The Global Online Survey Software Market size is expected to reach $9.5 million by 2031, rising at a market growth of 13.9% CAGR during the forecast period.
The North America region witnessed 36% revenue share in the online survey software market in 2023. This can be attributed to several factors, including the high adoption of advanced technologies and the presence of major players in the software industry. Organizations in North America are increasingly leveraging online survey tools to gather insights on customer satisfaction, employee engagement, and market trends, which has propelled the growth of this segment.
Organizations are increasingly shifting from intuition-based to data-driven decision-making processes. Data allows businesses to base their strategies on concrete evidence rather than assumptions. This software facilitates the collection of data from various stakeholders, including customers, employees, and market participants, enabling organizations to make informed decisions grounded in real-time feedback. This shift toward data-driven practices boosts the demand for survey software to streamline data collection and analysis. Hence, the rise of data-driven decision-making in organizations propels the market's growth.
Additionally, As organizations strive to create a positive workplace culture, understanding employee needs and expectations has become crucial. This software enables companies to gather valuable employee insights regarding job satisfaction, work environment, and career aspirations. This data helps organizations tailor their policies and practices to align with employee expectations, fostering a more engaged workforce. The increasing focus on understanding employee perspectives propels the demand for survey solutions that can effectively capture feedback. Therefore, the rising demand for employee engagement and feedback mechanisms propels the market's growth.
However, As data breaches and cyberattacks become increasingly common, organizations and respondents are becoming more wary of sharing personal information through online survey platforms. High-profile incidents of data leaks can lead to a general erosion of trust in digital platforms, making companies hesitant to utilize online surveys for fear of exposing sensitive information. This erosion of trust can lead to decreased participation rates and lower-quality data, as potential respondents may opt out of surveys due to concerns about how their data will be handled. Thus, concerns regarding data privacy and security breaches in online surveys are hampering the market's growth.
The North America region witnessed 36% revenue share in the online survey software market in 2023. This can be attributed to several factors, including the high adoption of advanced technologies and the presence of major players in the software industry. Organizations in North America are increasingly leveraging online survey tools to gather insights on customer satisfaction, employee engagement, and market trends, which has propelled the growth of this segment.
Organizations are increasingly shifting from intuition-based to data-driven decision-making processes. Data allows businesses to base their strategies on concrete evidence rather than assumptions. This software facilitates the collection of data from various stakeholders, including customers, employees, and market participants, enabling organizations to make informed decisions grounded in real-time feedback. This shift toward data-driven practices boosts the demand for survey software to streamline data collection and analysis. Hence, the rise of data-driven decision-making in organizations propels the market's growth.
Additionally, As organizations strive to create a positive workplace culture, understanding employee needs and expectations has become crucial. This software enables companies to gather valuable employee insights regarding job satisfaction, work environment, and career aspirations. This data helps organizations tailor their policies and practices to align with employee expectations, fostering a more engaged workforce. The increasing focus on understanding employee perspectives propels the demand for survey solutions that can effectively capture feedback. Therefore, the rising demand for employee engagement and feedback mechanisms propels the market's growth.
However, As data breaches and cyberattacks become increasingly common, organizations and respondents are becoming more wary of sharing personal information through online survey platforms. High-profile incidents of data leaks can lead to a general erosion of trust in digital platforms, making companies hesitant to utilize online surveys for fear of exposing sensitive information. This erosion of trust can lead to decreased participation rates and lower-quality data, as potential respondents may opt out of surveys due to concerns about how their data will be handled. Thus, concerns regarding data privacy and security breaches in online surveys are hampering the market's growth.
Driving and Restraining Factors
Drivers- The Rise Of Data-Driven Decision Making In Organizations
- Rising Demand For Employee Engagement And Feedback Mechanisms
- Enhanced Mobile Accessibility Worldwide
- Concerns Regarding Data Privacy And Security Breaches In Online Surveys
- Issues With Survey Fatigue And Low Response Rates
- Growing Demand For Customer Feedback And Insights To Drive Business Decisions
- Expansion Of Market Reach Through Globalization And Remote Work Trends
- High Competition Among Online Survey Software Providers
- Potential For Data Misinterpretation And Analysis Challenges
Deployment Outlook
On the basis of deployment, this software market is segmented into cloud and on-premise. In 2023, the on-premise segment attained 29% revenue share in this software market. This segment appeals to organizations that prefer to maintain control over their data and software infrastructure. On-premises solutions can enhance security and compliance, which is particularly important for sensitive information industries.Application Outlook
By application, this software market is divided into retail, BFSI, medical & media, education & public sector, automotive, airline & travel, and others. In 2023, the BFSI segment registered 19% revenue share in this software market. This dominance can be attributed to the sector’s ongoing commitment to enhancing customer engagement and understanding client needs. Financial institutions increasingly rely on online surveys to gather feedback on services, assess customer satisfaction, and conduct market research.
Enterprise Size Outlook
Based on enterprise size, this software market is categorized into SMEs and large enterprises. In 2023, the large enterprises segment registered 47% revenue share in this software market. This trend can be attributed to large organizations' substantial investments in data-driven decision-making and customer feedback initiatives. Large enterprises often require comprehensive survey solutions that offer advanced analytics, customization, and integration capabilities, allowing them to gather insights from a vast audience and drive strategic initiatives.Product Outlook
Based on product, this software market is divided into enterprise grade and individual grade. The individual grade segment procured 39% revenue share in this software market in 2023. The rise of self-service survey platforms and the growing trend of personal research and feedback collection have fuelled this segment's growth. Individual grade solutions are typically easier to use and offer a more straightforward approach, allowing users to create surveys quickly and efficiently without requiring extensive technical expertise.Regional Outlook
Region-wise, the online survey software market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2023, the Asia Pacific region generated 28% revenue share in the online survey software market. This growth can be linked to the rapid digital transformation occurring across various industries in countries such as India, China, and Japan. As businesses in the Asia Pacific region increasingly recognize the importance of customer feedback and market research, the demand for online survey software has surged.List of Key Companies Profiled
- Google LLC
- Zoho Corporation Pvt. Ltd.
- Alchemer LLC
- Qualtrics, LLC (Silver Lake Technology Management, L.L.C.)
- Typeform
- SurveyMonkey Inc. (STG Partners, LLC)
- Sogolytics LLC
- QuestionPro Inc.
- Formstack LLC
- Medallia Inc.
Market Report Segmentation
By Product- Enterprise Grade
- Individual Grade
- Cloud
- On-Premise
- Retail
- BFSI
- Medical & Media
- Education & Public Sector
- Automotive
- Airline & Travel
- Other Application
- SMEs
- Large Enterprises
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Global Online Survey Software Market by Product
Chapter 5. Global Online Survey Software Market by Deployment
Chapter 6. Global Online Survey Software Market by Application
Chapter 7. Global Online Survey Software Market by Enterprise Size
Chapter 8. Global Online Survey Software Market by Region
Chapter 9. Company Profiles
Companies Mentioned
Some of the key companies profiled in this Online Survey Software Market include:- Google LLC
- Zoho Corporation Pvt. Ltd.
- Alchemer LLC
- Qualtrics, LLC (Silver Lake Technology Management, L.L.C.)
- Typeform
- SurveyMonkey Inc. (STG Partners, LLC)
- Sogolytics LLC
- QuestionPro Inc.
- Formstack LLC
- Medallia Inc.
Methodology
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