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Internet Protocol Television Market Size, Share & Trends Analysis Report By Subscription (Subscription Based IPTV, and Subscription Free IPTV) By Component (Hardware, and Software) By End Use, By Device, By Regional Outlook and Forecast, 2024 - 2031

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    Report

  • 297 Pages
  • October 2024
  • Region: Global
  • Marqual IT Solutions Pvt. Ltd (KBV Research)
  • ID: 6020403
The Global Internet Protocol Television Market size is expected to reach $222.3 billion by 2031, rising at a market growth of 16.5% CAGR during the forecast period.

The growing demand for diverse and on-demand content, including movies, series, and live shows, largely drives this. The shift from traditional broadcasting to internet-based entertainment has propelled IPTV as a preferred platform for media consumption, particularly with the rise of original content and exclusive offerings. The media & entertainment industry has also benefited from advancements in video quality, personalized recommendations, and interactive features, which have boosted IPTV’s appeal in this segment. Thus, the media & entertainment segment procured 32% revenue share in the internet protocol television market in 2023.



Modern consumers seek the flexibility that encompasses the capacity to access content across multiple devices, whether they are at home or on the go. This cross-device accessibility also caters to the trend of multiscreen viewing, where users watch different content simultaneously on different devices. Thus, the increased adoption of smart TVs will lead to the market's growth. Additionally, IPTV platforms increasingly incorporate interactive elements such as real-time polling, social media integration, and live chat features, especially for live events like sports broadcasts or reality TV shows. For instance, during the 2020 UEFA Champions League, several IPTV providers enabled interactive features where viewers could vote for man-of-the-match awards or participate in live chats with other fans during the game. Therefore, as IPTV providers continue to innovate and enhance these capabilities, they will likely see further market expansion.

However, the cost of subscribing to multiple OTT platforms can be more appealing than traditional IPTV services, which often come bundled with higher-priced TV subscriptions. As a result, OTT platforms are rapidly gaining traction in regions where affordability and ease of access are key consumer factors. Thus, the growing dominance of OTT platforms will continue to erode IPTV’s market share, especially as streaming technologies evolve, and new content offerings expand.

Driving and Restraining Factors

Drivers
  • Growth in high-speed internet penetration
  • Increased adoption of smart TVs and connected devices
  • Growing demand for interactive and personalized content
Restraints
  • Bandwidth and network infrastructure limitations
  • High competition from OTT platforms
Opportunities
  • Increase in multiscreen viewing and hybrid services
  • Rising demand for multilingual content
Challenges
  • Content licensing and regulatory issues
  • Cybersecurity and data privacy concerns

Device Outlook

By device, the market is divided into smartphone & tablets, smart TVs, desktops & laptops, and others. The smartphone & tablets segment witnessed 39% revenue share in the market in 2023. This dominance is driven by the widespread use of mobile devices for streaming content, as consumers increasingly prefer the convenience of on-the-go entertainment.

End Use Outlook

Based on end use, the Internet protocol television market is segmented into advertising & marketing, media & entertainment, gaming, online stores, telecom & IT, healthcare & medical, and others. The gaming segment acquired 14% revenue share in the market in 2023. The increasing popularity of cloud-based gaming and live-streaming platforms, which rely on IPTV technology, has fueled the growth of this segment.



Component Outlook

On the basis of component, the market is classified into hardware and software. The software segment acquired 42% revenue share in the market in 2023. The increasing demand for advanced IPTV platforms that offer seamless content delivery, personalization features, and enhanced user interfaces drive the software segment's dominance.

Subscription Outlook

Based on subscription, the market is bifurcated into subscription based IPTV and subscription free IPTV. The subscription free IPTV segment garnered 29% revenue share in the market in 2023. The demand for entertainment options that are both accessible and affordable, particularly in regions with cost-conscious consumers, has been the primary reason for the growth of the subscription-free IPTV segment.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Europe segment garnered 30% revenue share in the market in 2023. Countries like the United Kingdom, Germany, and France have seen significant IPTV adoption due to strong broadband networks and consumer demand for personalized content and on-demand services.

List of Key Companies Profiled

  • Akamai Technologies, Inc.
  • AT&T Inc.
  • Verizon Communications, Inc.
  • MatrixStream Technologies, Inc.
  • Cisco Systems, Inc.
  • Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
  • Ericsson AB
  • Muvi
  • Setplex LLC
  • Minerva Networks, Inc.

