Online Cosmetics Market Report 2025

This Online Cosmetics market report provides a comprehensive analysis of the market’s characteristics, size, and growth, including segmentation, regional and country-level breakdowns, competitive landscape, market shares, trends, and strategies. It also tracks historical and forecasted market growth across various geographies.

The online cosmetics market size has grown strongly in recent years. It will grow from $13.36 billion in 2024 to $14.62 billion in 2025 at a compound annual growth rate (CAGR) of 9.4%. The growth in the historic period can be attributed to a rise in smartphone adoption, rise in home delivery services, increasing popularity of at-home beauty treatments, growth in awareness of product ingredients and benefits, and rise in the number of online beauty tutorials.

The online cosmetics market size is expected to see strong growth in the next few years. It will grow to $20.7 billion in 2029 at a compound annual growth rate (CAGR) of 9.1%. The growth in the forecast period can be attributed to increasing consumer preference for online shopping, increasing demand for personalized beauty products, increasing adoption of e-commerce platforms, increasing investment in digital marketing by beauty brands, and increasing internet penetration. Major trends in the forecast period include technological advancements, virtual try-on technology, AI and machine learning, anti-aging products, and digital payments.

The growth of the online cosmetics market is anticipated to accelerate due to increasing internet penetration. This term describes the degree of internet access available to a population in a specific area, usually represented as a percentage. Factors contributing to greater internet penetration include expanded broadband and mobile networks, government initiatives, affordable services and devices, technological progress, public-private collaborations, digital literacy efforts, relevant content and services, and overall economic advancement. The rise in internet usage has transformed the cosmetics industry by making it more accessible, informative, and convenient for consumers globally. For example, in February 2024, the International Telecommunication Union, a specialized agency based in Switzerland, reported that the number of internet users increased from 5.1 billion in 2022 to 5.4 billion in 2023. This growing internet penetration is fueling the expansion of the online cosmetics market.

Leading companies in the online cosmetics sector are focusing on creating innovative products, such as cosmetics tailored for Gen Z men, to address changing consumer preferences and demographic trends. These products are designed specifically for younger male consumers born between 1997 and 2012, catering to their skincare, grooming, and self-expression needs. For instance, in December 2022, Kao Corporation, a Japan-based chemical and cosmetics company, introduced UNLICS, a brand targeting Gen Z men who seek beauty beyond personal grooming. The launch of the UNLICS online retail site enhances accessibility and encourages direct engagement, allowing consumers to explore and refine their care routines with confidence. The brand aims to empower young men in their self-expression journey, emphasizing inclusivity and authenticity with a diverse range of products suited for various skin types and needs.

In April 2024, Clariant, a Switzerland-based manufacturer of cosmetic products, acquired Lucas Meyer Cosmetics for $810 million. This acquisition is part of Clariant's strategy to broaden its specialty chemicals portfolio, with a particular focus on the cosmetics sector. Lucas Meyer Cosmetics Canada Inc., based in Canada, produces and markets innovative ingredients for the cosmetics and personal care industries.

Major companies operating in the online cosmetics market are LVMH Moët Hennessy Louis Vuitton SE, Johnson & Johnson, Parfums Christian Dior, L'Oréal S.A., Chanel S.A., Hermès International S.A., Kao Corporation, Shiseido Company Limited, Avon Products Inc., Clinique Laboratories LLC, Amorepacific Corporation, Clarins Group, Kosé Corporation, MAC Cosmetics, L'Occitane Groupe S.A., Elizabeth Arden Inc., Fenty Beauty by Rihanna, e.l.f. Cosmetics, Anastasia Beverly Hills LLC, Kiehl's LLC, Charlotte Tilbury Beauty Ltd., Bobbi Brown Professional Cosmetics Inc., NARS Cosmetics, SK-II, Kylie Cosmetics LLC.

North America was the largest region in the online cosmetics market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the online cosmetics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the online cosmetics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Online cosmetics are beauty and personal care products available for purchase through the internet. This category includes a broad spectrum of items that can be bought via websites and mobile apps. Shopping online provides ease, a wide selection of products, and often better pricing, revolutionizing the global cosmetics market. Online cosmetics offer a practical and varied shopping experience for those seeking beauty and personal care items.

The primary categories of online cosmetics are skincare, fragrance, makeup, hair care, sun care, and bath and shower products. Skincare includes items such as creams, lotions, serums, and cleansers aimed at cleansing, moisturizing, and protecting the skin. These products address different skin types and concerns, enhancing skin health and appearance. They are available in both mass and premium segments and can be purchased through company websites, retail sites, and are applicable to both men and women.

The online cosmetics market research report is one of a series of new reports that provides online cosmetics market statistics, including the online cosmetics industry global market size, regional shares, competitors with an online cosmetics market share, detailed online cosmetics market segments, market trends, and opportunities, and any further data you may need to thrive in the online cosmetics industry. This online cosmetics research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The online cosmetics market includes revenues earned by entities by providing services such as personalized recommendations, online consultations, subscription services, and product browsing and discovery and related natural and organic beauty products, travel and sample size products, and bath and body products. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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