While Millennials was the largest generational group in Sweden in 2023, Generation Z is becoming a powerful consumer cohort. Both generations are tech savvy and comfortable with using digital platforms and marketplaces when making purchases. This is pushing businesses to innovate with new digital solutions, and Sweden is also well on its way to become a cashless society.
The Sweden: Consumer Profile report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Sweden: Consumer Profile report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Economy market
- Pinpoint growth sectors and identify factors driving change
- Understand the competitive environment, the market’s major players and leading brands
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
- Scope
- Key findings
- Key drivers affecting consumers in Sweden in 2023
- How developments today shape consumer of tomorrow
- Swedes currently face lower health risks, but obesity rates set increase
- Opportunities for growth
- A safe location has become the most important home feature as urban crime surges
- Key findings consumer survey
- All generations value quality in household purchases
- Repairing, recycling and minimalist lifestyles more common in Sweden than elsewhere
- Boomers and Gen X are more likely to engage in green activities than younger cohorts
- Swedes concerned about their finances, often due to substantial debt
- Swedes prioritise work-life balance, although for Gen Z a good salary is more important
