US Luxury Vinyl Tile (LVT) Flooring

This study analyzes the $12.4 billion luxury vinyl tile industry. It presents historical demand data (2012, 2017, and 2022) and forecasts (2027 and 2032) by product (rigid core and flexible core), market (residential, non-residential) and application (new, remodelling). Annual historical data and forecasts are also provided from 2019 to 2026.

LVT’s advanced rigid core segments like wood-plastic and stone-plastic composites are poised for sustained growth.

Superior resilience
Sound absorption
Dimensional stability

Demand for luxury vinyl tile (LVT) flooring in the US is forecast to increase 8.3% per year to 12.5 billion square feet in 2027, supported by:

a continuing shift in US consumer preferences away from carpet to LVT and other hard surface flooring products
rising residential remodeling activity in the US through 2027
LVT’s ability to improve a home’s market value
increasing usage in the commercial market, as flexible core products allow for the replacement of small sections or individual tiles rather than the entire floor
LVT to Become Most Popular Product in US, Ending Carpet’s Decades-Long Dominance

In 2024, LVT flooring is projected to surpass carpeting as the most popular flooring product in the US. Luxury vinyl tile has seen explosive growth over the past decade, ranking among the fastest growing products ever introduced to the US flooring market. Volume demand for LVT rose 28% per year from 2012 to 2022, increasing its share from 4% to 31% of the total market. Demand has and will continue to be supported by its favorable performance properties relative to carpet, such as ease of installation, superior aesthetics, and improved durability.

Wood Plastic Composite (WPC) to be Fastest Growing Flooring Product in the US

Demand for WPC flooring is expected to grow at a double-digit rate during the forecast period. Wood-plastic composite flooring products will not only be the fastest growing LVT type, but also the fastest growing flooring product in the US.

Although WPC is the most expensive type of LVT flooring, its usage will continue to rise at a rapid rate because of its product and performance properties, including:

better sound absorption and insulation
greater resiliency and underfoot comfort
lower environmental impact, as it uses less non-renewable resources
ease of installation over any type of subfloor, including concrete, plywood, tile, and existing flooring, without the need for extensive preparation or underlayment
Historical Market Trends

Annual flooring demand is most heavily influenced by trends in the construction industry. However, demand volume is somewhat insulated from economic variations in new construction activity because of the significant replacement need in residential and commercial buildings:

The large base of installed flooring is subject to high levels of wear and will require replacement at some point as a matter of course.
Flooring can be damaged beyond repair before the end of its lifespan (as in building fires or severe weather events), thereby requiring new installations.
Flooring also serves a decorative purpose, so it may be replaced before the end of its lifespan when a consumer wants to change a room or structure’s appearance.

Currency and pricing effects can yield significant volatility in value terms. For example, from 2020 to 2022, pandemic-related supply chain issues and high raw material costs precipitated flooring price increases that caused demand value to somewhat decouple from area for most flooring products. However, due to its rapid adoption as a newer material, LVT’s performance has not been as closely tied to these indicators as other more established flooring products.

1. Executive Summary

2. About This Report

Report Details
Study Scope & Product Description
Short-Term Luxury Vinyl Tile Trends

3. Overview

Historical Market Trends
Demand by Product
Markets
New vs. Remodeling
Pricing Trends
Competitive Products
Market Share

4. Factors Impacting LVT Flooring Demand

Building Construction Outlook
Shifts in Consumer Preferences
Technology & Innovation

5. Rigid Core LVT Flooring

Scope & Product Description
Types
Demand by Type
Stone-Plastic Composite (SPC) LVT Flooring
Wood-Plastic Composite (WPC) LVT Flooring
Markets
New vs. Remodeling

6. Flexible Core LVT Flooring

Scope & Product Description
Types
Demand by Type
Glue Down LVT Flooring
Loose Lay LVT Flooring
Flexible Click LVT Flooring
Markets
New vs. Remodeling

7. Residential

Market Scope
Market Outlook
New Construction
Remodeling
Demand by Product
Housing Types
Demand by Housing Type
Single-Family Housing
Multifamily Housing

8. Commercial

Market Scope
Market Outlook
New Construction
Remodeling
Demand by Product
Building Types
Demand by Building Type
Office
Retail
Hotel & Lodging
Education
Healthcare
Industrial
Other Commercial Buildings

