Exhibition Organizing Market Report 2025

This Exhibition Organizing market report provides a comprehensive analysis of the market’s characteristics, size, and growth, including segmentation, regional and country-level breakdowns, competitive landscape, market shares, trends, and strategies. It also tracks historical and forecasted market growth across various geographies.

The exhibition organizing market size has grown strongly in recent years. It will grow from $32.14 billion in 2024 to $33.88 billion in 2025 at a compound annual growth rate (CAGR) of 5.4%. The growth in the historic period can be attributed to economic growth, globalization, industry-specific growth, government support and policies, and urbanization.

The exhibition organizing market size is expected to see strong growth in the next few years. It will grow to $41.23 billion in 2029 at a compound annual growth rate (CAGR) of 5%. The growth in the forecast period can be attributed to digital transformation, economic growth, industry-specific trends, globalization, and government initiatives. Major trends in the forecast period include hybrid events, technological integration, sustainability practices, health and safety measures, data-driven insights, and personalization.

The growth of the exhibition organizing market is expected to be driven by the rising number of business travelers. Business travelers are those who journey for work-related reasons rather than personal or leisure purposes. This increase is largely due to the globalization of business and the growing demand for face-to-face meetings and networking opportunities. Organizing exhibitions is essential for business travelers as it supports networking, showcases new innovations, and fosters industry partnerships. For example, the Office for National Statistics reported in May 2023 that business visits to and from the UK reached 5.14 million in 2022, up from 1.22 million in 2021. This rise in business travel is contributing to the expansion of the exhibition organizing market.

Leading companies in the exhibition organizing sector are focusing on innovative exhibition formats, such as art exhibitions, to enhance their market position. Art exhibitions are organized displays of artworks, typically hosted in galleries, museums, or cultural venues, to showcase the work of artists, themes, or artistic movements. For instance, in November 2023, the Terra Foundation for American Art, a U.S.-based nonprofit, introduced a new citywide initiative called Art Design Chicago. This initiative, running from fall 2023 to 2025, aims to celebrate the city's artistic heritage and creative communities through various events and exhibitions. It also seeks to foster collaboration among cultural practitioners, stimulate expansive narratives about Chicago art and design, and strengthen the local visual art scene. Art Design Chicago will feature the work of numerous artists through partnerships with over 50 art-focused organizations across 30 neighborhoods.

In March 2023, Providence Equity Partners, a U.S.-based private equity firm, acquired Hyve Group for $579 million. This acquisition allows Providence Equity to capitalize on the growing events industry, utilize its existing investments and expertise, and support Hyve Group's expansion plans. Hyve Group, a UK-based events company, manages a diverse portfolio of trade shows and exhibitions across various industries and regions.

Major players in the exhibition organizing market are Reed Exhibitions, Informa Markets, GL Events, Ascential plc, MCH Group, Emerald Expositions, Messe München, Clarion Events, Fiera Milano SpA, NürnbergMesse, Artexis Easyfairs, Comexposium, dmg events, Hyve Group, Tüyap Fairs and Exhibitions Organization Inc., Koelnmesse, RAI Amsterdam, Fira Barcelona, Pico Global, Tarsus Group, Messe Düsseldorf, Messe Frankfurt, ITE Group, and Korea Trade-Investment Promotion Agency (KOTRA).

North America was the largest region in the exhibition organizing market in 2024. The regions covered in exhibition organizing report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the exhibition organizing market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Exhibition organizing involves the planning, coordination, and management of events where various items of interest are presented to a specific audience. These exhibitions can cover diverse topics, including art, technology, industry, and culture. The primary aim is to create engaging and informative experiences that attract visitors, highlight innovations or artworks, enable networking opportunities, and support cultural or commercial goals.

Exhibitions are categorized by their size into 5,000-20,000 square meters (sqm), 20,000-100,000 square meters (sqm), and more than 100,000 square meters (sqm). Spaces of 5,000-20,000 square meters are typically used for smaller, more specialized events. Various applications include commercial, art, and academic exhibitions, serving industries such as education, career fairs, art and culture, health and wellness, and entertainment and media.

The exhibition organizing market research report is one of a series of new reports that provides exhibition organizing market statistics, including exhibition organizing industry global market size, regional shares, competitors with an exhibition organizing market share, detailed exhibition organizing market segments, market trends, and opportunities, and any further data you may need to thrive in the exhibition organizing industry. This exhibition organizing market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The exhibition organizing market includes revenues earned by entities by providing services such as venue selection, booth design, participant coordination, marketing, and visitor engagement. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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