Boosted Beverages: The Benefits Consumers Want

Today’s shoppers demand beverages that provide benefits well beyond hydration: Beverages are no longer secondary to foods in terms of the health benefits, nutritional value, and clean/natural aspects consumers expect. For example, there is growing demand for better-for-you beverages that provide consumers with a convenient source of instant nutrition.

This report takes a deeper look at the topic of beverages globally, regionally, and across 25 individual markets to help clients better understand shopper concerns and attitudes so they can connect more powerfully and more profitably.

Some of the many topics addressed in the report:

• Importance of 20+ drivers to consumers’ beverage choices, including:
  • low sugar
  • no artificial sweeteners
  • high protein
  • clean/natural
  • added electrolytes
  • plant based
  • unique/interesting flavors
  • superfood ingredients
  • probiotics
  • low calorie
  • nutrition
  • taste
  • ...and many more!
• The expanding role of beverages: Which consumers place the same health demands on foods and beverages? How does this vary around the world?
• Target Profile: The “Boosted-Beverage Consumer:” Better understand their unique views on diet and lifestyle, which messaging resonates most with them, the drivers most influencing their beverage choices, and ingredient and benefit opportunities...
• and much more!