Geotourism Market Report 2024

This Geotourism market report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The geotourism market size has grown strongly in recent years. It will grow from $668.9 billion in 2023 to $709.34 billion in 2024 at a compound annual growth rate (CAGR) of 6%. The growth during the historic period can be attributed to the increasing popularity of nature-based and off-the-beaten-path travel, the rising availability of eco-friendly accommodations, the expansion of international travel and tourism markets, the growing trend of digital nomadism and remote working, and the influence of social media and travel influencers.

The geotourism market size is expected to see strong growth in the next few years. It will grow to $901.62 billion in 2028 at a compound annual growth rate (CAGR) of 6.2%. The growth in the forecast period can be attributed to the increasing awareness of environmental conservation, the rise in eco-friendly travel preferences, growing interest in sustainable and responsible tourism, expansion of adventure travel activities, and higher disposable income and consumer spending on travel. Major trends expected in the forecast period include the development of new geotourism destinations, technological advancements in travel and booking platforms, enhanced marketing and promotion of geotourism locations, collaborations between tourism operators and local communities, and improvements in transportation infrastructure to remote areas.

The increasing number of international tourists is anticipated to drive the growth of the geotourism market in the future. International tourists are individuals who travel abroad for leisure, business, or other reasons, contributing economically through their spending on various services and attractions. The rise in international tourism is attributed to factors such as better travel accessibility, enhanced global connectivity, and a heightened interest in cultural experiences and exploration. Geotourism is gaining popularity among international tourists as it provides immersive experiences that emphasize unique geological features, local cultures, and sustainable travel practices. For example, a report from the Office for National Statistics, a UK-based non-ministerial department, revealed in May 2023 that the UK experienced 31.2 million visits in 2022, a significant increase from 24.9 million visits in 2021. Moreover, UK residents’ trips abroad rose from 51.8 million in 2021 to 71 million in 2022. This growth in international tourism is fueling the expansion of the geotourism market.

Leading companies in the geotourism market are creating advanced products such as geolocation technology to enhance the travel experience with personalized and interactive tours. A geolocation product is a technology or service that uses precise geographic location data to offer location-based information and features. For instance, in May 2024, OpenBet, a UK-based software company, introduced the OpenBet Locator. Powered by Amazon Web Services (AWS), OpenBet Locator is a high-precision geolocation tool designed to help operators globally accurately track, promote to, and monitor customers while ensuring regulatory compliance. It includes features such as flexible geo-fence management, high-precision location tracking, real-time fraud prevention for VPN and location spoofing, CRM targeting, data analysis, and promotions, as well as multi-tenanted support for a traveling wallet and configurable options for streamlined business operations.

In March 2021, Intrepid Travel, an Australian travel company, entered into a partnership with Genairgy with the aim of becoming a $1 billion adventure travel company. This partnership is set to advance Intrepid Travel’s growth strategy across four key areas, digital transformation, product innovation, market expansion, and purpose-driven initiatives. The collaboration is part of Intrepid's plan to reach its goal of becoming the first $1 billion adventure travel company by 2025. Genairgy is a geotourism company based in France.

Major companies operating in the geotourism market are TUI AG, China CYTS Tours Holding Co. Ltd., Abercrombie & Kent Group, Intrepid Travel Pty Ltd., Backroads Inc., Mountain Travel Sobek, Natural Habitat Adventures, G Adventures Inc., Omega World Travel Inc., Butterfield & Robinson, World Expeditions, AAA Travel, Exodus Travels, JTB Americas Group, GeoEx Ltd., Adventure Life, Zegrahm Expeditions Inc., Naturetrek Ltd., National Geographic Expeditions, EcoTours International LLC, InnerAsia Travels, All Star Travel Group, Boundless Journeys Inc., AdventureSmith Explorations Inc., Wild Frontiers Ltd.

Asia-Pacific was the largest region in the geotourism market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the geotourism market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the geotourism market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Geotourism is a type of tourism that emphasizes the geographical characteristics of a destination, including its environment, culture, aesthetics, heritage, and the well-being of its residents. It promotes sustainable travel practices that preserve and enhance the unique qualities of a location, support conservation efforts, and provide economic and social benefits to local communities. Activities in geotourism can involve exploring geological sites, participating in cultural and historical tours, and engaging with natural landscapes and ecosystems.

The main types of geotourism tours include individual travel, professional groups, and group travels. Individual travel refers to tourists who independently plan their itineraries and activities without being part of a group. It encompasses various types of tourism such as sustainable tourism, urban geotourism, rural geotourism, natural tourism, and eco-geotourism. Booking options include phone booking, online booking, and in-person booking. Services can be accessed through airlines, hotel companies, car rentals, train services, tour operators, and government bodies, catering to age groups from below 30 years to over 50 years.

The geotourism market research report is one of a series of new reports that provides geotourism market statistics, including geotourism industry global market size, regional shares, competitors with a geotourism market share, detailed geotourism market segments, market trends and opportunities, and any further data you may need to thrive in the geotourism industry. This geotourism market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The geotourism market includes revenues earned by entities by guided geotours, educational workshops and seminars, photography and art tours and community-based tourism. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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