The Apparel Market in France to 2028 report offers comprehensive insight and analysis of the France apparel market, the major players, the key trends, and consumer attitudes.
In 2023, France's apparel market declined by 2.2% to EUR 50.4bn, with volumes declining by 6.4%, primarily due to inflationary pressures affecting consumers’ purchasing power. It is expected to rebound in 2024, though with consumers’ finances taking time to recover, this growth will still be driven by higher prices. The market’s growth is expected to strengthen slightly again in 2025, and between 2023 and 2028, it is forecast to experience a CAGR of 2.1% to reach EUR 56.0bn.
In 2023, France's apparel market declined by 2.2% to EUR 50.4bn, with volumes declining by 6.4%, primarily due to inflationary pressures affecting consumers’ purchasing power. It is expected to rebound in 2024, though with consumers’ finances taking time to recover, this growth will still be driven by higher prices. The market’s growth is expected to strengthen slightly again in 2025, and between 2023 and 2028, it is forecast to experience a CAGR of 2.1% to reach EUR 56.0bn.
Scope
- Growth in the apparel market in France is expected to slow between 2025 and 2028, as shoppers increasingly move towards shopping secondhand and having capsule wardrobes.
- In 2023, the online apparel market in France declined by 4.9% to reach EUR 10.4bn. This was an underperformance of total apparel, due to shoppers returning to physical stores for in person shopping experiences post-pandemic.
- Zara remains the largest brand in France, with its market share rising 0.4ppts to 4.2% in 2023, driven by its exciting designs, fast reaction to trends and robust multichannel proposition.
Reasons to Buy
- Understand where the demand lies within the France Apparel market across various price positionings, categories, and brands, to allow you to maximise customer acquisition.
- Learn how continued inflationary challenges will impact the France Apparel market, and which players are most at threat from changing consumer habits.
- Identify the key approaches brands are taking to stand out in the France Apparel market, and how you can adapt these to fit your own business.
Table of Contents
- EXECUTIVE SUMMARY
- France Apparel Market Drivers
- France Apparel Market Inhibitors
- Economic Background
- FRANCE APPAREL MARKET TO 2028
- France Apparel Market 2018-2028
- FRANCE APPAREL MARKET: CATEGORY PERFORMANCE TO 2028
- France Apparel Market by Category, 2018, 2023 & 2028
- France Clothing Categories 2018-2028
- France Footwear Categories 2018-2028
- France Accessories Category 2018-2028
- France Apparel Market by Price Positioning, 2023, 2024 & 2028
- France Sportswear Market 2018-2028
- FRANCE APPAREL MARKET: CHANNEL PERFORMANCE TO 2028
- France Online Apparel Market 2018-2028
- France Online vs Offline Channel Growth 2018-2028
- France Apparel Market by Channel, 2023 & 2028
- CONSUMERS
- Apparel Spending Changes by Demographic in H1 2024
- Style Preferences
- Online & Social Media Attitudes
- Apparel Purchase Frequency
- Apparel Purchase Drivers
- Apparel Purchase Inspirations
- Fashion Preferences & Attitudes
- Sustainability & Ethical Concerns
- COMPETITVE LANDSCAPE: BRANDS
- Top 10 France Apparel Market Shares 2021-2023
- Top 10: Winners & Losers 2024 Outlook
- Brand Profiles
- Gemo
- Jules
- Hermès
- METHODOLOGY, DEFINITIONS AND CONTACTS
- Clothing: Winning and Losing Product Segments, 2023-2028 CAGR (%)
- Footwear: Winning and Losing Product Segments, 2023-2028 CAGR (%)
- Accessories: Winning and Losing Product Segments, 2023-2028 CAGR (%)
- Real GDP (EUR billion) and annual growth (%)
- Nominal GDP (EUR billion) and annual growth (%)
- Real GDP per capita (EUR) and annual growth (%)
- Consumer price inflation (%)
- Population (millions) and annual growth (%)
- Population by age group (%)
- Population by rural-urban split (%)
- Employed people (millions) and unemployment rate (%)
- France Apparel Market Value, 2018, 2023 & 2028 (EUR bn) with CAGR (%)
- France Apparel Market Value (EUR bn) and Volumes (m units) 2018-2028, with Annual Growth (%)
- Category Shares within the France Apparel Market (%) 2018, 2023 & 2028
- Clothing: Market Value (EUR bn) by Category, 2018, 2023, 2024 & 2028, with 2023-2028 CAGR (%)
- Footwear: Market Value (EUR bn) by Category, 2018, 2023, 2024 & 2028, with 2023-2028 CAGR (%)
- Accessories: Market Value (EUR bn) by Category, 2018, 2023, 2024 & 2028, with 2023-2028 CAGR (%)
- France Apparel Market by Price Positioning, 2023, 2024 & 2028
- France Sportswear Market (EUR bn) with Annual Growth (%), 2018-2028
- France Online Apparel Market (EUR bn) 2018-2028 and Online Penetration (%)
- Online, Offline & Total Apparel Annual Growth in France (%), 2018-2028
- France Apparel Market by Channel Share (%) 2023 & 2028
- French consumers that planned to spend more or less on apparel in H1 2024 by demographic
- Styles purchased by French apparel shoppers
- Agreement and disagreement with statements regarding online shopping and social media
- How frequently French consumers purchase apparel
- What is important to French shoppers when purchasing apparel
- What inspires French consumers’ apparel purchases
- Agreement and disagreement with statements regarding fashion preferences and attitudes
- Agreement and disagreement with statements regarding Sustainability & Ethical Concerns
- Top 10 France Apparel Brands by Market Share (%), 2021, 2022 & 2023, with Change in Share 2021-2023
- Gemo Apparel Market Share in France (%) 2018-2023
- Jules Apparel Market Share in France (%) 2018-2023
- Hermes Apparel Market Share in France (%) 2018-2023
