North America Retail Media Platform Market Size, Share & Trends Analysis Report By Type, By Advertising Format (Display Ads, Sponsored Content, Search Ads, and Other Advertising Format), By Industry Vertical, By Country and Growth Forecast, 2024 - 2031

The North America Retail Media Platform Market is expected to witness market growth of 7.6% CAGR during the forecast period (2024-2031).

The US market dominated the North America Retail Media Platform Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $6.51 billion by 2031. The Canada market is experiencing a CAGR of 9.8% during 2024-2031. Additionally, the Mexico market would exhibit a CAGR of 9% during 2024-2031.



A retail media platform is an advertising solution integrated into a retailer's online ecosystem, such as its website, mobile app, or even in-store environments, to allow brands to place advertisements directly where customers are making purchase decisions. Essentially, it enables retailers to monetize their digital and physical assets by selling advertising space to brands, who can then deliver highly targeted and contextually relevant ads to consumers. These platforms leverage first-party data gathered by retailers, which helps advertisers reach their target audience at a crucial point in the buying process - when they are actively browsing or purchasing products.

The retail media platform market is experiencing transformative growth fueled by significant shifts in the retail and advertising landscapes. The convergence of e-commerce and digital advertising has created a new channel for brands to connect with consumers in an increasingly personalized manner. Retail media platforms allow retailers to offer advertising space to brands, creating a mutually beneficial ecosystem where retailers monetize their online traffic and brands engage with potential customers at critical moments in their purchasing journey. The growing relevance of retail media is changing the marketing paradigm and driving a new era of targeted, data-driven advertising.

In Mexico, the increasing demand for retail media platforms is driven by the rapid digital transformation of traditional retailers. Mexican brick-and-mortar stores increasingly embrace digital platforms to keep up with changing consumer behavior and compete with international e-commerce giants. Many traditional retailers have begun building their retail media networks to monetize their growing online presence. The Mexican domestic e-commerce industry was valued at USD 26.2 billion in 2022, reflecting a 23% increase from 2021, as the Mexican Online Sales Association reported. Thus, the rise of e-commerce in this region and growing digital literacy present significant opportunities for retail media platforms to facilitate targeted advertising, making North America a promising landscape for retail media providers.

List of Key Companies Profiled

• Amazon.com, Inc.
• eBay, Inc.
• Walmart, Inc.
• Home Depot, Inc.
• The Kroger Co. (Kroger Precision Marketing)
• Instacart
• Target Corporation (Target Brands, Inc.)
• Macy’s, Inc.
• Best Buy Co., Inc.
• Wayfair Inc.

Market Report Segmentation

By Type

• Retailer-Owned Media Networks
• Third-Party Media Networks

By Advertising Format

• Display Ads
• Sponsored Content
• Search Ads
• Other Advertising Format

By Industry Vertical

• Consumer Packaged Goods (CPG)
• Beauty & Personal Care
• Electronics & Technology
• Apparel & Fashion
• Grocery & Food Delivery
• Others Industry Vertical

By Country

• US
• Canada
• Mexico
• Rest of North America