: Pickleball Kingdom Franchising has joined forces with PlaySight, a authority in automated sports video technology. This exclusive partnership represents a pivotal step in redefining how sport enthusiasts engage and experience pickleball.
• In July 2023, HEAD and David Lloyd expanded their initial agreement, which started 18 years ago with David Lloyd Club Turó in Barcelona, to further promote tennis and padel together.
• June 2023: Franklin Sports has entered into a five-year partnership agreement with Pickleball Canada, the recognized National sports organization responsible for overseeing the nation's most rapidly growing sport. Under this collaboration, Franklin Sports proudly designates its signature X-40 and X-26 balls, along with its diverse range of paddles, as the Official Balls and Paddle of Pickleball Canada.
• In May 2023, New Balance inaugurated a pickleball training center situated in Boston, Massachusetts. This facility boasts both indoor and outdoor pickleball courts alongside a fitness center and a pro shop.
• In January 2023, Head Sport GmbH completed the acquisition of Selkirk Sport, a prominent manufacturer of pickleball paddles. This strategic move significantly bolsters Head’s presence and influence within the pickleball market.

Considered in this report

• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report

• Pickle Ball market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type

• Paddles
• Balls
• Apparel & footwear
• Other Accessories

By Court Type

• Indoor Courts
• Outdoor Courts

By Distribution Channel

• Offline
• Online

By End User

• Recreational
• Professional
• Schools & Institutions
• Clubs & Association

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases.

After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Pickle Ball industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.


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