The meetings, incentives, conferences, and exhibitions (mice) market size has grown strongly in recent years. It will grow from $1.05 trillion in 2025 to $1.14 trillion in 2026 at a compound annual growth rate (CAGR) of 8.4%. The growth in the historic period can be attributed to corporate globalization expansion, growth of international trade shows, demand for face-to-face business networking, tourism infrastructure development, association-led conferences.
The meetings, incentives, conferences, and exhibitions (mice) market size is expected to see strong growth in the next few years. It will grow to $1.55 trillion in 2030 at a compound annual growth rate (CAGR) of 7.9%. The growth in the forecast period can be attributed to rise of hybrid corporate events, demand for sustainable event formats, advanced event analytics adoption, expansion of emerging business hubs, growth of incentive travel programs. Major trends in the forecast period include hybrid and virtual event models, data-driven event planning, sustainable and carbon neutral events, experience-centric event design, technology-enabled networking platforms.
The rise in business travel worldwide is expected to drive the growth of the meetings, incentives, conferences, and exhibitions (MICE) market in the coming years. Business trips involve employees or professionals traveling to different locations on behalf of their organizations to carry out work-related activities such as meetings, conferences, client engagements, and other professional responsibilities. MICE events play a key role in supporting business travel by offering strong networking opportunities, enabling participants to connect with industry peers, potential clients, suppliers, and partners from across the globe. For example, in August 2023, according to the Global Business Travel Association, a US-based organization representing the business travel and meetings industry, global business travel spending rose by 47% to $1.03 trillion in 2022, with further growth projected in 2023 at a rate of 32%. Therefore, the increase in business trips worldwide is fueling the expansion of the MICE market.
Major companies operating in the MICE market are focusing on launching innovative platforms, such as confex-style engagement forums, to strengthen industry collaboration, knowledge sharing, and business development. Confex-style engagement forums are integrated event formats that combine conferences, exhibitions, and structured networking opportunities, allowing participants to engage in expert-led discussions, targeted business matchmaking, and immersive industry interactions within a single environment. For instance, in March 2025, ITB China, a China-based organizer of B2B travel trade shows, introduced the MICE Meeting Point platform in Beijing to support the evolving business events ecosystem in China. The platform is designed to enable high-value networking and knowledge exchange through conference sessions focused on emerging themes such as digitalization, artificial intelligence, sustainability, and hybrid meeting technologies, along with curated exhibition spaces and destination experience programs that help strengthen industry relationships and support long-term market growth.
In January 2023, ITA Group, a US-based provider of customized global engagement solutions aimed at motivating and inspiring event participants, acquired HTK Limited for an undisclosed amount. Through this acquisition, ITA Group sought to enhance its ability to deliver data-driven loyalty and engagement solutions while expanding its capabilities in advanced data analytics, machine learning, and loyalty marketing. HTK Limited is a UK-based software company that provides support programs for the MICE industry.
Major companies operating in the meetings, incentives, conferences, and exhibitions (mice) market are The Freeman Company, Maritz Global Events, ATPI Ltd., FCM Meetings & Events, MCI Group, ITA Group, Creative Group Inc., One10 LLC, BCD Meetings & Events, Meetings and Incentives Worldwide Inc., ITL World Company (Miceminds), Questex, Conference Care Ltd., CWT Meetings & Events, CI Events, Grass Roots Meetings & Events, International Marketing Corporation Pvt Ltd, Beyond Summits Ltd., Cambria DMC, Carlson Wagonlit Travel, BESynergy, Flight Centre Travel Group Limited, Global Cynergies LLC.
Asia-Pacific was the largest region in the meetings, incentives, conferences, and exhibitions (MICE) market in 2025. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the meetings, incentives, conferences, and exhibitions (mice) market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the meetings, incentives, conferences, and exhibitions (mice) market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The meetings, incentives, conferences, and exhibitions (MICE) market includes revenues earned by entities by providing services such as transportation services, audio-visual and technology support, registration services, incentive travel programs, and team-building activities. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 1-3 business days.
The meetings, incentives, conferences, and exhibitions (mice) market size is expected to see strong growth in the next few years. It will grow to $1.55 trillion in 2030 at a compound annual growth rate (CAGR) of 7.9%. The growth in the forecast period can be attributed to rise of hybrid corporate events, demand for sustainable event formats, advanced event analytics adoption, expansion of emerging business hubs, growth of incentive travel programs. Major trends in the forecast period include hybrid and virtual event models, data-driven event planning, sustainable and carbon neutral events, experience-centric event design, technology-enabled networking platforms.