9. Appendix

Scope
Definitions
Methodology
Study-Specific Methodology
Sources
Associations & Agencies
Related Studies & Reports
Macroeconomic Assumptions
Economic Environment
Demographics
Building Construction
Residential Building Construction
Residential Improvements & Repairs
Commercial Building Construction
Commercial Building Improvements & Repairs

List of Tables

2. About This Report
Table 2-1. Annual LVT Flooring Demand by Market & Application, 2020 - (million square feet & million dollars)
3. Overview
Table 3-1. LVT Flooring Demand, 2012 - 2022 (million square feet & million dollars)
Table 3-2. LVT Flooring Demand by Product, 2012, 2017, 2022, 2027, & (million square feet & million dollars)
Table 3-3. Annual LVT Flooring Demand by Product, 2019 - 2026 (million square feet & million dollars)
Table 3-4. LVT Flooring Demand by Market, 2012, 2017, 2022, 2027, & (million square feet)
Table 3-5. Annual LVT Flooring Demand by Market, 2019 - 2026 (million square feet)
Table 3-6. LVT Flooring Demand: New vs. Remodeling, 2012, 2017, 2022, 2027, & (million square feet)
Table 3-7. Annual LVT Flooring Demand: New vs. Remodeling, 2019 - (million square feet)
Table 3-8. LVT Flooring Product Prices, 2012, 2017, 2022, 2027, &(dollars per square foot)
Table 3-9. Annual LVT Flooring Product Prices, 2019 - 2026 (dollars per square foot)
5. Rigid Core LVT Flooring
Table 5-1. Rigid Core LVT Flooring Demand by Type, 2012, 2017, 2022, 2027, & (million square feet & million dollars)
Table 5-2. Annual Rigid Core LVT Flooring Demand by Type, 2019 - (million square feet & million dollars)
Table 5-3. SPC LVT Flooring Demand by Market & Application, 2012, 2017, 2022, 2027, & 2032 (million square feet & million dollars)
Table 5-4. Annual SPC LVT Flooring Demand by Market & Application, 2019 - (million square feet & million dollars)
Table 5-5. WPC LVT Flooring Demand by Market & Application, 2012, 2017, 2022, 2027, & 2032 (million square feet & million dollars)
Table 5-6. Annual WPC LVT Flooring Demand by Market & Application, 2019 - (million square feet & million dollars)
Table 5-7. Rigid Core LVT Flooring Demand by Market, 2012, 2017, 2022, 2027, &(million square feet)
Table 5-8. Annual Rigid Core LVT Flooring Demand by Market, 2019 - (million square feet)
Table 5-9. Rigid Core LVT Flooring Demand: New vs. Remodeling 2012, 2017, 2022 2027, & 2032 (million square feet)
Table 5-10. Annual Rigid Core LVT Flooring Demand: New vs. Remodeling, 2019 - (million square feet)
6. Flexible Core LVT Flooring
Table 6-1. Flexible Core LVT Flooring Demand by Type, 2012, 2017, 2022, 2027, & million square feet & million dollars
Table 6-2. Annual Flexible Core LVT Flooring Demand by Type, 2019 - million square feet & million dollars
Table 6-3. Glue Down LVT Flooring Demand by Market & Application, 2012, 2017, 2022, 2027, & 2032 (million square feet & million dollars)
Table 6-4. Annual Glue Down LVT Flooring Demand by Market & Application, 2019 - 2026 (million square feet & million dollars)
Table 6-5. Loose Lay LVT Flooring Demand by Market & Application, 2012, 2017, 2022, 2027, & 2032 (million square feet & million dollars)
Table 6-6. Annual Loose Lay LVT Flooring Demand by Market & Application, 2019 - million square feet & million dollars
Table 6-7. Flexible Click LVT Flooring Demand by Market & Application, 2012, 2017, 2022, 2027, & 2032 (million square feet & million dollars)
Table 6-8. Annual Flexible Click LVT Flooring Demand by Market & Application 2019 - 2026 (million square feet & million dollars)
Table 6-9. Flexible Core LVT Flooring Demand by Market, 2012, 2017, 2022, 2027, & 2032 (million square feet)
Table 6-10. Annual Flexible Core LVT Flooring Demand by Market, 2019 - (million square feet)
Table 6-11. Flexible Core LVT Flooring Demand: New vs. Remodeling, 2012, 2017, 2022, 2027, & 2032 (million square feet)
Table 6-12. Annual Flexible Core LVT Flooring Demand: New vs. Remodeling, 2019 - 2026 (million square feet)
7. Residential
Table 7-1. Residential LVT Flooring Demand: New vs. Remodeling, 2012, 2017, 2022, 2027, & 2032 (million square feet)
Table 7-2. Annual Residential LVT Flooring Demand: New vs. Remodeling, 2019 - (million square feet)
Table 7-3. New Residential LVT Flooring Demand by Product, 2012, 2017, 2022, 2027, & 2032 (million square feet)
Table 7-4. Annual New Residential LVT Flooring Demand by Product, 2019 - (million square feet)
Table 7-5. Residential Remodeling LVT Flooring Demand by Product, 2012, 2017, 2022, 2027, & 2032 (million square feet)
Table 7-6. Annual Residential Remodeling LVT Flooring Demand by Product, 2019 - (million square feet)
