The global yoga mat market size is expected to reach USD 17.46 billion by 2030, expanding at a CAGR of 3.6% from 2024 to 2030. Supportive government initiatives to promote yoga across the world will fuel the product demand over the forecast period. Rising number of yoga studios due to growing popularity of the technique in countries including U.S., China, and Australia is also expected to boost the product demand in the coming years.
The Polyvinyl Chloride (PVC) material segment accounted for the maximum market share of 38.9% in 2023 due to high efficiency and low cost of these materials. However, manufacturers are focusing on developing products from eco-friendly and biodegradable materials, such as rubber and Thermoplastic Elastomer (TPE), owing to stringent government regulations on use of plastic. Thus, rubber material segment is anticipated to expand at the fastest CAGR of 4.8% over the forecast period. Moreover, rubber is highly UV-resistant and easy to clean, which drives the segment further.
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The Polyvinyl Chloride (PVC) material segment accounted for the maximum market share of 38.9% in 2023 due to high efficiency and low cost of these materials. However, manufacturers are focusing on developing products from eco-friendly and biodegradable materials, such as rubber and Thermoplastic Elastomer (TPE), owing to stringent government regulations on use of plastic. Thus, rubber material segment is anticipated to expand at the fastest CAGR of 4.8% over the forecast period. Moreover, rubber is highly UV-resistant and easy to clean, which drives the segment further.
Yoga Mat Market Report Highlights
- North America is anticipated to be the largest regional market over the forecast period. Increasing awareness about the health benefits of yoga is expected to boost the product demand
- However, Asia Pacific is projected to be the fastest-growing regional market at a CAGR of 5.0% from 2024 to 2030
- Online distribution channel segment is anticipated to witness the fastest growth rate over the forecast period
- Increasing usage of smartphones and internet, especially in developing countries like India and China, is expected boost product sales through online channel
- The global yoga mats market is highly competitive. Some of the top companies are Ecoyoga Ltd.; Manduka EU; JadeYoga; ADIDAS AG; Aurorae, LLC.; Hugger Mugger; Khataland; Liforme Ltd.; Dragonfly; and Tomuno
The leading players in the Yoga Mat market include:
- Ecoyoga Ltd
- Yaazh Naturals (Yaazh India)
- eupromed.com.
- lululemon athletica
- Manduka EU
- JadeYoga
- ADIDAS AG
- Aurorae, LLC.
- Hugger Mugger
- prAna
Why should you buy this report?
- Comprehensive Market Analysis: Gain detailed insights into the global market across major regions and segments.
- Competitive Landscape: Explore the market presence of key players worldwide.
- Future Trends: Discover the pivotal trends and drivers shaping the future of the global market.
- Actionable Recommendations: Utilize insights to uncover new revenue streams and guide strategic business decisions.
This report addresses:
- Market intelligence to enable effective decision-making
- Market estimates and forecasts from 2018 to 2030
- Growth opportunities and trend analyses
- Segment and regional revenue forecasts for market assessment
- Competition strategy and market share analysis
- Product innovation listing for you to stay ahead of the curve
- COVID-19's impact and how to sustain in these fast-evolving markets
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Table of Contents
Chapter 1. Methodology and Scope
Chapter 2. Executive Summary
Chapter 3. Yoga Mat Market Variables, Trends, & Scope
Chapter 4. Yoga Mat Market: Material Estimates & Trend Analysis
Chapter 5. Yoga Mat Market: End Use Estimates & Trend Analysis
Chapter 6. Yoga Mat Market: Distribution Channel Estimates & Trend Analysis
Chapter 7. Yoga Mat Market: Regional Estimates & Trend Analysis
Chapter 8. Competitive Landscape
Companies Mentioned
The leading players in the Yoga Mat market include:- Ecoyoga Ltd
- Yaazh Naturals (Yaazh India)
- eupromed.com.
- lululemon athletica
- Manduka EU
- JadeYoga
- ADIDAS AG
- Aurorae, LLC.
- Hugger Mugger
- prAna
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 100 |
| Published | September 2024 |
| Forecast Period | 2023 - 2030 |
| Estimated Market Value ( USD | $ 13.67 Billion |
| Forecasted Market Value ( USD | $ 17.46 Billion |
| Compound Annual Growth Rate | 3.6% |
| Regions Covered | Global |
| No. of Companies Mentioned | 11 |