The rise in business travel worldwide is expected to drive the growth of the meetings, incentives, conferences, and exhibitions (MICE) market in the coming years. Business trips involve employees or professionals traveling to different locations on behalf of their organizations to carry out work-related activities such as meetings, conferences, client engagements, and other professional responsibilities. MICE events play a key role in supporting business travel by offering strong networking opportunities, enabling participants to connect with industry peers, potential clients, suppliers, and partners from across the globe. For example, in August 2023, according to the Global Business Travel Association, a US-based organization representing the business travel and meetings industry, global business travel spending rose by 47% to $1.03 trillion in 2022, with further growth projected in 2023 at a rate of 32%. Therefore, the increase in business trips worldwide is fueling the expansion of the MICE market.
Major companies operating in the MICE market are focusing on launching innovative platforms, such as confex-style engagement forums, to strengthen industry collaboration, knowledge sharing, and business development. Confex-style engagement forums are integrated event formats that combine conferences, exhibitions, and structured networking opportunities, allowing participants to engage in expert-led discussions, targeted business matchmaking, and immersive industry interactions within a single environment. For instance, in March 2025, ITB China, a China-based organizer of B2B travel trade shows, introduced the MICE Meeting Point platform in Beijing to support the evolving business events ecosystem in China. The platform is designed to enable high-value networking and knowledge exchange through conference sessions focused on emerging themes such as digitalization, artificial intelligence, sustainability, and hybrid meeting technologies, along with curated exhibition spaces and destination experience programs that help strengthen industry relationships and support long-term market growth.
In January 2023, ITA Group, a US-based provider of customized global engagement solutions aimed at motivating and inspiring event participants, acquired HTK Limited for an undisclosed amount. Through this acquisition, ITA Group sought to enhance its ability to deliver data-driven loyalty and engagement solutions while expanding its capabilities in advanced data analytics, machine learning, and loyalty marketing. HTK Limited is a UK-based software company that provides support programs for the MICE industry.
Major companies operating in the meetings, incentives, conferences, and exhibitions (mice) market are The Freeman Company, Maritz Global Events, ATPI Ltd., FCM Meetings & Events, MCI Group, ITA Group, Creative Group Inc., One10 LLC, BCD Meetings & Events, Meetings and Incentives Worldwide Inc., ITL World Company (Miceminds), Questex, Conference Care Ltd., CWT Meetings & Events, CI Events, Grass Roots Meetings & Events, International Marketing Corporation Pvt Ltd, Beyond Summits Ltd., Cambria DMC, Carlson Wagonlit Travel, BESynergy, Flight Centre Travel Group Limited, Global Cynergies LLC.
Asia-Pacific was the largest region in the meetings, incentives, conferences, and exhibitions (MICE) market in 2025. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the meetings, incentives, conferences, and exhibitions (mice) market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the meetings, incentives, conferences, and exhibitions (mice) market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The meetings, incentives, conferences, and exhibitions (MICE) market includes revenues earned by entities by providing services such as transportation services, audio-visual and technology support, registration services, incentive travel programs, and team-building activities. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 1-3 business days.
Table of Contents
1. Executive Summary
2. Meetings, Incentives, Conferences, and Exhibitions (MICE) Market Characteristics
3. Meetings, Incentives, Conferences, and Exhibitions (MICE) Market Supply Chain Analysis
4. Global Meetings, Incentives, Conferences, and Exhibitions (MICE) Market Trends and Strategies
5. Meetings, Incentives, Conferences, and Exhibitions (MICE) Market Analysis of End Use Industries
7. Global Meetings, Incentives, Conferences, and Exhibitions (MICE) Strategic Analysis Framework, Current Market Size, Market Comparisons and Growth Rate Analysis
8. Global Meetings, Incentives, Conferences, and Exhibitions (MICE) Total Addressable Market (TAM) Analysis for the Market
9. Meetings, Incentives, Conferences, and Exhibitions (MICE) Market Segmentation
10. Meetings, Incentives, Conferences, and Exhibitions (MICE) Market Regional and Country Analysis
11. Asia-Pacific Meetings, Incentives, Conferences, and Exhibitions (MICE) Market
12. China Meetings, Incentives, Conferences, and Exhibitions (MICE) Market
13. India Meetings, Incentives, Conferences, and Exhibitions (MICE) Market
14. Japan Meetings, Incentives, Conferences, and Exhibitions (MICE) Market
15. Australia Meetings, Incentives, Conferences, and Exhibitions (MICE) Market
