This Inbound Call Tracking Software market report provides a comprehensive analysis of the market’s characteristics, size, and growth, including segmentation, regional and country-level breakdowns, competitive landscape, market shares, trends, and strategies. It also tracks historical and forecasted market growth across various geographies.
The inbound call tracking software market size has grown exponentially in recent years. It will grow from $2.36 billion in 2024 to $2.85 billion in 2025 at a compound annual growth rate (CAGR) of 21%. The growth in the historic period can be attributed to increasing mobile phone usage, raised consumer adoption, rapid expansion of smartphone features, focusing on augmented reality (AR) and virtual reality (VR), and increasing integration with smart home devices.
The inbound call tracking software market size is expected to see exponential growth in the next few years. It will grow to $6.04 billion in 2029 at a compound annual growth rate (CAGR) of 20.6%. The growth in the forecast period can be attributed to rising adoption of 5G technology, development of artificial intelligence (AI)-powered personalization, advancements in mobile gaming and entertainment, the rising popularity of cloud-based solutions, and exponential popularity of digital and offline marketing campaigns. Major trends in the forecast period include integration with advanced call routing and interactive voice response (IVR) systems, real-time call monitoring, voice recognition technology, mobile optimization, and amalgamation with customer relationship management (CRM) products.
The growth of the inbound call-tracking software market is anticipated to be driven by the increasing use of mobile phones. This rise in mobile phone usage is fueled by advancements in technology, affordability, and the growing need for connectivity and mobile services. Mobile call tracking software helps businesses analyze call data, refine marketing strategies, and improve customer service. For example, a February 2024 report by Uswitch, a UK price comparison and switching website, indicates that nearly all UK adults aged 16-24 now own a smartphone, with almost 40% using their devices for gaming. Additionally, by March 2022, the number of active mobile subscriptions in the UK had exceeded 83 million. This growing mobile phone usage is thus accelerating the expansion of the inbound call-tracking software market.
Key players in the inbound call tracking software sector are concentrating on developing sophisticated solutions, such as those in the call analytics field, to boost engagement and conversion rates. Call analytics involves analyzing data from voice interactions, mainly phone calls, to gain insights that can help businesses enhance their operations, marketing, and customer service. For instance, in April 2024, CallRail Inc., a US company specializing in call tracking software, introduced CallRail Labs, an innovation program aimed at advancing artificial intelligence in collaboration with small and medium-sized businesses (SMBs). This program is designed to involve customers in shaping AI solutions for real-world challenges, thus improving CallRail's AI-powered lead intelligence platform.
In August 2024, CallRail Inc., a US-based software company, formed a partnership with ServiceTitan Inc. for an undisclosed amount. This collaboration aims to improve marketing ROI for home service businesses by offering comprehensive lead tracking and conversion insights through a unified dashboard. ServiceTitan Inc. is also a US-based software company.
Major companies operating in the inbound call tracking software market are AddSource by Dialero Company, Invoca Inc., CallRail Inc., CallFire Inc., Marchex Inc., CallSource Inc., Salesken Ltd., ResponseTap Limited, CallTrackingMetrics LLC, Infinity Tracking Limited., Ringostat, NinjaCat Inc., Revenue.io, Convirza, Hot Prospector, Retreaver Inc., Call Tracker LLC, Ringba, CallerInsight.com Inc., Calltracks Ltd., Novocall.
North America was the largest region in the inbound call tracking software market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the inbound call tracking software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the inbound call tracking software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Inbound call tracking software helps businesses monitor and analyze incoming phone calls from customers or potential clients. It generally offers features to track call sources, examine caller demographics and behavior, and evaluate the effectiveness of marketing campaigns or advertisements driving these calls.
Inbound call tracking software comes in two main types cloud-based and web-based. Cloud-based software is hosted online and helps track and analyze incoming calls to improve marketing effectiveness and customer engagement. This software is suitable for both large enterprises and small to medium-sized businesses (SMEs) and is used in various sectors, including automotive and transportation, banking, financial services and insurance, construction and real estate, consumer goods and retail, education, energy and utilities, government and public sector, healthcare and life sciences, information technology, and more.
