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2024 Global Marketplaces Report

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    Report

  • 130 Pages
  • September 2024
  • Region: Global
  • AIM Group
  • ID: 6014133

Transactions are the future of marketplaces. Is your business positioned to dominate? Check out what your competition may be up to (though you should probably already know) and what strategies you may want to consider.

In the marketplace for sneakers or trainers? The recommerce action is, as the kids say, “fire,” and we’ve got the details you need, including a bit about a pair that sold for $60K. You are not imagining the ‘K.’

All hail the super-app! Classified listings, transactions, delivery, financial services, all integrated into one. It’s Kaspi, the friendly app, in Kazakhstan.

GenAI remains at the front of the trends - but not in our report! It’s almost exclusively generated by our (human) global team of writers, analysts, data geeks and designers. And an AI-generated poem.

Inside the 130 + page report, you’ll find:

  • Strategies and tactics of some of the most interesting and largest general marketplaces in the world
  • Companies to watch
  • Marketplace groups by revenue: The world’s Top 65
  • Top 50 list identifies the largest general marketplace and classified sites worldwide
  • The leading general marketplaces / classified companies in 67 countries
  • And much more

Table of Contents


Executive summaryIndustry trends
Transactional marketplaces outperform horizontals
  • Without transactional capabilities, horizontals may eventually lose the traffic crucial to building and generating revenue from property and automotive verticals
Trust and shipping: Keys for transactional strategy
  • The first step to increasing trust in a marketplace is improving the quality of listings and inventory
Sneaker resale: Specialists maturing, others keen
  • Sneaker marketplaces have recorded large valuations and strong revenue increases, but a unit pricing slowdown may slow market growth
GenAI: Answer engines, text-to-image, anti-fraud
Transactional marketplaces are leading the way in adoption of generative AI at marketplace and classified sites.

Company spotlights
Marketplace groups by revenue: World’s Top 65 ranked
  • Businesses from Japan, China and the U.S. dominate the rankings this year
Craigslist: Revenue continues to drop, but it’s still top
  • It’s a testament to the strength of Craigslist that the site is still No. 1 in the U.S. despite multiple years of decline in revenue and traffic
Facebook Marketplace: A refocus on its strengths
  • Facebook Marketplace dropped its shipping business two years ago in the U.K., and parent Meta seems to have cut back on marketing and promotions
Kaspi: The impressive super-app in Kazakhstan
  • Kaspi’s big expansion in classifieds came in 2023 when the company acquired a 51% controlling stake in Kolesa Group
Schibsted Marketplaces: The race for transactions
  • Schibsted now offers transactional services in general goods in Norway, Sweden and Finland
Companies to watch
OLX-India: Can it beat country’s ‘heavy trust deficit?’
  • If CarTrade can turn OLX-India around and solve myriad cultural and operational challenges, the price it paid may turn out to be a bargain
JamesEdition: Simple model delivers profitability
  • JamesEdition is riding a wave of growing online demand across the luxury goods space
Top 50 marketplaces and classified sitesTop marketplaces / classified sites by countryCompanies in this editionAbout the AIM Group

Companies Mentioned

  • 58.COM
  • ADEVINTA
  • ADPAY
  • ASSURANT
  • APAX
  • ASPEN TECH LABS
  • ATHOME GROUP
  • AURES HOLDINGS (AAAUTO)
  • AUTOBINCK ONLINE TRADE
  • AUTOSCOUT24
  • AUTOTRADER.COM
  • AUTOTRADER.CO.CA
  • AUTOTRADER.CO.UK
  • AUTOTRADER.CO.ZA
  • AUTOWEB
  • AVITO
  • AXEL SPRINGER
  • BARCA CAPITAL
  • BARCLAYS BANK
  • BARING VOSTOK
  • BESEDO
  • BOSTON CONSULTING GROUP
  • CAFÉ BAZAAR (DIVAR)
  • CARS.COM
  • CARSALES
  • CATCHA GROUP
  • COCHES.COM
  • COX AUTOMOTIVE GROUP
  • DF MARKETPLACE (KAIDEE)
  • DMG MEDIA
  • DROM
  • EJOBS GROUP
  • EL COMERCIO
  • EL CLASIFICADO
  • ELLIOT MANAGEMENT
  • FARALLON CAPITAL EUROPE
  • FUNKE DIGITAL
  • GERMANPERSONNEL E-SEARCH
  • GOOGLE
  • GROUPE LA CENTRALE
  • GRUPA PRACUJ
  • HEADHUNTER
  • HEMNET
  • HURRIYET
  • ICARROS
  • IDEALISTA
  • IMMOBILIARE.IT
  • INFO EDGE (INDIA)
  • INFOSTUD
  • INVESCO
  • ITAU UNIBANCO
  • IZH HOLDINGS
  • JOBIQO
  • JUNKMAIL
  • JUWAI IQI HOLDINGS
  • KAISA
  • MAIL.RU
  • MARKT GRUPPE
  • NASPERS
  • OC&C STRATEGY CONSULTANTS
  • OLX
  • MADSACK MARKETING
  • SOLUTIONS
  • MATELSO
  • MORGAN STANLEY
  • MOTONOVO FINANCE
  • NAVENT
  • NAYA CAPITAL MANAGEMENT
  • NEWSCORP
  • NEWSQUEST MEDIA GROUP
  • NORTH MEDIA
  • PHYRON
  • PICTET ASSET MANAGEMENT
  • PORTAL VENTURES
  • PROPERTYFINDER
  • QUIKR
  • REACH WORK
  • REALESTATE.COM.AU
  • RECRUIT HOLDINGS
  • RINGIER AXEL SPRINGER MEDIA
  • RUANE, CUNIFF & GOLDFARB
  • RUBRIKK
  • SAHIBINDEN
  • SAN FRANCISCO CHRONICLE
  • SANOMA DIGITAL
  • SCHIBSTED
  • SCOUT 24 AG
  • SCOUT 24 SCHWEIZ
  • SEEZ
  • SHEYPOOR
  • SPOTAWHEEL
  • STADSPORTEN CITYGATE
  • STYRIA DIGITAL MARKETPLACES
  • SYARAH
  • TAMEDIA
  • TELENOR
  • THE CAR TRADER
  • TOTALJOBS
  • TRUECAR
  • USED.CA
  • VOSTOK
  • VAVACARS
  • WEBMOTORS
  • XRISI EFKERIA
  • YALWA
  • ZAP

Methodology

The publisher has analysts on every continent except Antarctica and clients on every continent except Antarctica. The publisher relies on them, government filings, competitive analysis, interviews with industry insiders and experts, conversations with the companies being covered and external data such as SimilarWeb to provide extensive data and reporting on key topics. 

 

 

 

 

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