16. Indonesia Meetings, Incentives, Conferences, and Exhibitions (MICE) Market
17. South Korea Meetings, Incentives, Conferences, and Exhibitions (MICE) Market
18. Taiwan Meetings, Incentives, Conferences, and Exhibitions (MICE) Market
19. South East Asia Meetings, Incentives, Conferences, and Exhibitions (MICE) Market
20. Western Europe Meetings, Incentives, Conferences, and Exhibitions (MICE) Market
21. UK Meetings, Incentives, Conferences, and Exhibitions (MICE) Market
22. Germany Meetings, Incentives, Conferences, and Exhibitions (MICE) Market
23. France Meetings, Incentives, Conferences, and Exhibitions (MICE) Market
24. Italy Meetings, Incentives, Conferences, and Exhibitions (MICE) Market
25. Spain Meetings, Incentives, Conferences, and Exhibitions (MICE) Market
26. Eastern Europe Meetings, Incentives, Conferences, and Exhibitions (MICE) Market
27. Russia Meetings, Incentives, Conferences, and Exhibitions (MICE) Market
28. North America Meetings, Incentives, Conferences, and Exhibitions (MICE) Market
29. USA Meetings, Incentives, Conferences, and Exhibitions (MICE) Market
30. Canada Meetings, Incentives, Conferences, and Exhibitions (MICE) Market
31. South America Meetings, Incentives, Conferences, and Exhibitions (MICE) Market
32. Brazil Meetings, Incentives, Conferences, and Exhibitions (MICE) Market
33. Middle East Meetings, Incentives, Conferences, and Exhibitions (MICE) Market
34. Africa Meetings, Incentives, Conferences, and Exhibitions (MICE) Market
36. Meetings, Incentives, Conferences, and Exhibitions (MICE) Market Competitive Landscape and Company Profiles
37. Meetings, Incentives, Conferences, and Exhibitions (MICE) Market Other Major and Innovative Companies
40. Meetings, Incentives, Conferences, and Exhibitions (MICE) Market High Potential Countries, Segments and Strategies
41. Appendix
Executive Summary
Meetings, Incentives, Conferences, and Exhibitions (MICE) Market Global Report 2026 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses meetings, incentives, conferences, and exhibitions (mice) market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for meetings, incentives, conferences, and exhibitions (mice)? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The meetings, incentives, conferences, and exhibitions (mice) market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
- The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
- The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
- The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
- The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
- The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
- Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Report Scope
Markets Covered:
1) By Event Type: Meetings; Incentives; Conferences; Events2) By Service Type: Event Planning and Organization; Venue Management; Accommodation Services; Food and Beverage Services
3) By Application: Academic Field; Business Field; Political Field; Exhibitions; Other Applications
4) By End-User: Corporate; Government; Association
Subsegments:
1) By Meetings: Corporate Meetings; Board Meetings; Team-Building Meetings; Product Launch Meetings2) By Incentives: Employee Reward Programs; Sales Incentives Trips; Team-Building Retreats; Travel Incentives for Performance
3) By Conferences: Industry Conferences; Academic Conferences; Trade Conferences; Business Seminars
4) By Events: Exhibitions and Trade Shows; Product Launches; Award Ceremonies; Networking Events
Companies Mentioned: the Freeman Company; Maritz Global Events; ATPI Ltd.; FCM Meetings & Events; MCI Group; ITA Group; Creative Group Inc.; One10 LLC; BCD Meetings & Events; Meetings and Incentives Worldwide Inc.; ITL World Company (Miceminds); Questex; Conference Care Ltd.; CWT Meetings & Events; CI Events; Grass Roots Meetings & Events; International Marketing Corporation Pvt Ltd; Beyond Summits Ltd.; Cambria DMC; Carlson Wagonlit Travel; BESynergy; Flight Centre Travel Group Limited; Global Cynergies LLC
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: Word, PDF or Interactive Report + Excel Dashboard
Added Benefits:
- Bi-Annual Data Update
- Customisation
- Expert Consultant Support
Companies Mentioned
The companies featured in this Meetings, Incentives, Conferences, and Exhibitions (MICE) market report include:- The Freeman Company
- Maritz Global Events
- ATPI Ltd.
- FCM Meetings & Events
- MCI Group
- ITA Group
- Creative Group Inc.
- One10 LLC
- BCD Meetings & Events
- Meetings and Incentives Worldwide Inc.
- ITL World Company (Miceminds)
- Questex
- Conference Care Ltd.
- CWT Meetings & Events
- CI Events
- Grass Roots Meetings & Events
- International Marketing Corporation Pvt Ltd
- Beyond Summits Ltd.
- Cambria DMC
- Carlson Wagonlit Travel
- BESynergy
- Flight Centre Travel Group Limited
- Global Cynergies LLC
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 250 |
| Published | January 2026 |
| Forecast Period | 2026 - 2030 |
| Estimated Market Value ( USD | $ 1.14 Trillion |
| Forecasted Market Value ( USD | $ 1.55 Trillion |
| Compound Annual Growth Rate | 7.9% |
| Regions Covered | Global |
| No. of Companies Mentioned | 23 |