Market Report Segmentation

By Subscription
  • Subscription Based IPTV
  • Subscription Free IPTV
By Component
  • Hardware
  • Software
By End Use
  • Media & Entertainment
  • Advertising & Marketing
  • Gaming
  • Telecom & IT
  • Healthcare & Medical
  • Online Stores
  • Other End Use
By Device
  • Smartphones & Tablets
  • Smart TVs
  • Desktops & Laptops
  • Other Device
By Geography
  • North America
    • US
    • Canada
    • Mexico
    • Rest of North America
  • Europe
    • Germany
    • UK
    • France
    • Russia
    • Spain
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Singapore
    • Malaysia
    • Rest of Asia Pacific
  • LAMEA
    • Brazil
    • Argentina
    • UAE
    • Saudi Arabia
    • South Africa
    • Nigeria
    • Rest of LAMEA

Table of Contents

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Internet Protocol Television Market, by Subscription
1.4.2 Global Internet Protocol Television Market, by Component
1.4.3 Global Internet Protocol Television Market, by End Use
1.4.4 Global Internet Protocol Television Market, by Device
1.4.5 Global Internet Protocol Television Market, by Geography
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter Five Forces Analysis
Chapter 4. Global Internet Protocol Television Market by
4.1 Global Subscription Based IPTV Market by Region
4.2 Global Subscription Free IPTV Market by Region
Chapter 5. Global Internet Protocol Television Market by Component
5.1 Global Hardware Market by Region
5.2 Global Software Market by Region
Chapter 6. Global Internet Protocol Television Market by End Use
6.1 Global Media & Entertainment Market by Region
6.2 Global Advertising & Marketing Market by Region
6.3 Global Gaming Market by Region
6.4 Global Telecom & IT Market by Region
6.5 Global Healthcare & Medical Market by Region
6.6 Global Online Stores Market by Region
6.7 Global Other End Use Market by Region
Chapter 7. Global Internet Protocol Television Market by Device
7.1 Global Smartphones & Tablets Market by Region
7.2 Global Smart TVs Market by Region
7.3 Global Desktops & Laptops Market by Region
7.4 Global Other Device Market by Region
Chapter 8. Global Internet Protocol Television Market by Region
8.1 North America Internet Protocol Television Market
8.1.1 North America Internet Protocol Television Market by Subscription
8.1.1.1 North America Subscription Based IPTV Market by Region
8.1.1.2 North America Subscription Free IPTV Market by Region
8.1.2 North America Internet Protocol Television Market by Component
8.1.2.1 North America Hardware Market by Country
8.1.2.2 North America Software Market by Country
8.1.3 North America Internet Protocol Television Market by End Use
8.1.3.1 North America Media & Entertainment Market by Country
8.1.3.2 North America Advertising & Marketing Market by Country
8.1.3.3 North America Gaming Market by Country
8.1.3.4 North America Telecom & IT Market by Country
8.1.3.5 North America Healthcare & Medical Market by Country
8.1.3.6 North America Online Stores Market by Country
8.1.3.7 North America Other End Use Market by Country
8.1.4 North America Internet Protocol Television Market by Device
8.1.4.1 North America Smartphones & Tablets Market by Country
8.1.4.2 North America Smart TVs Market by Country
8.1.4.3 North America Desktops & Laptops Market by Country
8.1.4.4 North America Other Device Market by Country
8.1.5 North America Internet Protocol Television Market by Country
8.1.5.1 US Internet Protocol Television Market
8.1.5.1.1 US Internet Protocol Television Market by Subscription
8.1.5.1.2 US Internet Protocol Television Market by Component
8.1.5.1.3 US Internet Protocol Television Market by End Use
8.1.5.1.4 US Internet Protocol Television Market by Device
8.1.5.2 Canada Internet Protocol Television Market
8.1.5.2.1 Canada Internet Protocol Television Market by Subscription
8.1.5.2.2 Canada Internet Protocol Television Market by Component
8.1.5.2.3 Canada Internet Protocol Television Market by End Use
8.1.5.2.4 Canada Internet Protocol Television Market by Device
8.1.5.3 Mexico Internet Protocol Television Market
8.1.5.3.1 Mexico Internet Protocol Television Market by Subscription
8.1.5.3.2 Mexico Internet Protocol Television Market by Component
