Exhibition Organizing Market Report 2026

The exhibition organizing market size has grown steadily in recent years. It will grow from $33.66 billion in 2025 to $35.32 billion in 2026 at a compound annual growth rate (CAGR) of 4.9%. The growth in the historic period can be attributed to growth of global trade fairs and conventions, expansion of exhibition infrastructure, increasing corporate marketing expenditures, rising importance of face-to-face networking platforms, development of specialized exhibition venues.

The exhibition organizing market size is expected to see steady growth in the next few years. It will grow to $42.59 billion in 2030 at a compound annual growth rate (CAGR) of 4.8%. The growth in the forecast period can be attributed to increasing integration of virtual and physical event formats, rising demand for personalized attendee experiences, expansion of international exhibition tourism, growing focus on sustainability standards in events, increasing use of analytics for event optimization. Major trends in the forecast period include increasing adoption of hybrid and virtual exhibitions, growing use of immersive digital experience tools, rising focus on sustainable event management practices, expansion of data-driven attendee engagement strategies, increasing demand for large-scale international exhibitions.

The growing number of business travelers is expected to drive the expansion of the exhibition organizing market in the coming years. Business travelers are individuals who travel for work-related purposes rather than personal or leisure activities. This increase is driven by the globalization of businesses and the rising need for face-to-face meetings and networking opportunities. Exhibition organizing plays a vital role for business travelers by enabling networking, showcasing innovations, and encouraging partnerships within various industries. For example, in January 2023, the Global Business Travel Association, a U.S.-based business travel industry group, reported that three in four travel managers (78%) anticipated their companies would take significantly more (22%) or more (55%) business trips in 2023 compared with 2022. Therefore, the rising number of business travelers is fueling growth in the exhibition organizing market.

Leading companies in the exhibition organizing sector are focusing on innovative exhibition formats, such as art exhibitions, to enhance their market position. Art exhibitions are organized displays of artworks, typically hosted in galleries, museums, or cultural venues, to showcase the work of artists, themes, or artistic movements. For instance, in November 2023, the Terra Foundation for American Art, a U.S.-based nonprofit, introduced a new citywide initiative called Art Design Chicago. This initiative, running from fall 2023 to 2025, aims to celebrate the city's artistic heritage and creative communities through various events and exhibitions. It also seeks to foster collaboration among cultural practitioners, stimulate expansive narratives about Chicago art and design, and strengthen the local visual art scene. Art Design Chicago will feature the work of numerous artists through partnerships with over 50 art-focused organizations across 30 neighborhoods.

In March 2023, Providence Equity Partners, a U.S.-based private equity firm, acquired Hyve Group for $579 million. This acquisition allows Providence Equity to capitalize on the growing events industry, utilize its existing investments and expertise, and support Hyve Group's expansion plans. Hyve Group, a UK-based events company, manages a diverse portfolio of trade shows and exhibitions across various industries and regions.

Major companies operating in the exhibition organizing market are Reed Exhibitions, Informa Markets, GL Events, Ascential plc, MCH Group, Emerald Expositions, Messe München, Clarion Events, Fiera Milano SpA, NürnbergMesse, Artexis Easyfairs, Comexposium, dmg events, Hyve Group, Tüyap Fairs and Exhibitions Organization Inc., Koelnmesse, RAI Amsterdam, Fira Barcelona, Pico Global, Tarsus Group, Messe Düsseldorf, Messe Frankfurt, ITE Group, Korea Trade-Investment Promotion Agency (KOTRA)

North America was the largest region in the exhibition organizing market in 2025. The regions covered in the exhibition organizing market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the exhibition organizing market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The exhibition organizing market includes revenues earned by entities by providing services such as venue selection, booth design, participant coordination, marketing, and visitor engagement. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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