Geotourism Market Report 2026

The geotourism market size has grown strongly in recent years. It will grow from $751.42 billion in 2025 to $796.84 billion in 2026 at a compound annual growth rate (CAGR) of 6%. The growth in the historic period can be attributed to growth of eco-tourism initiatives, expansion of protected natural areas, rising interest in cultural heritage travel, increased promotion of sustainable tourism policies, availability of niche travel operators.

The geotourism market size is expected to see strong growth in the next few years. It will grow to $1.0 trillion in 2030 at a compound annual growth rate (CAGR) of 5.9%. The growth in the forecast period can be attributed to increasing awareness of responsible tourism practices, rising demand for immersive destination experiences, expansion of geotourism in emerging regions, growing integration of digital storytelling tools, increasing collaboration between local communities and tour operators. Major trends in the forecast period include increasing preference for sustainable travel experiences, rising demand for community-based tourism models, expansion of digital booking and experience platforms, increased focus on cultural and heritage preservation, growth of experiential and educational travel.

The rising number of international tourists is expected to drive the growth of the geotourism market in the coming years. International tourists are individuals who travel to other countries for leisure, business, or various purposes, contributing to foreign economies through spending on services and attractions. International tourism is increasing due to greater travel accessibility, improved global connectivity, and a growing interest in cultural exploration and new experiences. Geotourism is gaining popularity among international travelers because it provides immersive experiences that showcase distinctive geological landscapes, local cultures, and sustainable travel practices. For example, in May 2024, a report from the Office for National Statistics, a U.K.-based non-ministerial department, indicated that the U.K. recorded 38 million visits in 2023 - an increase of 6.7 million compared with 2022. Therefore, the rising number of international tourists is supporting the growth of the geotourism market.

Leading companies in the geotourism market are creating advanced products such as geolocation technology to enhance the travel experience with personalized and interactive tours. A geolocation product is a technology or service that uses precise geographic location data to offer location-based information and features. For instance, in May 2024, OpenBet, a UK-based software company, introduced the OpenBet Locator. Powered by Amazon Web Services (AWS), OpenBet Locator is a high-precision geolocation tool designed to help operators globally accurately track, promote to, and monitor customers while ensuring regulatory compliance. It includes features such as flexible geo-fence management, high-precision location tracking, real-time fraud prevention for VPN and location spoofing, CRM targeting, data analysis, and promotions, as well as multi-tenanted support for a traveling wallet and configurable options for streamlined business operations.

In June 2024, Szallas Group, a Hungary-based travel arrangements company, acquired an 80% stake in Creative Eye SRL for $18.2 million. This strategic acquisition is intended to reinforce Szallas Group’s presence in the Romanian market and expand its reach across Central and Eastern Europe. Creative Eye SRL is a Romania-based travel company that provides geotourism services, including heritage tourism.

Major companies operating in the geotourism market are TUI AG, China CYTS Tours Holding Co. Ltd., Abercrombie & Kent Group, Intrepid Travel Pty Ltd., Backroads Inc., Mountain Travel Sobek, Natural Habitat Adventures, G Adventures Inc., Omega World Travel Inc., Butterfield & Robinson, World Expeditions, AAA Travel, Exodus Travels, JTB Americas Group, GeoEx Ltd., Adventure Life, Zegrahm Expeditions Inc., Naturetrek Ltd., National Geographic Expeditions, EcoTours International LLC, InnerAsia Travels, All Star Travel Group, Boundless Journeys Inc., AdventureSmith Explorations Inc., Wild Frontiers Ltd.

Asia-Pacific was the largest region in the geotourism market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the geotourism market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the geotourism market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The geotourism market includes revenues earned by entities by guided geotours, educational workshops and seminars, photography and art tours and community-based tourism. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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