8.1.5.3.3 Mexico Internet Protocol Television Market by End Use
8.1.5.3.4 Mexico Internet Protocol Television Market by Device
8.1.5.4 Rest of North America Internet Protocol Television Market
8.1.5.4.1 Rest of North America Internet Protocol Television Market by Subscription
8.1.5.4.2 Rest of North America Internet Protocol Television Market by Component
8.1.5.4.3 Rest of North America Internet Protocol Television Market by End Use
8.1.5.4.4 Rest of North America Internet Protocol Television Market by Device
8.2 Europe Internet Protocol Television Market
8.2.1 Europe Internet Protocol Television Market by Subscription
8.2.1.1 Europe Subscription Based IPTV Market by Country
8.2.1.2 Europe Subscription Free IPTV Market by Country
8.2.2 Europe Internet Protocol Television Market by Component
8.2.2.1 Europe Hardware Market by Country
8.2.2.2 Europe Software Market by Country
8.2.3 Europe Internet Protocol Television Market by End Use
8.2.3.1 Europe Media & Entertainment Market by Country
8.2.3.2 Europe Advertising & Marketing Market by Country
8.2.3.3 Europe Gaming Market by Country
8.2.3.4 Europe Telecom & IT Market by Country
8.2.3.5 Europe Healthcare & Medical Market by Country
8.2.3.6 Europe Online Stores Market by Country
8.2.3.7 Europe Other Device Market by Country
8.2.4 Europe Internet Protocol Television Market by Device
8.2.4.1 Europe Smartphones & Tablets Market by Country
8.2.4.2 Europe Smart TVs Market by Country
8.2.4.3 Europe Desktops & Laptops Market by Country
8.2.4.4 Europe Other End Use Market by Country
8.2.5 Europe Internet Protocol Television Market by Country
8.2.5.1 Germany Internet Protocol Television Market
8.2.5.1.1 Germany Internet Protocol Television Market by Subscription
8.2.5.1.2 Germany Internet Protocol Television Market by Component
8.2.5.1.3 Germany Internet Protocol Television Market by End Use
8.2.5.1.4 Germany Internet Protocol Television Market by Device
8.2.5.2 UK Internet Protocol Television Market
8.2.5.2.1 UK Internet Protocol Television Market by Subscription
8.2.5.2.2 UK Internet Protocol Television Market by Component
8.2.5.2.3 UK Internet Protocol Television Market by End Use
8.2.5.2.4 UK Internet Protocol Television Market by Device
8.2.5.3 France Internet Protocol Television Market
8.2.5.3.1 France Internet Protocol Television Market by Subscription
8.2.5.3.2 France Internet Protocol Television Market by Component
8.2.5.3.3 France Internet Protocol Television Market by End Use
8.2.5.3.4 France Internet Protocol Television Market by Device
8.2.5.4 Russia Internet Protocol Television Market
8.2.5.4.1 Russia Internet Protocol Television Market by Subscription
8.2.5.4.2 Russia Internet Protocol Television Market by Component
8.2.5.4.3 Russia Internet Protocol Television Market by End Use
8.2.5.4.4 Russia Internet Protocol Television Market by Device
8.2.5.5 Spain Internet Protocol Television Market
8.2.5.5.1 Spain Internet Protocol Television Market by Subscription
8.2.5.5.2 Spain Internet Protocol Television Market by Component
8.2.5.5.3 Spain Internet Protocol Television Market by End Use
8.2.5.5.4 Spain Internet Protocol Television Market by Device
8.2.5.6 Italy Internet Protocol Television Market
8.2.5.6.1 Italy Internet Protocol Television Market by Subscription
8.2.5.6.2 Italy Internet Protocol Television Market by Component
8.2.5.6.3 Italy Internet Protocol Television Market by End Use
8.2.5.6.4 Italy Internet Protocol Television Market by Device
8.2.5.7 Rest of Europe Internet Protocol Television Market
8.2.5.7.1 Rest of Europe Internet Protocol Television Market by Subscription
8.2.5.7.2 Rest of Europe Internet Protocol Television Market by Component
8.2.5.7.3 Rest of Europe Internet Protocol Television Market by End Use
8.2.5.7.4 Rest of Europe Internet Protocol Television Market by Device
8.3 Asia Pacific Internet Protocol Television Market
8.3.1 Asia Pacific Internet Protocol Television Market by Subscription
8.3.1.1 Asia Pacific Subscription Based IPTV Market by Country
8.3.1.2 Asia Pacific Subscription Free IPTV Market by Country
8.3.2 Asia Pacific Internet Protocol Television Market by Component
8.3.2.1 Asia Pacific Hardware Market by Country