Table 7-7. Residential LVT Flooring Demand by Product, 2012, 2017, 2022, 2027, & (million square feet)
Table 7-8. Annual Residential LVT Flooring Demand by Product, 2019 - (million square feet)
Table 7-9. Residential LVT Flooring Demand by Housing Type, 2012, 2017, 2022, 2027, & 2032 (million square feet)
Table 7-10. Annual Residential LVT Flooring Demand by Housing Type, 2019 - (million square feet)
Table 7-11. Single-Family Housing LVT Flooring Demand by Product & Application, 2012, 2017, 2022, 2027, & 2032 (million square feet)
Table 7-12. Annual Single-Family Housing LVT Flooring Demand by Product & Application, 2019 - 2026 (million square feet)
Table 7-13. Multifamily Housing LVT Flooring Demand by Product & Application, 2012, 2017, 2022, 2027, & 2032 (million square feet)
Table 7-14. Annual Multifamily Housing LVT Flooring Demand by Product & Application 2019 - 2026 (million square feet)
8. Commercial
Table 8-1. Commercial LVT Flooring Demand: New vs. Remodeling, 2012, 2017, 2022, 2027, & 2032 (million square feet)
Table 8-2. Annual Commercial LVT Flooring Demand: New vs. Remodeling, 2019 - (million square feet)
Table 8-3. New Commercial LVT Flooring Demand by Product, 2012, 2017, 2022, 2027, & 2032 (million square feet)
Table 8-4. Annual New Commercial LVT Flooring Demand by Product, 2019 - (million square feet)
Table 8-5. Commercial Remodeling LVT Flooring Demand by Product, 2012, 2017, 2022, 2027, & 2032 (million square feet)
Table 8-6. Annual Commercial Remodeling LVT Flooring Demand by Product, 2019 - 2026 (million square feet)
Table 8-7. Commercial LVT Flooring Demand by Product, 2012, 2017, 2022, 2027, & 2032 (million square feet)
Table 8-8. Annual Commercial LVT Flooring Demand by Product, 2019 - (million square feet)
Table 8-9. Commercial LVT Flooring Demand by Building Type, 2012, 2017, 2022, 2027, & 2032 (million square feet)
Table 8-10. Annual Commercial LVT Flooring Demand by Building Type, 2019 - (million square feet)
Table 8-11. Office LVT Flooring Demand by Product & Application, 2012, 2017, 2022, 2027, & 2032 (million square feet)
Table 8-12. Annual Office LVT Flooring Demand by Product & Application, 2019 - (million square feet)
Table 8-13. Retail LVT Flooring Demand by Product & Application, 2012, 2017, 2022, 2027, & 2032 (million square feet)
Table 8-14. Annual Retail LVT Flooring Demand by Product & Application, 2019 - (million square feet)
Table 8-15. Hotel & Lodging LVT Flooring Demand by Product & Application, 2012, 2017, 2022, 2027, & 2032 (million square feet)
Table 8-16. Annual Hotel & Lodging LVT Flooring Demand by Product & Application, 2019 - 2026 (million square feet)
Table 8-17. Education LVT Flooring Demand by Product & Application, 2012, 2017, 2022, 2027, & 2032 (million square feet)
Table 8-18. Annual Education LVT Flooring Demand by Product & Application, 2019 - 2026 (million square feet)
Table 8-19. Healthcare LVT Flooring Demand by Product & Application, 2012, 2017, 2022, 2027, & 2032 (million square feet)
Table 8-20. Annual Healthcare LVT Flooring Demand by Product & Application, 2019 - 2026 (million square feet)
Table 8-21. Industrial LVT Flooring Demand by Product & Application, 2012, 2017, 2022, 2027, & 2032 (million square feet)
Table 8-22. Annual Industrial LVT Flooring Demand by Product & Application, 2019 - 2026 (million square feet)
Table 8-23. LVT Flooring Demand in Other Commercial Buildings by Product & Application, 2012, 2017, 2022, 2027, & 2032 (million square feet)
Table 8-24. Annual LVT Flooring Demand in Other Commercial Buildings by Product & Application, 2019 - 2026 (million square feet)
9. Appendix
Table 9-1. Relevant HS Codes
Table 9-2. Relevant NACE Codes
Table 9-3. Relevant NAICS & SIC Codes
Table 9-4. Macroeconomic Indicators, 2012, 2017, 2022, 2027, & 2032 (billion dollars)
Table 9-5. Population & Households, 2012, 2017, 2022, 2027, & 2032 (million persons)
Table 9-6. Building Construction Expenditures, 2012, 2017, 2022, 2027, & (billion 2012 dollars & billion dollars)
Table 9-7. Residential Building Construction Expenditures, 2012, 2017, 2022, 2027, & 2032 (billion 2012 dollars & billion dollars)
Table 9-8. Residential Improvement & Repair Expenditures, 2012, 2017, 2022, 2027, & 2032 (billion 2012 dollars & billion dollars)
Table 9-9. Commercial Building Construction Expenditures, 2012, 2017, 2022, 2027, & 2032 (billion 2012 dollars & billion dollars)
Table 9-10. Commercial Building Improvement & Repair Expenditures, 2012, 2017, 2022, 2027, & 2032 (billion 2012 dollars & billion dollars)