The inbound call tracking software market research report is one of a series of new reports that provides inbound call tracking software market statistics, including the inbound call tracking software industry's global market size, regional shares, competitors with an inbound call tracking software market share, detailed inbound call tracking software market segments, market trends and opportunities, and any further data you may need to thrive in the inbound call tracking software industry. This inbound call tracking software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The inbound call tracking software market includes revenues earned by entities by providing services such as call analytics, caller identification, and call recording and monitoring. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
The inbound call tracking software market size has grown exponentially in recent years. It will grow from $2.36 billion in 2024 to $2.85 billion in 2025 at a compound annual growth rate (CAGR) of 21%. The growth in the historic period can be attributed to increasing mobile phone usage, raised consumer adoption, rapid expansion of smartphone features, focusing on augmented reality (AR) and virtual reality (VR), and increasing integration with smart home devices.
The inbound call tracking software market size is expected to see exponential growth in the next few years. It will grow to $6.04 billion in 2029 at a compound annual growth rate (CAGR) of 20.6%. The growth in the forecast period can be attributed to rising adoption of 5G technology, development of artificial intelligence (AI)-powered personalization, advancements in mobile gaming and entertainment, the rising popularity of cloud-based solutions, and exponential popularity of digital and offline marketing campaigns. Major trends in the forecast period include integration with advanced call routing and interactive voice response (IVR) systems, real-time call monitoring, voice recognition technology, mobile optimization, and amalgamation with customer relationship management (CRM) products.
The growth of the inbound call-tracking software market is anticipated to be driven by the increasing use of mobile phones. This rise in mobile phone usage is fueled by advancements in technology, affordability, and the growing need for connectivity and mobile services. Mobile call tracking software helps businesses analyze call data, refine marketing strategies, and improve customer service. For example, a February 2024 report by Uswitch, a UK price comparison and switching website, indicates that nearly all UK adults aged 16-24 now own a smartphone, with almost 40% using their devices for gaming. Additionally, by March 2022, the number of active mobile subscriptions in the UK had exceeded 83 million. This growing mobile phone usage is thus accelerating the expansion of the inbound call-tracking software market.
Key players in the inbound call tracking software sector are concentrating on developing sophisticated solutions, such as those in the call analytics field, to boost engagement and conversion rates. Call analytics involves analyzing data from voice interactions, mainly phone calls, to gain insights that can help businesses enhance their operations, marketing, and customer service. For instance, in April 2024, CallRail Inc., a US company specializing in call tracking software, introduced CallRail Labs, an innovation program aimed at advancing artificial intelligence in collaboration with small and medium-sized businesses (SMBs). This program is designed to involve customers in shaping AI solutions for real-world challenges, thus improving CallRail's AI-powered lead intelligence platform.
In August 2024, CallRail Inc., a US-based software company, formed a partnership with ServiceTitan Inc. for an undisclosed amount. This collaboration aims to improve marketing ROI for home service businesses by offering comprehensive lead tracking and conversion insights through a unified dashboard. ServiceTitan Inc. is also a US-based software company.
Major companies operating in the inbound call tracking software market are AddSource by Dialero Company, Invoca Inc., CallRail Inc., CallFire Inc., Marchex Inc., CallSource Inc., Salesken Ltd., ResponseTap Limited, CallTrackingMetrics LLC, Infinity Tracking Limited., Ringostat, NinjaCat Inc., Revenue.io, Convirza, Hot Prospector, Retreaver Inc., Call Tracker LLC, Ringba, CallerInsight.com Inc., Calltracks Ltd., Novocall.
North America was the largest region in the inbound call tracking software market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the inbound call tracking software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the inbound call tracking software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Inbound call tracking software helps businesses monitor and analyze incoming phone calls from customers or potential clients. It generally offers features to track call sources, examine caller demographics and behavior, and evaluate the effectiveness of marketing campaigns or advertisements driving these calls.
Inbound call tracking software comes in two main types cloud-based and web-based. Cloud-based software is hosted online and helps track and analyze incoming calls to improve marketing effectiveness and customer engagement. This software is suitable for both large enterprises and small to medium-sized businesses (SMEs) and is used in various sectors, including automotive and transportation, banking, financial services and insurance, construction and real estate, consumer goods and retail, education, energy and utilities, government and public sector, healthcare and life sciences, information technology, and more.