8.3.2.2 Asia Pacific Software Market by Country
8.3.3 Asia Pacific Internet Protocol Television Market by End Use
8.3.3.1 Asia Pacific Media & Entertainment Market by Country
8.3.3.2 Asia Pacific Advertising & Marketing Market by Country
8.3.3.3 Asia Pacific Gaming Market by Country
8.3.3.4 Asia Pacific Telecom & IT Market by Country
8.3.3.5 Asia Pacific Healthcare & Medical Market by Country
8.3.3.6 Asia Pacific Online Stores Market by Country
8.3.3.7 Asia Pacific Other End Use Market by Country
8.3.4 Asia Pacific Internet Protocol Television Market by Device
8.3.4.1 Asia Pacific Smartphones & Tablets Market by Country
8.3.4.2 Asia Pacific Smart TVs Market by Country
8.3.4.3 Asia Pacific Desktops & Laptops Market by Country
8.3.4.4 Asia Pacific Other Device Market by Country
8.3.5 Asia Pacific Internet Protocol Television Market by Country
8.3.5.1 China Internet Protocol Television Market
8.3.5.1.1 China Internet Protocol Television Market by Subscription
8.3.5.1.2 China Internet Protocol Television Market by Component
8.3.5.1.3 China Internet Protocol Television Market by End Use
8.3.5.1.4 China Internet Protocol Television Market by Device
8.3.5.2 Japan Internet Protocol Television Market
8.3.5.2.1 Japan Internet Protocol Television Market by Subscription
8.3.5.2.2 Japan Internet Protocol Television Market by Component
8.3.5.2.3 Japan Internet Protocol Television Market by End Use
8.3.5.2.4 Japan Internet Protocol Television Market by Device
8.3.5.3 India Internet Protocol Television Market
8.3.5.3.1 India Internet Protocol Television Market by Subscription
8.3.5.3.2 India Internet Protocol Television Market by Component
8.3.5.3.3 India Internet Protocol Television Market by End Use
8.3.5.3.4 India Internet Protocol Television Market by Device
8.3.5.4 South Korea Internet Protocol Television Market
8.3.5.4.1 South Korea Internet Protocol Television Market by Subscription
8.3.5.4.2 South Korea Internet Protocol Television Market by Component
8.3.5.4.3 South Korea Internet Protocol Television Market by End Use
8.3.5.4.4 South Korea Internet Protocol Television Market by Device
8.3.5.5 Singapore Internet Protocol Television Market
8.3.5.5.1 Singapore Internet Protocol Television Market by Subscription
8.3.5.5.2 Singapore Internet Protocol Television Market by Component
8.3.5.5.3 Singapore Internet Protocol Television Market by End Use
8.3.5.5.4 Singapore Internet Protocol Television Market by Device
8.3.5.6 Malaysia Internet Protocol Television Market
8.3.5.6.1 Malaysia Internet Protocol Television Market by Subscription
8.3.5.6.2 Malaysia Internet Protocol Television Market by Component
8.3.5.6.3 Malaysia Internet Protocol Television Market by End Use
8.3.5.6.4 Malaysia Internet Protocol Television Market by Device
8.3.5.7 Rest of Asia Pacific Internet Protocol Television Market
8.3.5.7.1 Rest of Asia Pacific Internet Protocol Television Market by Subscription
8.3.5.7.2 Rest of Asia Pacific Internet Protocol Television Market by Component
8.3.5.7.3 Rest of Asia Pacific Internet Protocol Television Market by End Use
8.3.5.7.4 Rest of Asia Pacific Internet Protocol Television Market by Device
8.4 LAMEA Internet Protocol Television Market
8.4.1 LAMEA Internet Protocol Television Market by Subscription
8.4.1.1 LAMEA Subscription Based IPTV Market by Country
8.4.1.2 LAMEA Subscription Free IPTV Market by Country
8.4.2 LAMEA Internet Protocol Television Market by Component
8.4.2.1 LAMEA Hardware Market by Country
8.4.2.2 LAMEA Software Market by Country
8.4.3 LAMEA Internet Protocol Television Market by End Use
8.4.3.1 LAMEA Media & Entertainment Market by Country
8.4.3.2 LAMEA Advertising & Marketing Market by Country
8.4.3.3 LAMEA Gaming Market by Country
8.4.3.4 LAMEA Telecom & IT Market by Country
8.4.3.5 LAMEA Healthcare & Medical Market by Country
8.4.3.6 LAMEA Online Stores Market by Country
8.4.3.7 LAMEA Other End Use Market by Country
8.4.4 LAMEA Internet Protocol Television Market by Device
8.4.4.1 LAMEA Smartphones & Tablets Market by Country
8.4.4.2 LAMEA Smart TVs Market by Country
8.4.4.3 LAMEA Desktops & Laptops Market by Country
8.4.4.4 LAMEA Other Device Market by Country
8.4.5 LAMEA Internet Protocol Television Market by Country
