Event and Exhibition Market Report 2024

This Event and Exhibition market report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The event and exhibition market size has grown strongly in recent years. It will grow from $45.01 billion in 2023 to $47.66 billion in 2024 at a compound annual growth rate (CAGR) of 5.9%. The growth observed during the historic period can be attributed to several factors, including increased business networking opportunities, rising consumer demand for experiences, economic growth, government and institutional support, advancements in infrastructure, and higher corporate spending on marketing.

The event and exhibition market size is expected to see strong growth in the next few years. It will grow to $60.21 billion in 2028 at a compound annual growth rate (CAGR) of 6%. The projected growth during the forecast period can be attributed to several factors, including the rise of hybrid and virtual events, the expansion of emerging markets, increased demand for experiential marketing, growing investment in event technology, and an uptick in both corporate and consumer events. Key trends expected during this period include the integration of virtual and augmented reality, the emphasis on sustainable and eco-friendly events, the adoption of AI and automation in event management, the use of data-driven strategies, and the creation of personalized event experiences.

The growth of the event and exhibition market is anticipated to be driven by increasing investments in corporate conferences and events. Such investments involve companies allocating resources and funds to organize networking opportunities, brand promotion activities, knowledge-sharing sessions, and business development gatherings. The emphasis on networking, brand visibility, and direct client engagement in corporate events fuels the demand for venues, including hotels, conference centers, and unique event spaces, thereby boosting revenue for these facilities. For instance, in June 2024, the UK Conference and Meeting Survey, a UK-based initiative assessing the performance of the conference and meeting sector, reported that in 2022, there were approximately 1.02 million conferences and meetings in the UK, up significantly from 0.2 million in 2020 and 0.44 million in 2021. Additionally, these events generated an estimated $20.96 billion (£16.3 billion) in direct spending on venues and destinations, compared to $6.3 billion (£4.9 billion) in 2021. This rise in investments in corporate conferences and events is driving the growth of the event and exhibition market.

Leading companies in the events and exhibitions market are focusing on advancing technology to enhance event experiences, such as developing sophisticated transaction infrastructure for ticketing. This infrastructure involves technology that supports secure payment processing, efficient ticket distribution, real-time validation, and comprehensive management of event tickets. For example, in August 2023, Leap Event Technology, a US-based event solution provider, introduced a new integrated merchant services solution designed to streamline payment management for event organizers. Powered by Stripe, this solution is part of Leap’s suite of event technology offerings, which includes ticketing and e-commerce products for sectors such as music, sports, and performing arts. The service also features fraud protection tools to ensure secure transactions and is available to clients at no additional cost. The launch aims to enhance operational efficiency for event organizers while facilitating smoother ticket sales and merchandise transactions.

In April 2024, CloserStill Media Ltd., a UK-based event organization and management services provider, acquired Elite Exhibitions for an undisclosed amount. This acquisition is intended to strengthen CloserStill Media’s position in the cruise ship interiors market, expand its Future Transport and Infrastructure group, and drive innovation in event production by integrating Elite’s successful events. The acquisition aligns with CloserStill’s broader goals of growth and diversification. Elite Exhibitions is a UK-based company specializing in event organization services.

Major companies operating in the event and exhibition market are RELX Group, The Freeman Company LLC, Informa Markets, GL Events, Reed Exhibitions, Cvent Inc., Messe Frankfurt GmbH, MCH Group AG, Artexis Easyfairs, Clarion Events Ltd, Fiera Milano SpA, NürnbergMesse GmbH, Koelnmesse GmbH, Emerald Expositions Events Inc., Easyfairs, COMEXPOSIUM Group, Hyve Group plc, dmg events, ITE Group Plc, Viparis, Tarsus Group, Messe Düsseldorf Gmbh, Deutsche Messe AG.

Europe was the largest region in the event and exhibition market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the event and exhibition market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the event and exhibition market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Events and exhibitions are organized activities aimed at bringing people together for purposes such as networking, showcasing products, or sharing knowledge. Events encompass conferences and seminars, while exhibitions involve the display of products or services to engage and attract targeted audiences.

The main types of events and exhibitions include business-to-business (B2B), business-to-consumer (B2C), mixed or hybrid, and others. B2B events and exhibitions are specialized gatherings designed for companies to connect, collaborate, and conduct business with other businesses rather than individual consumers. These types of events include corporate events, trade shows, exhibitions, social events, and sports events. Revenue is generated through various streams such as exhibitor fees, sponsorship fees, entrance fees, and additional services. The end users for these events and exhibitions span multiple sectors, including consumer goods and retail, automotive and transportation, industrial, entertainment, real estate and property, hospitality, and others.

The event and exhibition market research report is one of a series of new reports that provides event and exhibition market statistics, including event and exhibition industry global market size, regional shares, competitors with an event and exhibition market share, detailed event and exhibition market segments, market trends and opportunities, and any further data you may need to thrive in the event and exhibition industry. This event and exhibition market research report delivers a complete perspective on everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The event and exhibition market includes revenues earned by entities by providing services such as event planning and management, exhibitor space rental, sponsorship opportunities, ticket sales, marketing, and attendee engagement solutions. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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