Grief Counselling Market Report 2026

The grief counselling market size has grown strongly in recent years. It will grow from $3.67 billion in 2025 to $4.03 billion in 2026 at a compound annual growth rate (CAGR) of 9.8%. The growth in the historic period can be attributed to increasing awareness of grief-related mental health needs, expansion of hospice and palliative care services, growing acceptance of counseling services, rising elderly population, availability of trained grief counselors.

The grief counselling market size is expected to see strong growth in the next few years. It will grow to $5.83 billion in 2030 at a compound annual growth rate (CAGR) of 9.7%. The growth in the forecast period can be attributed to increasing adoption of digital grief support platforms, rising investments in mental health services, expansion of community-based counseling programs, growing focus on holistic bereavement care, increased integration of grief counseling into healthcare systems. Major trends in the forecast period include increasing adoption of virtual grief counseling, rising use of online support communities, growing demand for personalized bereavement care, expansion of telehealth-based therapy models, enhanced focus on long-term emotional support.

The growing emphasis on mental health is expected to drive the expansion of the grief counseling market in the coming years. Mental health refers to an individual’s overall psychological well-being, which may require specialized mental health care and support for optimal functioning. Rising cases of anxiety and depressive disorders have significantly increased awareness around mental health, encouraging more open conversations and helping to lessen the stigma associated with mental illness. Grief counseling contributes to mental health support by helping individuals process loss-related emotions, reduce feelings of loneliness, and develop healthy coping mechanisms following bereavement. For instance, in January 2025, according to the Mental Health Services Monthly Statistics published by NHS England Digital, a UK government agency, 493,617 individuals were in contact with children and young people’s mental health services in November 2024, while overall mental health service engagement exceeded 2.01 million people, highlighting sustained demand for mental health support services that include grief and counseling. Therefore, the increasing focus on mental health is propelling the growth of the grief counseling market.

Major organizations and service providers operating in the grief counseling market are increasingly prioritizing the adoption of innovative digital support solutions, such as comprehensive online grief support care packages and resources, to address rising demand for accessible, empathetic, and culturally inclusive assistance driven by growing global mental health awareness, higher bereavement rates, and the need for scalable services that extend beyond traditional in-person therapy settings. Comprehensive online support care packages integrate multilingual educational materials, peer-led support groups, virtual workshops, community discussion platforms, and structured courses tailored to different grief experiences, offering greater accessibility and flexibility than conventional one-on-one counseling, which can be constrained by location, cost, or long waiting periods. For instance, in November 2025, My Grief Angels Inc., a New York, United States-based non-profit focused on grief support, launched the “Holidays Grief Support Care Package,” an initiative designed to assist individuals coping with loss during emotionally challenging holiday periods. The Holidays Grief Support Care Package features educational videos and podcasts sharing personal grief experiences, virtual peer-led support groups scheduled on major holidays with multilingual closed captions, a Massive Open Online Course titled Holidays Grief: What Is It and How Do We Get Through It? available in languages including Spanish, French, Hindi, and Arabic, and an online community chat channel that encourages connection and shared support, all provided free online to enhance accessibility. This initiative strengthens traditional grief counseling approaches by offering on-demand education, community engagement, and culturally responsive resources that help individuals feel acknowledged and supported during critical times, particularly when conventional social networks may not fully understand the complexities of grief during specific seasons. The launch highlights a broader shift toward technology-enabled, resource-rich, and community-centered grief support models that complement professional counseling, lower barriers to care, and broaden access for individuals who might otherwise lack structured emotional support.

In January 2024, Acentra Health, a US-based company that provides comprehensive mental health and counseling services, acquired EAP Consultants LLC for an undisclosed amount. Through this acquisition, Acentra Health aims to enhance its Employee Assistance Program (EAP) offerings by integrating advanced technology and mental health expertise to address the mental health crisis, boost employee support and productivity, and align with federal guidance for improving EAP services. EAP Consultants LLC is a US-based healthcare consulting company that offers grief counseling services.

Major companies operating in the grief counselling market are Cleveland Clinic, LifeStance Health, GoodRx Inc, VITAS Healthcare, TRICARE, Thriveworks Counseling, Talkspace, Doctor On Demand, OptumHealth, Heart to Heart Hospice, Evergreen Health Solutions Ltd, Brightside Counseling Services, 7 Cups of Tea Co., Australian Centre for Grief and Bereavement, PlushCare Inc, Calmerry, Amwell Inc, Aetna Behavioral Health, Cigna Behavioral Health, Mind Voyage, Samaritan Counseling Center, Verywell Mind, Lifeline Chaplaincy.

North America was the largest region in the grief counseling market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the grief counselling market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the grief counselling market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The grief counseling market includes revenues earned by entities by providing services such as individual therapy, family counseling, cognitive-behavioral therapy, expressive therapies, and spiritual support. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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