The inbound call tracking software market research report is one of a series of new reports that provides inbound call tracking software market statistics, including the inbound call tracking software industry's global market size, regional shares, competitors with an inbound call tracking software market share, detailed inbound call tracking software market segments, market trends and opportunities, and any further data you may need to thrive in the inbound call tracking software industry. This inbound call tracking software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The inbound call tracking software market includes revenues earned by entities by providing services such as call analytics, caller identification, and call recording and monitoring. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
Table of Contents
1. Executive Summary2. Inbound Call Tracking Software Market Characteristics3. Inbound Call Tracking Software Market Trends and Strategies4. Inbound Call Tracking Software Market - Macro Economic Scenario Including the Impact of Interest Rates, Inflation, Geopolitics, and the Recovery from COVID-19 on the Market32. Global Inbound Call Tracking Software Market Competitive Benchmarking and Dashboard33. Key Mergers and Acquisitions in the Inbound Call Tracking Software Market34. Recent Developments in the Inbound Call Tracking Software Market
5. Global Inbound Call Tracking Software Growth Analysis and Strategic Analysis Framework
6. Inbound Call Tracking Software Market Segmentation
7. Inbound Call Tracking Software Market Regional and Country Analysis
8. Asia-Pacific Inbound Call Tracking Software Market
9. China Inbound Call Tracking Software Market
10. India Inbound Call Tracking Software Market
11. Japan Inbound Call Tracking Software Market
12. Australia Inbound Call Tracking Software Market
13. Indonesia Inbound Call Tracking Software Market
14. South Korea Inbound Call Tracking Software Market
15. Western Europe Inbound Call Tracking Software Market
16. UK Inbound Call Tracking Software Market
17. Germany Inbound Call Tracking Software Market
18. France Inbound Call Tracking Software Market
19. Italy Inbound Call Tracking Software Market
20. Spain Inbound Call Tracking Software Market
21. Eastern Europe Inbound Call Tracking Software Market
22. Russia Inbound Call Tracking Software Market
23. North America Inbound Call Tracking Software Market
24. USA Inbound Call Tracking Software Market
25. Canada Inbound Call Tracking Software Market
26. South America Inbound Call Tracking Software Market
27. Brazil Inbound Call Tracking Software Market
28. Middle East Inbound Call Tracking Software Market
29. Africa Inbound Call Tracking Software Market
30. Inbound Call Tracking Software Market Competitive Landscape and Company Profiles
31. Inbound Call Tracking Software Market Other Major and Innovative Companies
35. Inbound Call Tracking Software Market High Potential Countries, Segments and Strategies
36. Appendix
Executive Summary
Inbound Call Tracking Software Global Market Report 2025 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on inbound call tracking software market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase:
- Gain a truly global perspective with the most comprehensive report available on this market covering 15 geographies.
- Assess the impact of key macro factors such as conflict, pandemic and recovery, inflation and interest rate environment and the 2nd Trump presidency.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market shares.
- Benchmark performance against key competitors.
- Suitable for supporting your internal and external presentations with reliable high quality data and analysis
- Report will be updated with the latest data and delivered to you along with an Excel data sheet for easy data extraction and analysis.
- All data from the report will also be delivered in an excel dashboard format.
Description
Where is the largest and fastest growing market for inbound call tracking software ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The inbound call tracking software market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include: the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:
1) By Type: Cloud-Based; Web-Based2) By Application: Large Enterprises; Small and Medium-Sized Enterprises (SMEs)
3) By Industry: Automotive and Transportation; Banking, Financial Services and Insurance; Building, Construction and Real Estate; Consumer Goods and Retail; Education; Energy and Utilities; Government and Public Sector; Healthcare and Life Sciences; Information Technology; Other Industries
Subsegments
1) By Cloud-Based: Hosted Cloud Solutions; SaaS (Software as a Service) Solutions2) By Web-Based: Browser-Based Platforms; Web Application Solutions
Key Companies Mentioned: AddSource by Dialero Company; Invoca Inc.; CallRail Inc.; CallFire Inc.; Marchex Inc.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Companies Mentioned
The major companies featured in this Inbound Call Tracking Software market report include:- AddSource by Dialero Company
- Invoca Inc.
- CallRail Inc.
- CallFire Inc.
- Marchex Inc.
- CallSource Inc.
- Salesken Ltd.
- ResponseTap Limited
- CallTrackingMetrics LLC
- Infinity Tracking Limited.
- Ringostat
- NinjaCat Inc.
- Revenue.io
- Convirza
- Hot Prospector
- Retreaver Inc.
- Call Tracker LLC
- Ringba
- CallerInsight.com Inc.
- Calltracks Ltd.
- Novocall
Table Information
Report Attribute | Details |
---|---|
No. of Pages | 200 |
Published | April 2025 |
Forecast Period | 2025 - 2029 |
Estimated Market Value ( USD | $ 2.85 Billion |
Forecasted Market Value ( USD | $ 6.04 Billion |
Compound Annual Growth Rate | 20.6% |
Regions Covered | Global |
No. of Companies Mentioned | 22 |