8.4.5.1 Brazil Internet Protocol Television Market
8.4.5.1.1 Brazil Internet Protocol Television Market by Subscription
8.4.5.1.2 Brazil Internet Protocol Television Market by Component
8.4.5.1.3 Brazil Internet Protocol Television Market by End Use
8.4.5.1.4 Brazil Internet Protocol Television Market by Device
8.4.5.2 Argentina Internet Protocol Television Market
8.4.5.2.1 Argentina Internet Protocol Television Market by Subscription
8.4.5.2.2 Argentina Internet Protocol Television Market by Component
8.4.5.2.3 Argentina Internet Protocol Television Market by End Use
8.4.5.2.4 Argentina Internet Protocol Television Market by Device
8.4.5.3 UAE Internet Protocol Television Market
8.4.5.3.1 UAE Internet Protocol Television Market by Subscription
8.4.5.3.2 UAE Internet Protocol Television Market by Component
8.4.5.3.3 UAE Internet Protocol Television Market by End Use
8.4.5.3.4 UAE Internet Protocol Television Market by Device
8.4.5.4 Saudi Arabia Internet Protocol Television Market
8.4.5.4.1 Saudi Arabia Internet Protocol Television Market by Subscription
8.4.5.4.2 Saudi Arabia Internet Protocol Television Market by Component
8.4.5.4.3 Saudi Arabia Internet Protocol Television Market by End Use
8.4.5.4.4 Saudi Arabia Internet Protocol Television Market by Device
8.4.5.5 South Africa Internet Protocol Television Market
8.4.5.5.1 South Africa Internet Protocol Television Market by Subscription
8.4.5.5.2 South Africa Internet Protocol Television Market by Component
8.4.5.5.3 South Africa Internet Protocol Television Market by End Use
8.4.5.5.4 South Africa Internet Protocol Television Market by Device
8.4.5.6 Nigeria Internet Protocol Television Market
8.4.5.6.1 Nigeria Internet Protocol Television Market by Subscription
8.4.5.6.2 Nigeria Internet Protocol Television Market by Component
8.4.5.6.3 Nigeria Internet Protocol Television Market by End Use
8.4.5.6.4 Nigeria Internet Protocol Television Market by Device
8.4.5.7 Rest of LAMEA Internet Protocol Television Market
8.4.5.7.1 Rest of LAMEA Internet Protocol Television Market by Subscription
8.4.5.7.2 Rest of LAMEA Internet Protocol Television Market by Component
8.4.5.7.3 Rest of LAMEA Internet Protocol Television Market by End Use
8.4.5.7.4 Rest of LAMEA Internet Protocol Television Market by Device
Chapter 9. Company Profiles
9.1 Akamai Technologies, Inc.
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Research & Development Expense
9.1.4 SWOT Analysis
9.2 AT&T, Inc.
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Segmental and Regional Analysis
9.2.4 Research & Development Expense
9.2.5 Recent strategies and developments:
9.2.5.1 Product Launches and Product Expansions:
9.2.6 SWOT Analysis
9.3 Verizon Communications, Inc.
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Segmental Analysis
9.3.4 Recent strategies and developments:
9.3.4.1 Product Launches and Product Expansions:
9.3.5 SWOT Analysis
9.4 MatrixStream Technologies, Inc.
9.4.1 Company Overview
9.5 Cisco Systems, Inc.
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Regional Analysis
9.5.4 Research & Development Expense
9.5.5 SWOT Analysis
9.6 Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
9.6.1 Company Overview
9.6.2 Financial Analysis
9.6.3 Segmental and Regional Analysis
9.6.4 Research & Development Expenses
9.6.5 Recent strategies and developments:
9.6.5.1 Product Launches and Product Expansions:
9.6.6 SWOT Analysis
9.7 Ericsson AB
9.7.1 Company Overview
9.7.2 Financial Analysis
9.7.3 Segmental and Regional Analysis
9.7.4 Research & Development Expense
9.7.5 SWOT Analysis
9.8 Muvi
9.8.1 Company Overview
9.8.2 SWOT Analysis
9.9 Setplex LLC
9.9.1 Company Overview
9.10. Minerva Networks, Inc.
9.10.1 Company Overview
Chapter 10. Winning Imperatives for Internet Protocol Television Market

Companies Mentioned

Some of the key companies profiled in this Internet Protocol Television Market include:
  • Akamai Technologies, Inc.
  • AT&T Inc.
  • Verizon Communications, Inc.
  • MatrixStream Technologies, Inc.
  • Cisco Systems, Inc.
  • Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
  • Ericsson AB
  • Muvi
  • Setplex LLC
  • Minerva Networks, Inc.

Methodology

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