The 2024 Winners and Losers in the Global Apparel Market report includes analysis of the performance of the key global apparel players, with 2024 market share estimates.
Shein is expected to have the biggest share growth in 2024, rising 0.30ppts to 1.56%, as its low prices and wide product offering continues to appeal to consumers globally. Other winners include Uniqlo, Skechers and Zara, while Nike, Gucci and H&M are expected to lose share.
Shein is expected to have the biggest share growth in 2024, rising 0.30ppts to 1.56%, as its low prices and wide product offering continues to appeal to consumers globally. Other winners include Uniqlo, Skechers and Zara, while Nike, Gucci and H&M are expected to lose share.
Scope
- Fast fashion brands continue to thrive. Sportswear specialists focusing on lifestyle credentials come out on top. Luxury players hit by slowdown among aspirational shoppers. Global brands with American heritage struggle with international desirability.
Reasons to Buy
- Understand which are the winning and losing players in the global apparel market. Access estimates of 2024 market shares for the top 20 global apparel brands.
Table of Contents
- Summary
- Top 20 Global Apparel Brands: Market Shares 2022-2024
- Methodology
- Contacts
2024 Brand Outlooks - Winning Share
2024 Brand Outlooks - Stable Share
2024 Brand Outlooks - Losing Share
List of Figures
- Top 20 Global Apparel Brands by Market Share (%), 2022, 2023 & 2024(f) with Change in Share 2023-2024 (ppts) (1-10)
- Top 20 Global Apparel Brands by Market Share (%), 2022, 2023 & 2024(f) with Change in Share 2023-2024 (ppts) (11-20)