List of Figures

1. Executive Summary
Figure 1-1. US Luxury Vinyl Tile Flooring Market Outlook
2. About This Report
Figure 2-1. LVT Flooring Demand, 2020 - 2024 (million square feet & million dollars)
3. Overview
Figure 3-1. LVT Flooring Demand, 2000 - 2022 (million square feet)
Figure 3-2. LVT Flooring Demand by Product, 2012, 2017, 2022, 2027, & (million square feet)
Figure 3-3. LVT Flooring Demand by Market, 2012, 2017, 2022, 2027, & (million square feet)
Figure 3-4. LVT Flooring Product Prices, 2012 - 2027 (dollars per square foot)
Figure 3-5. Comparative Volume Growth: LVT Flooring & Competitive Products, 2022 - 2027 (% CAGR)
Figure 3-6. LVT Flooring Market Share by Company, 2022 (billion dollars)
4. Factors Impacting LVT Flooring Demand
Figure 4-1. Building Construction Outlook, 2019 - 2027 (billion 2012 dollars)
5. Rigid Core LVT Flooring
Figure 5-1. Rigid Core LVT Flooring Demand by Type, 2012, 2017, 2022, 2027, & (million square feet)
Figure 5-2. Rigid Core LVT Flooring Demand by Market, 2012, 2017, 2022, 2027, & (million square feet)
6. Flexible Core LVT Flooring
Figure 6-1. Flexible Core LVT Flooring: Product Examples
Figure 6-2. Flexible Core LVT Flooring Demand by Type, 2012, 2017, 2022, 2027, & (million square feet)
Figure 6-3. Flexible Core LVT Flooring Demand by Market, 2012, 2017, 2022, 2027, & 2032 (million square feet)
7. Residential
Figure 7-1. Residential LVT Flooring Demand by Product, 2012, 2017, 2022, 2027, & 2032 (million square feet)
Figure 7-2. Residential LVT Flooring Demand by Housing Type, 2012, 2017, 2022, 2027, & 2032 (million square feet)
8. Commercial
Figure 8-1. Commercial LVT Flooring Demand by Product, 2012, 2017, 2022, 2027, & 2032 (million square feet)
Figure 8-2. Commercial LVT Flooring Demand by Building Type, 2012, 2017, 2022, 2027, & 2032 (million square feet)

Methodology

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Demand for luxury vinyl tile (LVT) flooring in the US is forecast to increase 8.3% per year to 12.5 billion square feet in 2027, supported by:

Although WPC is the most expensive type of LVT flooring, its usage will continue to rise at a rapid rate because of its product and performance properties, including:

Table of Contents

Methodology

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