The Latin America, Middle East and Africa Retail Media Platform Market is expected to witness market growth of 9.9% CAGR during the forecast period (2024-2031).
The Brazil market dominated the LAMEA Retail Media Platform Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $448.4 million by 2031. The Argentina market is registering a CAGR of 10.6% during 2024-2031. Additionally, the UAE market is expected to obtain a CAGR of 9% during 2024-2031.
The market is a promising area for the future of advertising despite the obstacles it faces. The unique value proposition of retail media - offering highly contextual and personalized advertising at the point of purchase - makes it an attractive channel for brands looking to connect with consumers in meaningful ways. As retailers continue to enhance their online presence and accumulate more data on consumer behavior, the potential for targeted advertising will simply grow.
Furthermore, the capabilities of retail media platforms are being further enhanced by technological advancements, including artificial intelligence and machine learning, which facilitate more sophisticated targeting, personalization, and optimization of advertising campaigns. These technological advancements will likely drive further growth in the retail media platform market as brands seek to leverage data to deliver relevant and engaging advertising experiences.
In South Africa, government initiatives such as the "National e-Commerce Strategy" and the "Fourth Industrial Revolution (4IR) Commission" aim to enhance digital infrastructure, promote innovation, and support e-commerce growth. The "Broadband Policy for South Africa" also seeks to improve internet access and connectivity nationwide, creating a favorable environment for digital commerce. As e-commerce continues to grow, the need for effective retail media platforms to manage targeted advertising has become essential for brands looking to connect with the expanding online consumer base. The rise in government support for e-commerce across the LAMEA region has had a positive ripple effect on the retail media platform market, as brands increasingly turn to these platforms to effectively engage consumers and drive sales in a rapidly evolving digital landscape.
The Brazil market dominated the LAMEA Retail Media Platform Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $448.4 million by 2031. The Argentina market is registering a CAGR of 10.6% during 2024-2031. Additionally, the UAE market is expected to obtain a CAGR of 9% during 2024-2031.
The market is a promising area for the future of advertising despite the obstacles it faces. The unique value proposition of retail media - offering highly contextual and personalized advertising at the point of purchase - makes it an attractive channel for brands looking to connect with consumers in meaningful ways. As retailers continue to enhance their online presence and accumulate more data on consumer behavior, the potential for targeted advertising will simply grow.
Furthermore, the capabilities of retail media platforms are being further enhanced by technological advancements, including artificial intelligence and machine learning, which facilitate more sophisticated targeting, personalization, and optimization of advertising campaigns. These technological advancements will likely drive further growth in the retail media platform market as brands seek to leverage data to deliver relevant and engaging advertising experiences.
In South Africa, government initiatives such as the "National e-Commerce Strategy" and the "Fourth Industrial Revolution (4IR) Commission" aim to enhance digital infrastructure, promote innovation, and support e-commerce growth. The "Broadband Policy for South Africa" also seeks to improve internet access and connectivity nationwide, creating a favorable environment for digital commerce. As e-commerce continues to grow, the need for effective retail media platforms to manage targeted advertising has become essential for brands looking to connect with the expanding online consumer base. The rise in government support for e-commerce across the LAMEA region has had a positive ripple effect on the retail media platform market, as brands increasingly turn to these platforms to effectively engage consumers and drive sales in a rapidly evolving digital landscape.
List of Key Companies Profiled
- Amazon.com, Inc.
- eBay, Inc.
- Walmart, Inc.
- Home Depot, Inc.
- The Kroger Co. (Kroger Precision Marketing)
- Instacart
- Target Corporation (Target Brands, Inc.)
- Macy’s, Inc.
- Best Buy Co., Inc.
- Wayfair Inc.
Market Report Segmentation
By Type- Retailer-Owned Media Networks
- Third-Party Media Networks
- Display Ads
- Sponsored Content
- Search Ads
- Other Advertising Format
- Consumer Packaged Goods (CPG)
- Beauty & Personal Care
- Electronics & Technology
- Apparel & Fashion
- Grocery & Food Delivery
- Others Industry Vertical
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Competition Analysis - Global
Chapter 5. LAMEA Retail Media Platform Market by Type
Chapter 6. LAMEA Retail Media Platform Market by Advertising Format
Chapter 7. LAMEA Retail Media Platform Market by Industry Vertical
Chapter 8. LAMEA Retail Media Platform Market by Country
Chapter 9. Company Profiles
Companies Mentioned
Some of the key companies profiled in this LAMEA Retail Media Platform Market include:- Amazon.com, Inc.
- eBay, Inc.
- Walmart, Inc.
- Home Depot, Inc.
- The Kroger Co. (Kroger Precision Marketing)
- Instacart
- Target Corporation (Target Brands, Inc.)
- Macy’s, Inc.
- Best Buy Co., Inc.
- Wayfair Inc.
Methodology
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