Exhibition Market Report 2024

This Exhibition market report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The exhibition market size has grown strongly in recent years. It will grow from $63.49 billion in 2023 to $67.1 billion in 2024 at a compound annual growth rate (CAGR) of 5.7%. The growth in the historic period can be attributed to rising disposable incomes, urban development, increased cultural investments, government grants and support, and the expansion of cultural tourism.

The exhibition market size is expected to see strong growth in the next few years. It will grow to $84.06 billion in 2028 at a compound annual growth rate (CAGR) of 5.8%. The growth during the forecast period can be credited to ongoing urban revitalization projects, progress in digital and interactive technologies, expanding international cultural exchange programs, an increasing emphasis on arts education, and public involvement. Key trends during this period include virtual and hybrid exhibitions, greater use of interactive and immersive technologies, the proliferation of specialized and niche exhibitions, a focus on sustainability and eco-friendly practices, and the emergence of data-driven and personalized experiences.

The growth of the arts and cultural industries is anticipated to drive the exhibition market forward. This sector includes a wide range of activities and organizations involved in creating, producing, distributing, and promoting cultural and artistic products and experiences. Factors such as rising disposable incomes and changing spending patterns are fueling this growth, leading to greater investment in cultural and artistic experiences. Exhibitions play a crucial role in the arts and cultural industry by providing platforms to showcase and promote artistic works, engage the public, facilitate cultural exchange, offer educational opportunities, support market development, and strengthen community connections. For instance, in March 2024, the National Endowment for the Arts (NEA) reported a 4.8% growth in the arts and cultural industry economy between 2021 and 2022. As a result, the expanding arts and cultural industries are expected to drive the exhibition market.

Major companies in the exhibition market are focusing on developing digitally advanced event and exhibition planning products, such as mobile applications, to enhance attendee engagement, streamline operations, and offer innovative solutions for a seamless event experience. These mobile apps provide comprehensive tools for managing event schedules, exhibitor logistics, attendee registration, and interactive features, thus improving the planning and execution of exhibitions and events. For example, in November 2023, Simpleview, a US-based marketing software provider, introduced the Eventsforce mobile app, designed as a cost-effective solution for tourism event organizations to enhance attendee engagement. The app includes user-friendly features for attendees, exhibitors, sponsors, and organizers, such as seamless integration with major association management systems (AMS) or customer relationship management (CRM) and event management systems, mobile and desktop access, advanced QR code scanning, and gamification tools to boost engagement.

In April 2024, CloserStill Media, a UK-based media company, acquired Elite Exhibitions for an undisclosed amount. This acquisition aims to enhance CloserStill's portfolio in the cruise ship sector, complementing its existing events in the transportation and design industries. Elite Exhibitions is a UK-based exhibition and conference organizer company.

Major companies operating in the exhibition market are Reed Exhibitions, Informa Markets, GL Events, Ascential plc, MCH Group, Emerald Expositions, Messe München, Clarion Events, Fiera Milano SpA, NürnbergMesse, Artexis Easyfairs, Comexposium, dmg events, Hyve Group, Tüyap Fairs and Exhibitions Organization Inc., Koelnmesse, RAI Amsterdam, Fira Barcelona, Pico Global, Tarsus Group, Messe Düsseldorf, Messe Frankfurt, ITE Group.

North America was the largest region in the exhibition market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the exhibition market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the exhibition market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Exhibitions are organized events where companies, organizations, and individuals showcase their products, services, or work to the public or industry professionals. These events provide a platform for businesses to highlight innovations, build connections, and generate leads. Exhibitions play a crucial role in networking, brand building, and maintaining market competitiveness.

The main types of exhibitions are traditional, virtual, and hybrid. Traditional exhibitions involve physical events where exhibitors set up booths and displays in a venue to present their offerings. Revenue streams for traditional exhibitions include exhibitor fees, sponsorship fees, entrance fees, and additional services. These events cater to a range of industries, such as consumer goods and retail, hospitality, art and fuel, energy, automotive and transportation, industrial, entertainment, and more. The enterprise sizes involved range from large enterprises to small and midsize enterprises (SMEs).

The exhibition market research report is one of a series of new reports that provides exhibition market statistics, including exhibition industry global market size, regional shares, competitors with a exhibition market share, detailed exhibition market segments, market trends and opportunities, and any further data you may need to thrive in the exhibition industry. This exhibition market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The exhibition market includes revenues earned by entities by providing services such as event organization, exhibitor space rental, sponsorship opportunities, ticket sales, and ancillary services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


This product will be delivered within 3-5 business days.